Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇷🇸 Serbia and 5 moreVampire
An undead creature from folklore that feeds on the blood or life force of the livingBeing · Cursing and harm · Luck and prosperity Legendary
🇫🇷 FranceHoly GrailSaint Graal
A cup or stone from Arthurian tales that grants healing and eternal lifeFigure · Healing · Luck and prosperity Legendary
🇨🇳 ChinaZhang Guolao张果老
A Taoist immortal known for his white donkey and fish drum, said to be a bat spirit.Figure · Protection · Luck and prosperity Legendary
🇻🇺 VanuatuJohn Frum
A Melanesian cargo cult figure on Tanna Island who promises wealth and the return of American supplies.Figure · Luck and prosperity · Power and authority Living
🇮🇹 ItalyBefana
An Italian witch-like figure who delivers gifts on Epiphany EveFigure · Luck and prosperity · Wonder and entertainment Living
🇬🇧 United Kingdom and 3 moreJack
A trickster hero from English folklore who outwits giants and oppressorsFigure · Cursing and harm · Luck and prosperity Living
🇩🇪 GermanyPied Piper of Hamelinder Rattenfänger von Hameln
A medieval legend about a piper who leads children away from the town of HamelinFigure · Cursing and harm · Luck and prosperity Legendary
🇨🇳 ChinaPixiu貔貅
A winged Chinese creature that guards wealth and wards off evil spiritsFigure · Protection · Luck and prosperity Living
🇷🇺 Russia and 3 moreFirebird
A glowing bird of Slavic folklore that brings both fortune and peril to those who seek itFigure · Wonder and entertainment · Luck and prosperity Legendary
🇮🇹 ItalyWitches of Benevento
A medieval Italian legend of witches gathering under a walnut treeBelief · Cursing and harm · Luck and prosperity Historical
🇨🇳 China and 2 moreEight Immortals八仙
Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Firebird: Philippe Giabbanelli, CC BY 3.0, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Holy Grail: Photographed by the National Library of Wales, CC0, source
- Vampire: Edvard Munch, Public domain, source
- Zhang Guolao: Hong Zicheng, Public domain, source
- John Frum: Tim Ross, CC BY 3.0, source
- Befana: El Ágora, Public domain, source
- Jack: Internet Archive Book Images, No restrictions, source
- Pied Piper of Hamelin: Edmund Evans, Public domain, source
- Pixiu: Sol lc, CC BY-SA 4.0, source
- Witches of Benevento: Guglielmo della Porta, CC0, source