Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇮🇳 India and 5 moreAstrology
A divinatory practice that reads human fate through the positions of celestial bodies.Belief · Seeing and foretelling · Luck and prosperity Living
🇨🇳 China and 3 moreChinese dragon龍
A legendary water deity and imperial symbol in East Asian cultureBeing · Protection · Luck and prosperity Historical
🇬🇧 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical
🇩🇪 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical
🇮🇳 IndiaHindu astrologyज्योतिष (Jyotiṣa)
A traditional Hindu system of astrology and timekeeping rooted in the VedasTradition · Seeing and foretelling · Luck and prosperity Living
🇯🇵 JapanOnmyōdō陰陽道
A Japanese system of divination and calendar science rooted in yin-yang philosophyTradition · Seeing and foretelling · Protection Revived
🇫🇷 France and 1 moreCernunnos
An antlered Celtic deity depicted with torcs and serpents, known from Roman-era Gaul.Being · Power and authority · Luck and prosperity Historical
🇿🇦 South Africa and 5 moreMurder for body parts
The killing of people to harvest body parts for traditional medicine or the illegal organ trade.Belief · Cursing and harm · Power and authority Living
🇬🇷 Greece and 5 moreBay Laurelδάφνη
An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living
🇮🇳 India and 1 moreDaayanदायन
A vengeful female spirit from Indian folklore, often blamed for misfortune and witchcraft accusations.Being · Cursing and harm · Luck and prosperity Living
🇯🇵 JapanKitsunebi狐火
Atmospheric ghost lights in Japanese folklore, often linked to foxes and natural phenomena.Belief · Wonder and entertainment · Luck and prosperity Historical
🇮🇪 Ireland and 1 moreSamhain
A Gaelic festival marking the end of harvest and the start of winter, observed on November 1st.Tradition · Protection · Speaking with spirits and the dead Living
🇩🇪 Germany and 1 moreWill-o'-the-wisp
A ghostly light in folklore that guides or misleads travellers over marshes and bogs.Belief · Cursing and harm · Luck and prosperity Historical
🇮🇸 Iceland and 1 moreNornsnornir
Fate-weaving figures from Norse myth who shape human destiny and tend the world tree.Being · Cursing and harm · Luck and prosperity Historical
🇬🇷 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical
🇪🇬 Egypt and 5 moreTalisman
An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical
🇨🇳 China and 2 moreOnomancy
Divination based on the letters, numbers, or written strokes of a person's nameOracle · Seeing and foretelling · Luck and prosperity Living
🇮🇳 India and 1 moreNakshatraनक्षत्रम् (Nakṣatram)
A system of lunar mansions used in Hindu and Buddhist astrology to map the sky.Tradition · Seeing and foretelling · Luck and prosperity Living
🇮🇹 Italy and 5 moreTarottarocchi
A set of playing cards used for games and divinationTradition · Seeing and foretelling · Luck and prosperity Living
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇸🇪 Sweden and 3 moreRunic magic
The use of ancient Germanic letters for spells, divination, and protectionTradition · Protection · Seeing and foretelling Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Tarot: World Web Playing Card Museum, Public domain, source
- Jet: Thmsfrst, Public domain, source
- Alp: Henry Fuseli, Public domain, source
- Astrology: Wilfredor, CC0, source
- Chinese dragon: Unknown author, CC0, source
- Hindu astrology: Unknown author, CC BY 4.0, source
- Onmyōdō: Unknown author, Public domain, source
- Cernunnos: Nationalmuseet, Roberto Fortuna og Kira Ursem, Public domain, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Kitsunebi: Abasaa, Public domain, source
- Samhain: Daniel Maclise, Public domain, source
- Will-o'-the-wisp: Hermann Hendrich, Public domain, source
- Norns: file: James Steakley ; artwork: Gustav Heidenreich, Public domain, source
- Numerology: Pietro Bongo, Public domain, source
- Talisman: Sasha India, CC BY 2.0, source
- Onomancy: Unknown author, Public domain, source
- Nakshatra: Kishorekumar 62, CC BY-SA 3.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source