Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇪🇬 EgyptCurse
A spoken wish for misfortune to befall a person or placeBelief · Cursing and harm · Luck and prosperity Historical
🇪🇬 Egypt and 2 moreLibation
The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living
🇨🇳 China and 5 moreJoss paper金紙
Paper burned as money and goods for ancestors, gods and the deadCharm · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇳 IndiaBhuta KolaBhūta Kōla
A Tulu folk dance and ritual where spirits are channelled into human performersTradition · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanSetsubun節分
A Japanese seasonal rite to drive away bad luck and welcome spring with roasted beansRite · Protection · Luck and prosperity Living
🇰🇷 South Korea and 1 moreKorean shamanismKorean shamanism (Korean: Korean shamanism)
A traditional practice of ritual specialists who mediate between the human and spirit worlds.Tradition · Healing · Protection Living
🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl
The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living
🇮🇷 Iran and 4 moreChaharshanbe Suriچهارشنبهسوری
An Iranian fire festival marking the transition from winter to springTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇪🇬 Egypt and 5 moreZārزار
A spirit possession tradition and healing ritual in the Horn of Africa and Middle EastTradition · Healing · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreAncestor worship
Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living
🇸🇳 Senegal and 5 moreAncestor veneration
Rituals of respect and offerings for the dead across many culturesTradition · Protection · Speaking with spirits and the dead Living
🇳🇬 Nigeria and 1 moreBoriBòòríí
A traditional Hausa spirit possession system and healing practice in West AfricaTradition · Healing · Luck and prosperity Living
🇲🇬 MadagascarFamadihana
A Malagasy ritual to rewrap ancestors and celebrate their return to the spirit worldRite · Speaking with spirits and the dead · Luck and prosperity Fading
🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus
A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living
🇮🇪 Ireland and 5 moreBonfire
A large outdoor fire used in seasonal festivals and religious feasts across many culturesRite · Cleansing and purification · Speaking with spirits and the dead Living
🇩🇪 Germany and 5 moreMaypoleMaibaum
A tall wooden pole raised for European spring festivals, accompanied by dance and celebration.Tradition · Luck and prosperity · Love and attraction Living
🇲🇽 Mexico and 5 moreDay of the DeadDía de los Muertos
A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇻🇺 Vanuatu and 5 moreKava culture
A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 China and 5 moreQingming Festival清明节
A spring day for sweeping graves, feeding the dead and honouring ancestorsTradition · Speaking with spirits and the dead · Protection Living
🇬🇧 United KingdomMari LwydY Fari Lwyd
A Welsh winter custom featuring a horse skull carried through villages for song and hospitality.Rite · Luck and prosperity · Wonder and entertainment Revived
🇰🇷 South KoreaJesa제사
A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living
🇺🇸 United States and 5 moreRainmaking rites
Ceremonies performed to call rain through prayer, dance, or symbolic actsRite · Protection · Luck and prosperity Living
🇨🇳 China and 5 moreSky lantern天燈
A paper hot air balloon lifted by flame to carry wishes and blessingsRite · Luck and prosperity · Protection Living
🇺🇸 United States and 4 moreFortune-telling
A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇮🇳 India and 1 morePitru Pakshaपितृ पक्ष
A sixteen-day Hindu period for honoring ancestors through food offerings and death ritesTradition · Speaking with spirits and the dead · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Chuseok: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
- Joss paper: Vmenkov, CC BY-SA 3.0, source
- Bhuta Kola: Unknown author, Public domain, source
- Curse: Katsushika Hokusai, Public domain, source
- Setsubun: Unknown author, CC BY-SA 3.0, source
- Korean shamanism: Hyewon Shin Yun-bok (申潤福: 1758-early 19th century) (혜원 신윤복 (申潤福: 1758-, Public domain, source
- Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
- Chaharshanbe Suri: Philippe Giabbanelli, CC BY 3.0, source
- Zār: Emad Nemati, CC BY-SA 4.0, source
- Ancestor worship: Lyn Gateley, CC BY 2.0, source
- Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
- Bori: Tremearne, A. J. N. (Arthur John Newman), 1877-1915, Public domain, source
- Famadihana: Saveoursmile (Hery Zo Rakotondramanana), CC BY-SA 2.0, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Bonfire: S Marshall, CC BY 3.0, source
- Maypole: Uploaded by Mikael Häggström, CC0, source
- Day of the Dead: RubeHM, CC BY-SA 4.0, source
- Kava culture: Jaejay77, CC BY-SA 4.0, source
- Qingming Festival: Jacklee ., CC BY-SA 3.0, source
- Mari Lwyd: Thomas Christopher Evans (Cadrawd), Public domain, source
- Rainmaking rites: SJasminum, CC BY-SA 4.0, source
- Sky lantern: Richy, CC BY-SA 3.0, source
- Fortune-telling: Taras Shevchenko, Public domain, source
- Pitru Paksha: Firoz Shakir, CC BY-SA 3.0, source