Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
馃嚨馃嚜 Peru and 2 moreInca religion
The polytheistic beliefs and rites of the Inca Empire across the AndesTradition 路 Protection 路 Luck and prosperity Historical
馃嚘馃嚪 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition 路 Protection 路 Healing Living
馃嚙馃嚧 Bolivia and 1 moreEkekoIqiqu
An Andean deity of abundance and prosperity, central to the Alasitas festival.Being 路 Luck and prosperity 路 Power and authority Living
馃嚨馃嚜 Peru and 5 morePalo Santo
Aromatic wood used in South American ritual cleansing and folk medicineSubstance 路 Cleansing and purification 路 Healing Living
馃嚟馃嚬 HaitiErzulie脠zili
A family of spirits in Haitian Vodou representing love, beauty, and protective fury.Being 路 Protection 路 Love and attraction Living
馃嚟馃嚬 HaitiGedeGu茅d茅
A family of spirits in Haitian Vodou who guard the dead and grant fertility.Being 路 Speaking with spirits and the dead 路 Protection Living
馃嚞馃嚬 Guatemala and 3 moreMaya religion
The living spiritual practices of the Maya peoples, shaped by centuries of contact with Catholicism.Tradition 路 Protection 路 Healing Living
馃嚘馃嚪 Argentina and 5 moreGauchito Gil
A folk saint from Argentina who protects the poor and outcastsBeing 路 Protection 路 Healing Living
馃嚥馃嚱 MexicoCalavera
A sugar or clay skull used in Mexican Day of the Dead celebrations.Charm 路 Speaking with spirits and the dead 路 Luck and prosperity Living
馃嚙馃嚧 BoliviaThe Witches' MarketMercado de las Brujas
A La Paz market where Aymara women and yatiri sell ritual items for Pachamama offeringsTradition 路 Luck and prosperity 路 Protection Living
馃嚙馃嚪 Brazil and 1 moreQuimbanda
An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition 路 Protection 路 Luck and prosperity Living
馃嚥馃嚱 Mexico and 2 moreAluxaluxo'ob
A small Maya spirit believed to guard fields and cause mischief if offended.Being 路 Protection 路 Luck and prosperity Living
馃嚨馃嚜 Peru and 5 morePachamama
The Andean mother goddess of space-time and the earthBeing 路 Protection 路 Healing Living
馃嚡馃嚥 Jamaica and 5 moreObeah
A Caribbean tradition of ritual healing and spell-casting with African rootsTradition 路 Protection 路 Healing Living
馃嚞馃嚬 GuatemalaMaxim贸nRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing 路 Protection 路 Healing Living
馃嚥馃嚱 Mexico and 3 moreFolk saint
Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief 路 Protection 路 Healing Living
馃嚞馃嚬 Guatemala and 1 moreTzolk始inAj Ilabal Q始ij
A 260-day cycle used by the Maya for divination and ritual timingTradition 路 Seeing and foretelling 路 Luck and prosperity Living
馃嚙馃嚪 BrazilMacumba
A term for Afro-Brazilian spiritual practices, often carrying negative connotations of sorceryBelief 路 Healing 路 Luck and prosperity Historical
馃嚥馃嚱 Mexico and 5 moreDay of the DeadD铆a de los Muertos
A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition 路 Speaking with spirits and the dead 路 Luck and prosperity Living
馃嚨馃嚜 Peru and 1 moreQuyllurit'iQoyllur Rit'i
A syncretic Andean pilgrimage celebrating the Pleiades and the Lord of Star SnowTradition 路 Protection 路 Healing Living
馃嚚馃嚤 Chile and 1 moreMapuche religion
The traditional spiritual practice of the Mapuche people of Chile and ArgentinaTradition 路 Protection 路 Healing Living
馃嚞馃嚬 Guatemala and 1 moreMaya calendar
A system of timekeeping used by ancient and modern Maya communities to track days, years, and historical cycles.Tradition 路 Seeing and foretelling 路 Luck and prosperity Living
馃嚥馃嚱 Mexico and 5 moreSanta MuerteNuestra Se帽ora de la Santa Muerte
A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition 路 Protection 路 Healing Living
馃嚙馃嚪 Brazil and 1 moreSaciSaci-perer锚
A one-legged prankster of Brazilian folklore who hides in dust devils and wears a magic red cap.Figure 路 Luck and prosperity 路 Cursing and harm Living
馃嚚馃嚭 Cuba and 1 moreHaitian Vodou in CubaVod煤 Haitiano
A Caribbean religious tradition brought by migrants and maintained in eastern CubaTradition 路 Speaking with spirits and the dead 路 Protection Living
馃嚡馃嚥 Jamaica and 3 moreDuppy
A Caribbean term for a ghost or malevolent spirit, rooted in West African folklore.Being 路 Cursing and harm 路 Luck and prosperity Living
馃嚟馃嚬 HaitiHaitian CarnivalKanaval
A major Caribbean festival of music, dance, and satire leading to Mardi Gras in HaitiTradition 路 Wonder and entertainment 路 Luck and prosperity Living
馃嚮馃嚜 VenezuelaDjucu
A warm sea nut used as a lucky charm in the CaribbeanCharm 路 Luck and prosperity Living
馃嚫馃嚮 El SalvadorChasca
A spirit of the water in Salvadoran folklore who blesses respectful fishermenFigure 路 Protection 路 Luck and prosperity Living
馃嚚馃嚤 ChilePincoya
A Chilotan sea spirit whose dance predicts the catch of fish and seafood.Being 路 Luck and prosperity 路 Power and authority Legendary
馃嚫馃嚮 El Salvador and 2 moreCipit铆o
A perpetual child spirit of Mesoamerica known for mischief and reversed feetFigure 路 Cursing and harm 路 Luck and prosperity Legendary
馃嚛馃嚧 Dominican RepublicAnaisa Pye
A Dominican loa of love and wealth, linked to Saint Anne.Being 路 Love and attraction 路 Luck and prosperity Living
馃嚟馃嚬 HaitiBoum'ba Maza
A family of water spirits in Haitian Vodou ritesBeing 路 Luck and prosperity 路 Healing Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Maya mythology: Unknown author, Public domain, source
- Pincoya: Paul Lowry, CC BY 2.0, source
- Louisiana Voodoo: I cropped, original authors are Ridpath, John Clark, CC BY-SA 4.0, source
- Alux: Gary Todd, CC0, source
- Pachamama: Penarc, CC BY-SA 3.0, source
- Obeah: Various, published by David Nutt, Public domain, source
- Maxim贸n: Sapfan (Jan Pesula), Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Tzolk始in: Lacambalam, CC BY-SA 4.0, source
- Day of the Dead: RubeHM, CC BY-SA 4.0, source
- Haitian Vodou in Cuba: Dr. Anthony R. Picciolo, NOAA NODC, Public domain, source
- Quyllurit'i: AgainErick, CC BY-SA 3.0, source
- Mapuche religion: Gary Todd, CC0, source
- Maya calendar: MBisanz, CC BY-SA 3.0, source
- Santa Muerte: Not home, Public domain, source
- Inca religion: Chronicler Mart铆n of Mur煤a (Cronista Mart铆n de Mur煤a), Public domain, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Haitian Carnival: User:Doron, CC BY-SA 3.0, source
- Ekeko: Ciudades, CC BY-SA 4.0, source
- Palo Santo: Haplochromis, CC BY-SA 3.0, source
- Erzulie: anonymous, Public domain, source
- Calavera: Unknown author, CC BY-SA 3.0, source
- The Witches' Market: Dan Lundberg, CC BY-SA 2.0, source