Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
🇪🇬 Egypt and 3 moreAmulet
A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living
🇯🇵 JapanOni鬼（おに）
A horned demon of Japanese folklore known for strength and evil deedsBeing · Cursing and harm · Luck and prosperity Legendary
🇪🇬 Egypt and 5 moreTalisman
An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical
🇰🇷 South Korea and 1 moreChuseok추석 (Chuseok), 한가위 (Hangawi)
A Korean autumn harvest festival marked by ancestral rites and feasting on the full moon.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇯🇵 JapanOnmyōdō陰陽道
A Japanese system of divination and calendar science rooted in yin-yang philosophyTradition · Seeing and foretelling · Protection Revived
🇯🇵 JapanOmikujiおみくじ
Paper fortunes drawn at Japanese shrines and temples to reveal luck and life adviceOracle · Seeing and foretelling · Luck and prosperity Living
🇨🇳 ChinaZhang Guolao张果老
A Taoist immortal known for his white donkey and fish drum, said to be a bat spirit.Figure · Protection · Luck and prosperity Legendary
🇯🇵 JapanSetsubun節分
A Japanese seasonal rite to drive away bad luck and welcome spring with roasted beansRite · Protection · Luck and prosperity Living
🇯🇵 JapanShinto shrine神社 (jinja)
A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreAncestor worship
Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living
🇨🇳 China and 5 moreQingming Festival清明节
A spring day for sweeping graves, feeding the dead and honouring ancestorsTradition · Speaking with spirits and the dead · Protection Living
🇯🇵 Japan and 2 moreTanabataたなばた (七夕)
A Japanese celebration of star-crossed lovers and written wishesTradition · Luck and prosperity · Wonder and entertainment Living
🇯🇵 JapanKami神
Spirits and deities of Shinto, found in nature, ancestors, and placesBeing · Protection · Luck and prosperity Living
🇯🇵 Japan and 3 moreManeki-neko招き猫
A Japanese figurine of a beckoning cat believed to bring luck and prosperityCharm · Luck and prosperity · Protection Living
🇨🇳 China and 5 moreJoss paper金紙
Paper burned as money and goods for ancestors, gods and the deadCharm · Speaking with spirits and the dead · Luck and prosperity Living
🇯🇵 JapanYōkai妖怪
A vast class of supernatural spirits and entities in Japanese folkloreBeing · Cursing and harm · Luck and prosperity Historical
🇯🇵 JapanOmamori御守/お守り
Japanese amulets from shrines and temples for luck and protectionCharm · Protection · Luck and prosperity Living
🇸🇳 Senegal and 5 moreAncestor veneration
Rituals of respect and offerings for the dead across many culturesTradition · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanŌkuninushi大国主神
A Japanese kami of the earth, nation-building, and protective magic.Being · Protection · Healing Living
🇯🇵 JapanOmamori (sample)お守り
A small shrine charm in a brocade pouch.Charm · Protection · Luck and prosperity Living
🇨🇳 ChinaJin Chan金蟾
A three-legged toad charm used in feng shui to attract wealth and guard against bad luckBeing · Luck and prosperity · Protection Living
🇯🇵 JapanHamaya破魔矢
A blunt arrow given at shrines to ward off evil and secure good luck for the new yearCharm · Protection · Luck and prosperity Living
🇹🇼 Taiwan and 1 moreOng Yah王爺 (Ông-iâ)
Royal Lord deities of Fujian and Taiwan who tour the land, driving out diseaseBeing · Protection · Healing Living
🇯🇵 JapanUchide no kozuchi打ち出の小槌
A legendary Japanese magic hammer that taps out desired items from thin airFigure · Luck and prosperity · Power and authority Legendary
🇯🇵 Japan and 2 moreJapanese numismatic charm絵銭
Coin-shaped charms from Japan used for protection, luck, and blessings.Charm · Protection · Luck and prosperity Living
🇯🇵 JapanJapanese superstitions
Common beliefs in Japan about luck, numbers, and omens rooted in language and customBelief · Luck and prosperity · Protection Living
🇨🇳 China and 1 moreLock charms家锁 / 锁片 (jiā suǒ / suǒ piàn)
A Chinese metal pendant shaped like a lock to protect children from harm and death.Charm · Protection · Luck and prosperity Historical
🇨🇳 ChinaPeaches of Immortality仙桃
Legendary Chinese fruits said to grant eternal life to deities and mortalsSubstance · Luck and prosperity · Change and initiation Legendary
🇯🇵 JapanOmamori御守/お守り
Japanese amulets from shrines and temples for luck and protectionCharm · Protection · Luck and prosperity Living
🇯🇵 JapanMakuragaeshi枕返し
A Japanese spirit that flips pillows and turns sleepers upside downBeing · Cursing and harm · Luck and prosperity Legendary
🇨🇳 China and 2 moreThree-legged crow三足烏
A mythological bird representing the sun in East Asian traditionsFigure · Power and authority · Luck and prosperity Legendary
🇯🇵 JapanKabura-ya鏑矢
A Japanese arrow with a whistling tip used in ritual archery and Shinto ritesSubstance · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanAmabieアマビエ
A prophetic sea creature from Japan that wards off disease with its imageFigure · Protection · Seeing and foretelling Legendary
🇨🇳 China and 3 moreFengshui woodland風水林
A protected grove in East Asia believed to shape the local environment and bring luck to nearby communities.Tradition · Protection · Luck and prosperity Living
🇯🇵 JapanKayu ura粥占
A Japanese Shinto divination ritual using rice or bean gruel to predict the harvest.Rite · Seeing and foretelling · Luck and prosperity Living
🇨🇳 ChinaSuperstition in China
A broad category for folk beliefs and rituals dismissed as backward by modern Chinese authoritiesBelief · Protection · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Jin Chan: Tristanb, CC BY-SA 3.0, source
- Kabura-ya: urasimaru, CC BY-SA 2.0, source
- Three-legged crow: Jinsha Site Museum. Original author: ancient Shu people., Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Hamaya: Tomomarusan, CC BY 2.5, source
- Onmyōdō: Unknown author, Public domain, source
- Omikuji: C121749n, Public domain, source
- Zhang Guolao: Hong Zicheng, Public domain, source
- Setsubun: Unknown author, CC BY-SA 3.0, source
- Shinto shrine: No machine-readable author provided. Fg2 assumed (based on copyright c, Public domain, source
- Ancestor worship: Lyn Gateley, CC BY 2.0, source
- Ong Yah: Suzuki1314 at Chinese Wikipedia, Public domain, source
- Tanabata: Laika ac, CC BY-SA 2.0, source
- Kami: Bernard Gagnon, CC BY-SA 3.0, source
- Maneki-neko: Su--May, CC BY 2.0, source
- Uchide no kozuchi: Yashima Gakutei, CC0, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Yōkai: Kyosai Kawanabe (河鍋 暁斎), Public domain, source
- Omamori: Leongboy1, Public domain, source
- Ōkuninushi: Yashima Gakutei, CC0, source
- Peaches of Immortality: Anonymous ( China ) Unknown author, Public domain, source
- Amabie: Unknown author, Public domain, source
- Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
- Joss paper: Vmenkov, CC BY-SA 3.0, source
- Lock charms: Scott Semans World Coins (CoinCoin.com)., CC BY 3.0, source
- Qingming Festival: Jacklee ., CC BY-SA 3.0, source
- Talisman: Sasha India, CC BY 2.0, source
- Oni: Katsushika Hokusai 葛飾北斎 (1760-1849), Public domain, source
- Fengshui woodland: 猫猫的日记本 (Cat's diary), CC BY-SA 3.0, source
- Kayu ura: Yatukiyurei, CC BY-SA 4.0, source
- Superstition in China: Gary Todd, CC0, source