Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇪🇬 EgyptCurse
A spoken wish for misfortune to befall a person or placeBelief · Cursing and harm · Luck and prosperity Historical
🇨🇳 China and 3 moreChinese dragon龍
A legendary water deity and imperial symbol in East Asian cultureBeing · Protection · Luck and prosperity Historical
🇮🇹 Italy and 3 moreSaturnalia
An ancient Roman winter festival of role reversal and feasting in honor of SaturnTradition · Luck and prosperity · Wonder and entertainment Historical
🇮🇹 ItalyWitches of Benevento
A medieval Italian legend of witches gathering under a walnut treeBelief · Cursing and harm · Luck and prosperity Historical
🇬🇧 United Kingdom and 1 moreĒostre
An Anglo-Saxon goddess linked to spring and the dawn, whose name became Easter.Being · Luck and prosperity Historical
🇳🇴 NorwaySami religion
The animist and polytheistic beliefs of the Sámi people across northern ScandinaviaTradition · Protection · Luck and prosperity Historical
🇪🇬 Egypt and 5 moreTalisman
An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical
🇵🇪 Peru and 1 moreSupay
An Andean spirit of the underworld who balances life and death forcesBeing · Cursing and harm · Protection Historical
🇲🇽 MexicoAztec religion
The polytheistic and monistic belief system of the Aztec Empire in central MexicoTradition · Protection · Luck and prosperity Historical
🇬🇷 Greece and 2 moreNumerology
The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical
🇬🇧 United Kingdom and 2 moreAdder stone
A naturally perforated stone used as a protective talisman in European folkloreCharm · Protection · Luck and prosperity Historical
🇱🇾 Libya and 4 moreTraditional Berber religionAmazigh religion
Ancient beliefs of Northwest Africa centered on celestial bodies, caves, and ancestors.Tradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇸🇪 Sweden and 2 moreDísdísir
Female spirits of fate and protection in Norse traditionBeing · Protection · Luck and prosperity Historical
🇬🇧 United Kingdom and 5 moreConcealed shoes
Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical
🇬🇷 Greece and 1 moreHydromancy
Divination using water to reveal the future or judge legitimacy.Oracle · Seeing and foretelling · Luck and prosperity Historical
🇮🇹 ItalyFortunaFortūna
The Roman goddess of luck and fate, shown with a wheel and a horn of plentyBeing · Luck and prosperity · Seeing and foretelling Historical
🇯🇵 JapanKitsunebi狐火
Atmospheric ghost lights in Japanese folklore, often linked to foxes and natural phenomena.Belief · Wonder and entertainment · Luck and prosperity Historical
🇷🇺 Russia and 2 moreCaul
A birth membrane kept as a talisman for luck and protection from drowningCharm · Protection · Luck and prosperity Historical
🇬🇧 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical
🇪🇬 EgyptScarab
A carved beetle amulet and seal used in ancient Egypt for protection, identity, and ritual.Charm · Protection · Luck and prosperity Historical
🇺🇸 United States and 2 moreLouisiana Voodoo
An African diasporic religion practiced in Louisiana from the 18th to early 20th centuriesTradition · Healing · Protection Historical
🇬🇧 United KingdomBlack Shuck
A ghostly black dog from East Anglia folklore, often seen as a death omen or a terrifying apparition.Belief · Cursing and harm · Luck and prosperity Historical
🇮🇹 Italy and 1 moreSaturnSāturnus
Roman god of time and agriculture, linked to the Saturnalia festivalBeing · Luck and prosperity · Power and authority Historical
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇩🇪 Germany and 1 moreWill-o'-the-wisp
A ghostly light in folklore that guides or misleads travellers over marshes and bogs.Belief · Cursing and harm · Luck and prosperity Historical
🇮🇸 Iceland and 1 moreNornsnornir
Fate-weaving figures from Norse myth who shape human destiny and tend the world tree.Being · Cursing and harm · Luck and prosperity Historical
🇬🇧 United KingdomGhillie DhuGille Dubh
A solitary Scottish fairy known for protecting forests and guiding lost childrenBeing · Protection · Luck and prosperity Historical
🇨🇳 ChinaGu蛊
A venom-based poison and black magic practice from south ChinaSubstance · Cursing and harm · Luck and prosperity Historical
🇩🇪 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical
🇬🇷 Greece and 2 moreCurse tabletκατάδεσμος
A lead sheet inscribed with a binding curse in the Greco-Roman worldCharm · Cursing and harm · Love and attraction Historical
🇵🇪 Peru and 2 moreInca religion
The polytheistic beliefs and rites of the Inca Empire across the AndesTradition · Protection · Luck and prosperity Historical
🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია
The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇧🇷 BrazilMacumba
A term for Afro-Brazilian spiritual practices, often carrying negative connotations of sorceryBelief · Healing · Luck and prosperity Historical
🇫🇷 France and 1 moreCernunnos
An antlered Celtic deity associated with nature and fertilityBeing · Power and authority · Luck and prosperity Historical
🇺🇸 United States and 2 moreRabbit's foot
A charm carried for luck, often linked to graveyards and strict folk rulesCharm · Luck and prosperity Historical
🇯🇵 JapanYōkai妖怪
A vast class of supernatural spirits and entities in Japanese folkloreBeing · Cursing and harm · Luck and prosperity Historical
🇪🇹 EthiopiaPlanetary hours
A system assigning celestial rulers to each hour of the day and weekTradition · Power and authority · Cursing and harm Historical
🇫🇮 Finland and 1 moreSampo
A magical mill or world pillar in Finnish and Estonian mythology that produces wealth.Figure · Luck and prosperity · Power and authority Historical
🇬🇷 Greece and 4 moreKallikantzarosκαλικάντζαρος
A malevolent goblin that dwells underground and surfaces during the twelve days of Christmas.Being · Cursing and harm · Luck and prosperity Historical
🇮🇹 Italy and 2 moreBulla
A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical
🇷🇸 Serbia and 5 moreZduhaćздухаћ
A South Slavic belief in men who fight storms and hail to protect their cropsBeing · Protection · Cursing and harm Historical
🇯🇵 JapanCurse of the Colonelカーネルサンダースの呪い
A Japanese sports superstition blaming a baseball team's losses on an offended fast-food mascot.Belief · Luck and prosperity Historical
🇯🇵 Japan and 1 moreTennin天人
Heavenly beings in Japanese Buddhism, often depicted as beautiful women with feathered scarves.Being · Luck and prosperity Historical
🇺🇸 United StatesCurse of the Bambino
A sports superstition linking a long championship drought to a player saleBelief · Luck and prosperity Historical
🇮🇪 IrelandEarly Irish astrology
The study of celestial cycles in early Ireland, blending native observation with Christian and continental learning.Tradition · Seeing and foretelling · Luck and prosperity Historical
🇪🇬 Egypt and 2 moreLecanomancy
Divination using a dish or bowl of water to read the futureOracle · Seeing and foretelling · Luck and prosperity Historical
🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam
Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sampo: Väinö Blomstedt, Public domain, source
- Kallikantzaros: Katolophyromai, CC BY-SA 4.0, source
- Fortuna: Charles Samuel, CC BY-SA 4.0, source
- Zduhać: Bidgee, CC BY-SA 3.0, source
- Numerology: Pietro Bongo, Public domain, source
- Louisiana Voodoo: I cropped, original authors are Ridpath, John Clark, CC BY-SA 4.0, source
- Curse of the Colonel: Ogiyoshisan, CC BY-SA 3.0, source
- Traditional Berber religion: Potymkin, CC BY-SA 4.0, source
- Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
- Alp: Henry Fuseli, Public domain, source
- Amniomancy: JC Brand, CC BY-SA 4.0, source
- Curse of the Bambino: National Photo Company, Public domain, source
- Tennin: Unknown author, Public domain, source
- Cernunnos: Nationalmuseet, Roberto Fortuna og Kira Ursem, Public domain, source
- Scarab: Unknown author, CC BY 4.0, source
- Curse: Katsushika Hokusai, Public domain, source
- Will-o'-the-wisp: Hermann Hendrich, Public domain, source
- Norns: file: James Steakley ; artwork: Gustav Heidenreich, Public domain, source
- Lecanomancy: Author Robert Burns Translator Alexander Smith Illustrator C. A. Vande, Public domain, source
- Hydromancy: Roger McLassus, CC BY-SA 3.0, source
- Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Kitsunebi: Abasaa, Public domain, source
- Rabbit's foot: Sobebunny, CC BY-SA 3.0, source
- Yōkai: Kyosai Kawanabe (河鍋 暁斎), Public domain, source
- Saturnalia: Themadchopper, Antoine-François Callet, CC0, source
- Ēostre: Johannes Gehrts (1855–1921), Public domain, source
- Witches of Benevento: Guglielmo della Porta, CC0, source
- Inca religion: Chronicler Martín of Murúa (Cronista Martín de Murúa), Public domain, source
- Adder stone: Ansgar Koreng, CC BY-SA 3.0 de, source
- Sami religion: Zouavman Le Zouave, CC BY-SA 3.0, source
- Vietnamese numismatic charms: Jean-Michel Moullec, CC BY 2.0, source
- Jet: Thmsfrst, Public domain, source
- Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
- Chinese dragon: Unknown author, CC0, source
- Aztec religion: Unknown author, Public domain, source
- Saturn: Robert Lowe, CC BY 2.0, source
- Dís: Emil Doepler, Public domain, source
- Curse tablet: Unknown artist, Public domain, source
- Talisman: Sasha India, CC BY 2.0, source