Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇮🇳 India and 5 moreAstrology
A divinatory practice that reads human fate through the positions of celestial bodies.Belief · Seeing and foretelling · Luck and prosperity Living
🇪🇬 Egypt and 3 moreAmulet
A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living
🇮🇪 Ireland and 1 moreBeltaneBealtaine
A Gaelic festival marking the start of summer with protective bonfires and livestock ritualsTradition · Protection · Luck and prosperity Revived
🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl
The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living
🇯🇵 JapanDaruma doll達磨
A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living
🇨🇳 China and 5 moreFeng shui風水
A Chinese geomantic practice for aligning structures with cosmic energyTradition · Protection · Luck and prosperity Living
🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn)
The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living
🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị
The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreKolamகோலம்
A daily geometric floor drawing made with rice flour at the home entrance in South IndiaTradition · Protection · Luck and prosperity Living
🇬🇷 Greece and 5 moreBay Laurelδάφνη
An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living
🇪🇬 Egypt and 2 moreLibation
The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living
🇱🇾 Libya and 4 moreTraditional Berber religionAmazigh religion
Ancient beliefs of Northwest Africa centered on celestial bodies, caves, and ancestors.Tradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇮🇳 IndiaPanchagavya
A fermented mixture of five cow products used in Hindu rituals and Ayurvedic traditions.Substance · Cleansing and purification · Healing Living
🇩🇪 GermanyAlp
A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical
🇬🇷 Greece and 5 moreSpodomancy
Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living
🇯🇵 JapanZashiki-warashi座敷童子
A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living
🇪🇬 Egypt and 5 moreHamsaخمسة
A palm-shaped amulet used across North Africa and the Middle East to ward off harm.Charm · Protection · Luck and prosperity Living
🇧🇷 Brazil and 1 moreQuimbanda
An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition · Protection · Luck and prosperity Living
🇮🇳 India and 1 moreNavagrahaनवग्रह
A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living
🇯🇵 JapanOmikujiおみくじ
Paper fortunes drawn at Japanese shrines and temples to reveal luck and life adviceOracle · Seeing and foretelling · Luck and prosperity Living
🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی
The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living
🇯🇵 JapanShinto shrine神社 (jinja)
A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living
🇰🇷 South Korea and 1 moreKorean shamanismKorean shamanism (Korean: Korean shamanism)
A traditional practice of ritual specialists who mediate between the human and spirit worlds.Tradition · Healing · Protection Living
🇮🇳 IndiaKumkumकुङ्कुमम्
A red powder made from turmeric and lime, used in Hindu markings and ritualsSubstance · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreAncestor worship
Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living
🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus
A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living
🇲🇽 Mexico and 2 moreAluxaluxo'ob
A small Maya spirit believed to guard fields and cause mischief if offended.Being · Protection · Luck and prosperity Living
🇬🇧 United Kingdom and 1 moreKnocker
A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical
🇵🇪 Peru and 5 morePachamama
The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living
🇬🇧 United KingdomBrowniebrùnaidh
A nocturnal household spirit from Scottish folklore that performs chores in exchange for offerings.Being · Protection · Luck and prosperity Legendary
🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa)
An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living
🇰🇷 South KoreaJesa제사
A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living
🇳🇬 Nigeria and 3 moreYemọjaYemoja
A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇩🇪 Germany and 5 moreStraw bearStrohbär
A carnival figure wrapped in straw that visits homes for gifts and marks the turning of seasons.Tradition · Luck and prosperity · Cursing and harm Living
🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára
A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreDiyaदीया
A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living
🇳🇬 Nigeria and 2 moreEshuÈṣù
A Yoruba spirit of crossroads, messengers and the balance between joy and sorrowBeing · Speaking with spirits and the dead · Protection Living
🇷🇺 Russia and 5 moreSlavic religion
The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived
🇮🇳 India and 1 morePitru Pakshaपितृ पक्ष
A sixteen-day Hindu period for honoring ancestors through food offerings and death ritesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇳 India and 1 moreNakshatraनक्षत्रम् (Nakṣatram)
A system of lunar mansions used in Hindu and Buddhist astrology to map the sky.Tradition · Seeing and foretelling · Luck and prosperity Living
🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია
The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical
🇯🇵 JapanKitsunebi狐火
Atmospheric ghost lights in Japanese folklore, often linked to foxes and natural phenomena.Belief · Wonder and entertainment · Luck and prosperity Historical
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇲🇽 Mexico and 3 moreFolk saint
Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief · Protection · Healing Living
🇪🇬 EgyptSham Ennessimشم النسيم
An Egyptian spring holiday marked by picnics, colored eggs, and salted fishTradition · Luck and prosperity · Wonder and entertainment Living
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता
A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Kolam: mckaysavage, CC BY 2.0, source
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Daruma doll: Crisco 1492, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
- Traditional Berber religion: Potymkin, CC BY-SA 4.0, source
- Alp: Henry Fuseli, Public domain, source
- Astrology: Wilfredor, CC0, source
- Hamsa: Kritzolina, CC BY-SA 4.0, source
- Navagraha: Kiran891, CC BY-SA 4.0, source
- Omikuji: C121749n, Public domain, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Shinto shrine: No machine-readable author provided. Fg2 assumed (based on copyright c, Public domain, source
- Korean shamanism: Hyewon Shin Yun-bok (申潤福: 1758-early 19th century) (혜원 신윤복 (申潤福: 1758-, Public domain, source
- Kumkum: Thamizhpparithi Maari, CC BY-SA 3.0, source
- Ancestor worship: Lyn Gateley, CC BY 2.0, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Alux: Gary Todd, CC0, source
- Pachamama: Penarc, CC BY-SA 3.0, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Spodomancy: Tim1965, CC BY-SA 3.0, source
- Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
- Straw bear: Photo: Andreas Praefcke, CC BY 3.0, source
- Elegua: Sailko, CC BY 3.0, source
- Diya: Suyash Dwivedi, CC BY-SA 4.0, source
- Eshu: Sailko, CC BY 3.0, source
- Slavic religion: Alphonse Mucha, Public domain, source
- Pitru Paksha: Firoz Shakir, CC BY-SA 3.0, source
- Nakshatra: Kishorekumar 62, CC BY-SA 3.0, source
- Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
- Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Sham Ennessim: Ikonact, CC BY-SA 3.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Santoshi Mata: Nishu0246, CC BY-SA 4.0, source
- Odinani: Northcote Whitridge Thomas, Public domain, source
- Ganesha: anonymous, Public domain, source
- Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
- Feng shui: Unknown author, Public domain, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Beltane: Stefan Schäfer, Lich, CC BY-SA 3.0, source
- Kitsunebi: Abasaa, Public domain, source