Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇮🇪 Ireland and 1 moreAos Sí
Supernatural beings of Irish and Scottish folklore, said to dwell in mounds and influence the human world.Being · Protection · Cursing and harm Living
🇮🇹 ItalyFortunaFortūna
The Roman goddess of luck and fate, shown with a wheel and a horn of plentyBeing · Luck and prosperity · Seeing and foretelling Historical
🇦🇹 Austria and 3 morePerchtaPercht
A Alpine goddess of winter who rewards diligence and punishes laziness during the twelve days after Christmas.Being · Luck and prosperity · Cursing and harm Revived
🇧🇴 Bolivia and 1 moreEkekoIqiqu
An Andean deity of abundance and prosperity, central to the Alasitas festival.Being · Luck and prosperity · Power and authority Living
🇳🇬 Nigeria and 4 moreOrishaÒrìṣà
Divine spirits of the Yoruba religion and their diasporic descendants in the Americas.Being · Protection · Healing Living
🇮🇳 India and 1 moreLakshmiलक्ष्मी
A Hindu goddess of wealth, prosperity, and beauty, worshipped as the consort of Vishnu.Being · Luck and prosperity · Power and authority Living
🇨🇳 China and 1 moreDongyue Dadi東嶽大帝
The Chinese mountain god of Mount Tai who rules lifespans and underworld recordsBeing · Speaking with spirits and the dead · Power and authority Living
🇵🇪 Peru and 1 moreApu
Sacred mountain spirits in Andean tradition that protect communities and control natural resourcesBeing · Protection · Healing Living
🇮🇳 India and 5 morePretaप्रेत
A suffering spirit of insatiable hunger found in Asian religious traditionsBeing · Speaking with spirits and the dead Living
🇨🇳 China and 4 moreKitchen God灶君
The Chinese hearth deity who reports domestic conduct to the Jade EmperorBeing · Protection · Luck and prosperity Living
🇸🇪 Sweden and 2 moreDísdísir
Female spirits of fate and protection in Norse traditionBeing · Protection · Luck and prosperity Historical
🇮🇸 Iceland and 1 moreHidden-folkhuldufólk
Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living
🇵🇪 Peru and 5 morePachamama
The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living
🇭🇹 Haiti and 2 moreLwa
Spirits in Haitian Vodou that mediate between people and the creator god.Being · Protection · Healing Living
🇳🇬 Nigeria and 3 moreYemọjaYemoja
A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living
🇯🇵 JapanKami神
Spirits and deities of Shinto, found in nature, ancestors, and placesBeing · Protection · Luck and prosperity Living
🇳🇬 Nigeria and 1 moreObatalaỌbatalá
The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living
🇮🇳 India and 4 moreShivaशिव
A principal Hindu deity of destruction and yoga, worshipped across South and Southeast AsiaBeing · Power and authority · Change and initiation Living
🇮🇳 IndiaKaliकाली
A fierce Hindu goddess of time and destruction, worshipped as a protective mother.Being · Protection · Cursing and harm Living
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa)
An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreKartikeyaKārttikeya
Hindu god of war and victory, son of Shiva and ParvatiBeing · Power and authority · Protection Living
🇪🇬 Egypt and 2 moreIsisꜣst (Egyptian)
Egyptian goddess of magic, mourning and kingship, mother of HorusBeing · Protection · Healing Historical
🇮🇳 India and 5 moreBhairavaभैरव
A fierce manifestation of Shiva and a Buddhist protector deity worshipped across South and East Asia.Being · Protection · Cursing and harm Living
🇳🇵 NepalTaleju𑐟𑐮𑐾𑐖𑐸 (Newar) / तलेजु (Devanagari)
A royal goddess of the Kathmandu Valley, worshipped as Durga and Tara.Being · Protection · Power and authority Living
🇲🇲 MyanmarNatနတ်
Spirits venerated in Myanmar alongside Buddhism, including deified humans and nature guardians.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇩 IndonesiaNyi Roro KidulRatu Laut Selatan
The spirit queen of Java's southern coast and guardian of the Indian OceanBeing · Protection · Cursing and harm Living
🇬🇷 Greece and 4 moreKallikantzarosκαλικάντζαρος
A malevolent goblin that dwells underground and surfaces during the twelve days of Christmas.Being · Cursing and harm · Luck and prosperity Historical
🇮🇹 ItalyBadaliscBadalisch
A mythical goat-headed creature from the Italian Alps, captured and mocked during Epiphany celebrations.Being · Cursing and harm · Wonder and entertainment Living
🇹🇼 Taiwan and 1 moreOng Yah王爺 (Ông-iâ)
Royal Lord deities of Fujian and Taiwan who tour the land, driving out diseaseBeing · Protection · Healing Living
🇩🇪 Germany and 1 moreEaster Bunny
A German folkloric hare that judges children and delivers colored eggs for EasterBeing · Luck and prosperity · Wonder and entertainment Living
🇮🇹 Italy and 5 moreSaint Michael
A Christian archangel who defends the faithful and weighs soulsBeing · Protection · Cursing and harm Living
🇷🇴 Romania and 1 moreSânziană
Romanian fairies and a summer solstice festival of flowers and magicBeing · Protection · Love and attraction Living
🇬🇷 GreeceMeilichiosΜειλίχιος
An ancient Greek chthonic spirit linked to Zeus and appeased through fire offerings.Being · Protection · Cursing and harm Historical
🇩🇪 GermanyFeldgeist
German folk creatures tied to crops, weather and harvest ritualsBeing · Cursing and harm · Luck and prosperity Historical
🇷🇺 RussiaAiyАйыы (Ayıı)
Benevolent spirits of the Upper World in Yakut mythologyBeing · Speaking with spirits and the dead · Power and authority Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Kallikantzaros: Katolophyromai, CC BY-SA 4.0, source
- Fortuna: Charles Samuel, CC BY-SA 4.0, source
- Badalisc: Luca Giarelli, CC BY-SA 3.0, source
- Hidden-folk: Schorle, CC BY-SA 3.0, source
- Pachamama: Penarc, CC BY-SA 3.0, source
- Lwa: Hector Hyppolite, Public domain, source
- Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
- Ong Yah: Suzuki1314 at Chinese Wikipedia, Public domain, source
- Kami: Bernard Gagnon, CC BY-SA 3.0, source
- Obatala: Isha, CC BY 3.0, source
- Shiva: Indianhilbilly, CC BY-SA 3.0, source
- Kali: Raja Ravi Varma, Public domain, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Ganesha: anonymous, Public domain, source
- Kartikeya: Dassmahen, CC BY-SA 4.0, source
- Isis: Ägyptischer Maler um 1360 v. Chr., Public domain, source
- Bhairava: Saankav, CC BY-SA 4.0, source
- Taleju: Unknown author, CC BY-SA 4.0, source
- Nat: Emily Khine, CC BY-SA 4.0, source
- Easter Bunny: Dr. Bernd Gross, CC BY-SA 3.0, source
- Nyi Roro Kidul: Gunawan Kartapranata, CC BY-SA 3.0, source
- Perchta: Holger Uwe Schmitt, CC BY-SA 4.0, source
- Feldgeist: Zwoelefant, CC BY-SA 3.0, source
- Ekeko: Ciudades, CC BY-SA 4.0, source
- Orisha: Turismo Bahia, CC BY-SA 2.0, source
- Lakshmi: Raja Ravi Varma, Public domain, source
- Meilichios: Mark Landon, CC BY 4.0, source
- Dongyue Dadi: H2v5o68z, CC0, source
- Apu: Cecilia Sacsa, CC BY-SA 4.0, source
- Saint Michael: Francesco Botticini, Public domain, source
- Preta: Temple, Richard Carnac, Sir, Public domain, source
- Dís: Emil Doepler, Public domain, source
- Sânziană: Saturnian, CC BY-SA 3.0, source
- Aos Sí: AE [George William Russell] (1867-1935), CC BY 4.0, source