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Households and ordinary people

Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.

Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.

Everyday customs

Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.

Women and the home

Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.

Faith and the home

Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.

Why scholars care

Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.

Households and ordinary people on EveryJaadu

The entries written up so far, best known first.

🇨🇳 China and 5 moreGhost FestivalZhongyuan Festival; Yulanpen Festival A festival to feed wandering spirits and guide them home during the seventh lunar month.Tradition · Speaking with spirits and the dead · Protection Living 🇮🇳 India and 5 moreHoliहोली A Hindu spring festival marked by coloured powders and bonfires to celebrate love and virtue.Tradition · Love and attraction · Cursing and harm Living 🇫🇷 France and 5 moreYule log A large wooden log burned in the hearth during winter festivals across Europe and North America.Tradition · Protection · Luck and prosperity Living 🇸🇳 Senegal and 1 moreSerer religionA ƭat Roog The traditional faith of the Serer people, centred on the supreme deity Roog and ancestral veneration.Tradition · Protection · Speaking with spirits and the dead Living 🇨🇳 China and 5 moreQingming Festival清明节 A spring day for sweeping graves, feeding the dead and honouring ancestorsTradition · Speaking with spirits and the dead · Protection Living 🇮🇪 Ireland and 4 moreMay Day A European spring festival marking the start of summer with flowers, poles and fire.Tradition · Protection · Luck and prosperity Living 🇷🇺 Russia and 4 moreFolk Orthodoxyнародное православие A blend of Eastern Orthodox doctrine and pre-Christian pagan beliefs in Slavic communitiesTradition · Protection · Luck and prosperity Living 🇬🇧 United Kingdom and 2 moreWheel of the Year An annual cycle of eight seasonal festivals observed by modern pagans.Tradition · Speaking with spirits and the dead · Power and authority Living 🇩🇪 Germany and 5 moreStraw bearStrohbär A carnival figure wrapped in straw that visits homes for gifts and marks the turning of seasons.Tradition · Luck and prosperity · Cursing and harm Living 🇸🇪 Sweden and 2 moreDísdísir Female spirits of fate and protection in Norse traditionBeing · Protection · Luck and prosperity Historical 🇰🇷 South Korea and 1 moreChuseok추석 (Chuseok), 한가위 (Hangawi) A Korean autumn harvest festival marked by ancestral rites and feasting on the full moon.Tradition · Speaking with spirits and the dead · Luck and prosperity Living 🇩🇪 Germany and 5 moreMaypoleMaibaum A tall wooden pole raised for European spring festivals, accompanied by dance and celebration.Tradition · Luck and prosperity · Love and attraction Living 🇮🇩 IndonesiaPenjorᬧᬾᬜ᭄ᚚᚚᭀᬃ A curved bamboo pole marking prosperity in Balinese Hindu ceremonyTradition · Luck and prosperity · Power and authority Living 🇧🇴 BoliviaThe Witches' MarketMercado de las Brujas A La Paz market where Aymara women and yatiri sell ritual items for Pachamama offeringsTradition · Luck and prosperity · Protection Living 🇨🇳 China and 2 moreDiyu地獄 The underworld realm of trial, atonement, and rebirth in Chinese mythologyBelief · Cleansing and purification · Change and initiation Living 🇹🇹 Trinidad and Tobago and 5 moreSpiritual Baptist An Afro-Caribbean Christian faith blending African traditions with Baptist worshipTradition · Speaking with spirits and the dead · Protection Living 🇵🇸 Palestine and 1 moreRachel's TombQever Raḥel; Qabr Rāḥīl A shared holy site near Bethlehem revered by Jews, Christians, and MuslimsTradition · Speaking with spirits and the dead · Protection Living 🇮🇳 IndiaMahakaleshwar JyotirlingaMahākāleśvara A sacred Shiva shrine in Ujjain, India, known for its south-facing idol and ancient origins.Tradition · Protection · Power and authority Living 🇺🇸 United States and 2 moreLouisiana Voodoo An African diasporic religion practiced in Louisiana from the 18th to early 20th centuriesTradition · Healing · Protection Historical 🇮🇳 IndiaKavu Sacred forest patches in South India that protect local deities and wildlifeTradition · Protection · Speaking with spirits and the dead Living 🇯🇵 JapanShinto shrine神社 (jinja) A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living 🇲🇳 Mongolia and 1 moreOvooовоо A stone or branch cairn used as a shrine and boundary marker in Mongolic folk practice.Tradition · Protection · Speaking with spirits and the dead Living 🇮🇳 IndiaSarnaism A tribal faith centered on nature worship and sacred groves in eastern IndiaTradition · Protection · Speaking with spirits and the dead Living 🇮🇳 India and 5 moreAncestor worship Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living 🇿🇦 South Africa and 1 moreRain Queen A hereditary queen of the Balobedu people believed to control rainfall in South AfricaTradition · Protection · Power and authority Living 🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living 🇮🇪 Ireland and 1 moreSamhain A Gaelic festival marking the end of harvest and the start of winter, observed on November 1st.Tradition · Protection · Speaking with spirits and the dead Living 🇺🇸 United States and 3 moreSandpainting A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living 🇮🇱 Israel and 2 moreLag BaOmerלַ״ג בָּעוֹמֶר A Jewish holiday marking the end of a mourning period with bonfires and outdoor playTradition · Speaking with spirits and the dead · Wonder and entertainment Living 🇯🇵 Japan and 3 moreObonお盆 A Japanese Buddhist festival honoring the spirits of ancestors through dance and offeringsTradition · Speaking with spirits and the dead · Luck and prosperity Living 🇯🇵 Japan and 2 moreTanabataたなばた (七夕) A Japanese celebration of star-crossed lovers and written wishesTradition · Luck and prosperity · Wonder and entertainment Living 🇮🇳 India and 1 moreDiyaदीया A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living 🇮🇳 India and 2 moreDurga Pujaদুর্গাপূজা A ten-day autumn festival honouring the goddess Durga and her victory over evil.Tradition · Protection · Luck and prosperity Living 🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living 🇬🇹 GuatemalaMaximónRi Laj Mam A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living 🇺🇸 United StatesHopi mythology The creation stories and spirit traditions of the Hopi people of the American SouthwestTradition · Speaking with spirits and the dead · Protection Living 🇷🇴 Romania and 1 moreFolklore of RomaniaFolclorul românesc The traditional stories, music and customs of the Romanian peopleTradition · Speaking with spirits and the dead · Wonder and entertainment Living 🇺🇦 Ukraine and 1 moreUkrainian folklore The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living 🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical 🇨🇿 Czech RepublicCzech folklore The folk traditions of the Czech people, from seasonal rites to music and craft.Tradition · Protection · Luck and prosperity Living 🇬🇧 United Kingdom and 2 moreSoul cake A spiced cake given to soulers during Allhallowtide to remember the dead.Tradition · Speaking with spirits and the dead · Luck and prosperity Living 🇮🇪 Ireland and 5 moreTrick-or-treating A Halloween custom where costumed visitors ask for treats from homesTradition · Luck and prosperity · Wonder and entertainment Living 🇻🇺 VanuatuJohn Frum A Melanesian cargo cult figure on Tanna Island who promises wealth and the return of American supplies.Figure · Luck and prosperity · Power and authority Living 🇷🇺 Russia and 7 moreSlavic Native FaithРодноверие A modern polytheistic movement drawing on Slavic folklore, romanticism, and global spiritual traditions.Tradition · Speaking with spirits and the dead · Power and authority Living 🇮🇸 Iceland and 2 moreYulejól A Germanic midwinter festival merged with Christmas and revived by modern pagansTradition · Luck and prosperity · Speaking with spirits and the dead Living 🇮🇪 Ireland and 4 moreWinter solstice The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living 🇬🇧 United KingdomWassail A hot spiced drink and the twelfth-night customs of singing to trees or visiting homes for giftsTradition · Luck and prosperity · Protection Living 🇰🇷 South KoreaJesa제사 A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.