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Stage magicFox Nation Docuseries Uses AI-Generated Imagery to Reanimate Harry HoudiniFestivalsNovember 1, 2026 – FFRF Co-Sponsors Secular Day of the Dead Celebration (virtual)Stage magicHarry Houdini Returns 100 Years Later as an AI Recreation in Fox Nation's New SeriesStage magicFox Nation to Debut AI-Generated ‘Houdini’ Series Tied to 100th Anniversary of Harry Houdini’s DeathStage magicFox Nation to Debut AI-Generated ‘Houdini’ Series Tied to 100th Anniversary of Harry Houdini’s DeathStage magicFox Nation to Debut AI-Generated ‘Houdini’ Series Tied to 100th Anniversary of Harry Houdini’s DeathLiving traditionsMexican principal questions progressive and shamanic content in public school materialsStage magicMaster illusionist Leon Etienne is bringing his Magic Rocks! show to The Grand at UW-OshkoshFestivalsElgin's Day of the Dead walk is more than just a 5KMuseumsHans Baldung GrienStage magicFox Nation Docuseries Uses AI-Generated Imagery to Reanimate Harry HoudiniFestivalsNovember 1, 2026 – FFRF Co-Sponsors Secular Day of the Dead Celebration (virtual)Stage magicHarry Houdini Returns 100 Years Later as an AI Recreation in Fox Nation's New SeriesStage magicFox Nation to Debut AI-Generated ‘Houdini’ Series Tied to 100th Anniversary of Harry Houdini’s DeathStage magicFox Nation to Debut AI-Generated ‘Houdini’ Series Tied to 100th Anniversary of Harry Houdini’s DeathStage magicFox Nation to Debut AI-Generated ‘Houdini’ Series Tied to 100th Anniversary of Harry Houdini’s DeathLiving traditionsMexican principal questions progressive and shamanic content in public school materialsStage magicMaster illusionist Leon Etienne is bringing his Magic Rocks! show to The Grand at UW-OshkoshFestivalsElgin's Day of the Dead walk is more than just a 5KMuseumsHans Baldung Grien
EveryJaadu

Everyday use: practices that mark them

Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.

Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.

What it looks like

Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.

Why people keep them

Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.

Names, religion and class

Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.

Shops and screens

Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.

Everyday use on EveryJaadu

The entries written up so far, best known first.

RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
KindTraditionRiteCharmOracleSubstanceBeingFigureTextIllusionBelief
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
StandingLivingRevivedFadingHistoricalLegendaryPerformed
OrderBest knownA to ZNewestLiving first
🇯🇵 JapanMiko巫女 A Shinto shrine priestess and traditional female medium in JapanTradition · Speaking with spirits and the dead · Protection Living 🇵🇭 PhilippinesBabaylan Spiritual leaders of pre-colonial Philippines who mediated with the unseen world.Tradition · Healing · Seeing and foretelling Historical 🇨🇺 Cuba and 5 morePalo An Afro-Cuban religion centered on spirit vessels and ancestral powerTradition · Healing · Cursing and harm Living 🇹🇹 Trinidad and Tobago and 5 moreSpiritual Baptist An Afro-Caribbean Christian faith blending African traditions with Baptist worshipTradition · Speaking with spirits and the dead · Protection Living 🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living 🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living 🇲🇦 Morocco and 5 moreWild rueاسپند A desert plant whose seeds hold psychoactive alkaloids and serve as incense in the Middle East.Substance · Protection · Speaking with spirits and the dead Living 🇰🇷 South KoreaJesa제사 A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living 🇯🇵 JapanKagura神楽 A Shinto ritual dance where performers embody deities to purify and welcome spiritsTradition · Protection · Speaking with spirits and the dead Living 🇻🇺 Vanuatu and 5 moreKava culture A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living 🇺🇸 United StatesHawaiian religion The traditional spiritual practices of the Indigenous people of Hawaiʻi, centered on deities and ancestral guardians.Tradition · Protection · Speaking with spirits and the dead Living 🇳🇿 New Zealand and 5 moreTapu A Polynesian concept of sacred restriction and spiritual prohibitionTradition · Protection · Speaking with spirits and the dead Living 🇲🇽 Mexico and 5 moreDay of the DeadDía de los Muertos A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition · Speaking with spirits and the dead · Luck and prosperity Living 🇨🇳 China and 1 moreAncestor veneration in China中國傳統宗法性宗教 Rites for dead kin who are thought to watch over the familyTradition · Protection · Speaking with spirits and the dead Living 🇸🇳 Senegal and 5 moreMaraboutmurābiṭ A Muslim religious leader and teacher in West Africa, often linked to Sufi brotherhoods.Tradition · Protection · Speaking with spirits and the dead Living 🇮🇳 IndiaKamakhya Templekamakhya mondir A Hindu temple in Assam known for its yoni shrine and the Ambubachi Mela festivalTradition · Protection · Healing Living 🇮🇹 Italy and 2 moreHaruspex A diviner who read the will of gods by inspecting animal entrailsFigure · Seeing and foretelling · Speaking with spirits and the dead Historical 🇮🇳 India and 5 morePilgrimage A journey to a sacred site for spiritual growth or religious dutyTradition · Healing · Speaking with spirits and the dead Living 🇬🇧 United Kingdom and 5 moreDruidry A modern nature religion inspired by ancient Celtic priests and Romantic idealsTradition · Protection · Speaking with spirits and the dead Living 🇻🇳 Vietnam and 4 moreLên đồng A Vietnamese ritual where mediums enter trance to channel spiritsRite · Speaking with spirits and the dead · Protection Living 🇯🇵 JapanMount Osore恐山 A volcanic pilgrimage site in Japan believed to be a gateway to the underworldTradition · Speaking with spirits and the dead · Protection Living 🇯🇵 JapanItakoイタコ Blind women in Japan who train to channel spirits and communicate with the dead.Tradition · Speaking with spirits and the dead · Seeing and foretelling Fading 🇵🇪 Peru and 2 moreInca religion The polytheistic beliefs and rites of the Inca Empire across the AndesTradition · Protection · Luck and prosperity Historical 🇮🇳 India and 5 moreBhairavaभैरव A fierce manifestation of Shiva and a Buddhist protector deity worshipped across South and East Asia.Being · Protection · Cursing and harm Living 🇹🇭 Thailand and 1 moreGhosts in Thai cultureผี (phi) A wide range of spirits and ghosts found in Thai folklore and popular belief.Belief · Protection · Cursing and harm Living 🇲🇲 MyanmarBurmese folk religionNat Worship Animistic worship of nature spirits and ancestors in Myanmar, often practiced alongside Buddhism.Tradition · Protection · Luck and prosperity Living 🇮🇩 Indonesia and 4 moreKejawènꦏꦗꦮꦺꦤ꧀ (Kajawèn) A Javanese tradition blending animism, Hinduism, Buddhism and Islam into a path of inner harmony.Tradition · Protection · Speaking with spirits and the dead Living 🇲🇲 MyanmarNatနတ် Spirits venerated in Myanmar alongside Buddhism, including deified humans and nature guardians.Tradition · Protection · Speaking with spirits and the dead Living 🇲🇽 Mexico and 5 moreFolk Catholicism Local religious customs that blend official Church teaching with indigenous or regional traditions.Tradition · Protection · Healing Living 🇪🇬 Egypt and 2 moreAmunjmn (Old/Middle Egyptian); Amoun (Coptic) The hidden creator god of ancient Egypt, later fused with the sun deity Ra.Being · Power and authority · Protection Historical 🇺🇸 United StatesRing shout A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite · Speaking with spirits and the dead · Power and authority Living 🇳🇴 NorwaySami religion The animist and polytheistic beliefs of the Sámi people across northern ScandinaviaTradition · Protection · Luck and prosperity Historical 🇧🇯 Benin and 5 moreVodun art Religious sculpture and temple painting from West African Vodun traditionsTradition · Protection · Speaking with spirits and the dead Living 🇿🇦 South Africa and 1 moreSan religion Traditional beliefs of the San peoples of Southern Africa, centered on trance and rock artTradition · Speaking with spirits and the dead Living 🇯🇵 Japan and 1 moreMisogi禊 A Shinto rite of full-body purification using cold waterRite · Cleansing and purification · Speaking with spirits and the dead Living 🇫🇷 France and 3 moreReliquary A container for sacred remains or objects, crafted across many faithsCharm · Protection · Speaking with spirits and the dead Living 🇮🇹 ItalyLemuriaLemuralia An ancient Roman festival to send restless ghosts away from the homeRite · Cleansing and purification · Speaking with spirits and the dead Historical 🇺🇸 United States and 2 moreSpiritualism A nineteenth-century religious movement focused on communicating with the dead.Tradition · Speaking with spirits and the dead Historical 🇺🇸 United States and 5 moreNeoshamanism A modern spiritual practice adapting shamanic techniques for Western seekersTradition · Healing · Speaking with spirits and the dead Living 🇨🇳 China and 1 moreJiaobei筊杯 (jiǎobēi) Wooden crescent blocks thrown in pairs to ask temple deities yes or no questionsOracle · Seeing and foretelling · Speaking with spirits and the dead Living 🇮🇩 IndonesiaIndonesian numismatic charmUang Gobog Coin-like amulets from Indonesia used for protection and ritual offerings.Charm · Protection · Luck and prosperity Living 🇨🇳 China and 5 moreRegional forms of shamanism A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living 🇯🇵 JapanChinkon kishin鎮魂帰神 A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living 🇯🇵 JapanMisaki御先 Japanese spirit-like entities that serve gods or possess humans with illness and calamityBeing · Cursing and harm · Speaking with spirits and the dead Living 🇮🇷 IranFravashi A personal spirit in Zoroastrian belief that guides the living and protects the dead.Being · Protection · Speaking with spirits and the dead Living 🇯🇵 Japan and 4 moreHousehold deity A spirit or minor god believed to guard a home and its family members.Being · Protection · Speaking with spirits and the dead Historical 🇺🇸 United StatesAshtar A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living 🇨🇳 China and 1 moreNuo folk religion傩 (Nuó) A Chinese exorcistic tradition using wooden masks and ancestor worship to drive away malevolent forcesTradition · Protection · Speaking with spirits and the dead Living
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The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

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