Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇳🇿 New Zealand and 5 moreFace tattoo Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition · Protection · Power and authority Living 🇷🇺 RussiaSlavic folklore The traditional beliefs and stories of the Slavic peoplesTradition Living 🇨🇳 China and 4 moreQimen Dunjia奇門遁甲 An ancient Chinese divination system mapping time and space for strategic decision-makingOracle · Seeing and foretelling · Power and authority Revived

🇷🇺 Russia and 4 moreLady MiddayPoludnitsa A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical

🇫🇮 Finland and 5 moreMolybdomancy A divination method using molten metal poured into water to read omensRite · Seeing and foretelling · Cursing and harm Living

🇬🇧 United Kingdom and 3 moreJet A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical

🇪🇬 EgyptScrying A divination practice of gazing into a medium to receive visions or guidance.Oracle · Seeing and foretelling · Speaking with spirits and the dead Historical

🇹🇹 Trinidad and Tobago and 3 moreCaribbean folklore The blended tales and spirits of the Caribbean islandsTradition · Wonder and entertainment Living

🇮🇳 India and 2 morePlanets in astrology Seven celestial bodies used to map human character and destinyBelief · Power and authority · Luck and prosperity Living

🇨🇴 ColombiaColombian folklore Beliefs and legends passed down through generations in ColombiaTradition · Wonder and entertainment Living

🇬🇧 United Kingdom and 2 moreDaniel Dunglas Home A Scottish physical medium known for levitation and spirit communication during the Victorian era.Belief · Speaking with spirits and the dead · Wonder and entertainment Historical

🇺🇸 United StatesHex sign Pennsylvania Dutch barn symbols that range from folk art to talismansCharm · Protection · Wonder and entertainment Living

🇨🇦 Canada and 1 moreTotemdoodem A spirit or symbol linking a group to nature, from Ojibwe clan systems to Australian kinshipBelief · Speaking with spirits and the dead · Power and authority Living

🇮🇹 Italy and 5 moreSator Square A five-word Latin palindrome found in Roman ruins and medieval churchesCharm · Protection · Healing Historical

🇯🇵 JapanGazu Hyakki Yagyō画図百鬼夜行 A 1776 Japanese woodblock book of yōkai illustrations by Toriyama SekienText · Wonder and entertainment Historical

🇯🇵 JapanYōkai妖怪 A vast class of supernatural spirits and entities in Japanese folkloreBeing · Cursing and harm · Luck and prosperity Historical

🇩🇪 Germany and 5 moreWild Hunt A spectral chase across Europe led by a mythic figure and ghostly riders.Belief · Cursing and harm Historical

🇷🇺 Russia and 7 moreSlavic Native FaithРодноверие A modern polytheistic movement drawing on Slavic folklore, romanticism, and global spiritual traditions.Tradition · Speaking with spirits and the dead · Power and authority Living

🇬🇧 United KingdomBeltane Fire Festival A modern Edinburgh performance celebrating the start of summer with fire and danceRite · Wonder and entertainment · Power and authority Living

🇬🇧 United Kingdom and 3 moreJack A trickster hero from English folklore who outwits giants and oppressorsFigure · Cursing and harm · Luck and prosperity Living

🇫🇷 France and 3 moreWitches' Sabbath A legendary gathering of witches described in early modern trial records and folkloreBelief · Cursing and harm Historical

🇮🇪 Ireland and 4 moreWinter solstice The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living 🇨🇱 ChileChilean mythology The myths and legends of Chile, blending indigenous roots with colonial influences.Tradition · Wonder and entertainment Living

🇩🇪 GermanyAlp A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical

🇯🇵 JapanKitsunebi狐火 Atmospheric ghost lights in Japanese folklore, often linked to foxes and natural phenomena.Belief · Wonder and entertainment · Luck and prosperity Historical

🇯🇵 JapanOnmyōdō陰陽道 A Japanese system of divination and calendar science rooted in yin-yang philosophyTradition · Seeing and foretelling · Protection Revived

🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn) The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living

🇪🇬 EgyptCurse of the pharaohs A belief that disturbing ancient Egyptian tombs brings illness or death to the living.Belief · Cursing and harm Historical 🇮🇪 IrelandBodach A Gaelic trickster figure used to frighten children and warn of deathFigure · Cursing and harm · Seeing and foretelling Historical

🇨🇳 China and 1 moreBagua八卦 A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living

🇿🇦 South AfricaSympathetic magic A magical principle based on imitation and contact to influence the worldTradition · Protection · Healing Historical

🇫🇷 France and 5 moreKardecist SpiritismSpiritisme A French spiritualist doctrine based on communication with spirits and reincarnation.Tradition · Speaking with spirits and the dead · Protection Living 🇨🇳 China and 3 moreQi氣 / 气 A vital force in Chinese philosophy and medicine, believed to flow through all living things.Substance · Healing · Power and authority Living

🇬🇷 Greece and 5 moreBay Laurelδάφνη An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living 🇮🇪 IrelandFetch A spectral double of a living person, seen as an omen of death or long life.Being · Seeing and foretelling Historical

🇪🇬 Egypt and 5 moreHermetica A collection of ancient texts attributed to Hermes Trismegistus, covering magic, alchemy and philosophy.Text · Seeing and foretelling · Change and initiation Historical

🇬🇧 United Kingdom and 1 moreNicholas Culpeper An English herbalist and astrologer who translated medical texts into English for the poor.Text · Healing · Power and authority Historical

🇬🇷 Greece and 5 moreNecromancy A form of divination that seeks to speak with the dead for hidden knowledge.Tradition · Seeing and foretelling · Power and authority Historical

🇮🇳 India and 2 moreTrial by ordeal An ancient judicial test where a dangerous physical trial determined guilt or innocenceRite · Cursing and harm Historical 🇮🇹 Italy and 1 moreAradia A figure of Italian folklore and modern pagan witchcraft, seen as a teacher of magic and liberation.Figure · Cursing and harm · Power and authority Revived

🇬🇧 United Kingdom and 1 moreChurch grim A guardian spirit of Christian churchyards, often appearing as a black dog or lamb.Being · Protection Historical

🇮🇶 Iraq and 5 moreGrimoire A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical

🇯🇵 JapanTsukumogami付喪神 Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical

🇸🇳 Senegal and 5 morePentagramπεντάγραμμον A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living 🇨🇳 China and 3 moreZi Wei Dou Shu紫微斗數 A Chinese natal astrology system mapping stars across twelve life palacesTradition · Seeing and foretelling Living 🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living

🇪🇸 SpainFolklore of Spain The oral traditions, legends, and folktales of the Iberian PeninsulaTradition · Wonder and entertainment Living

🇬🇧 United KingdomCornish mythology The folk tales and legends of Cornwall, shared with Brittany and Wales.Tradition · Wonder and entertainment Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Guanyin: JL Cogburn, CC BY-SA 2.0, source
Grimoire: Bengt A. Lundberg, CC BY 2.5, source
Heinrich Cornelius Agrippa: Jean-Louis Durant (1654-1718), Public domain, source
Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
Trial by ordeal: James Sibree, Public domain, source
Witch-cult hypothesis: Francisco Goya, Public domain, source
Alp: Henry Fuseli, Public domain, source
Onmyōdō: Unknown author, Public domain, source
Curse of the pharaohs: Jerzy Strzelecki, CC BY-SA 3.0, source
Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
Sympathetic magic: Marie-Lan Nguyen, CC BY 2.5, source
Kardecist Spiritism: Coprosme, CC BY-SA 4.0, source
Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
Nicholas Culpeper: Richard Gaywood, Public domain, source
Church grim: Inès Lee, CC BY-SA 4.0, source
Tsukumogami: Unknown author, Public domain, source
Pentagram: Tomruen, Attribution, source
Folklore of Spain: Mikipons, CC BY-SA 4.0, source
Cornish mythology: waterborough, Public domain, source
Necromancy: Unknown author, CC BY 4.0, source
Slavic Native Faith: Union of Slavic Rodnover Communities (Союз Славянских Общин Славянской, CC BY-SA 4.0, source
Wild Hunt: Peter Nicolai Arbo, Public domain, source
Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
Jack: Internet Archive Book Images, No restrictions, source
Beltane Fire Festival: Stefan Schäfer, Lich, CC BY-SA 3.0, source
Kitsunebi: Abasaa, Public domain, source
Planets in astrology: Jan van Loon, Public domain, source
Sator Square: M Disdero, CC BY-SA 3.0, source
Daniel Dunglas Home: Nadar, Public domain, source
Totem: Jami430, CC BY-SA 4.0, source
Yōkai: Kyosai Kawanabe (河鍋暁斎), Public domain, source
Scrying: John William Waterhouse, Public domain, source
Colombian folklore: Unknown author, Public domain, source
Hex sign: Smallbones, CC0, source
Molybdomancy: Micha L. Rieser, Attribution, source
Caribbean folklore: Biblioteca Juvenil Mayaguez ( talk · contribs ), CC BY-SA 4.0, source
Jet: Thmsfrst, Public domain, source
Lady Midday: Віщун, CC BY-SA 4.0, source
Face tattoo: Gottfried Lindauer, Public domain, source