Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇮🇶 Iraq and 5 moreGrimoire
A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical
🇫🇷 France and 5 moreKardecist SpiritismSpiritisme
A French spiritualist doctrine based on communication with spirits and reincarnation.Tradition · Speaking with spirits and the dead · Protection Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇷🇺 Russia and 7 moreSlavic Native FaithРодноверие
A modern polytheistic movement drawing on Slavic folklore, romanticism, and global spiritual traditions.Tradition · Speaking with spirits and the dead · Power and authority Living
🇬🇧 United Kingdom and 2 moreDaniel Dunglas Home
A Scottish physical medium known for levitation and spirit communication during the Victorian era.Belief · Speaking with spirits and the dead · Wonder and entertainment Historical
🇨🇦 Canada and 1 moreTotemdoodem
A spirit or symbol linking a group to nature, from Ojibwe clan systems to Australian kinshipBelief · Speaking with spirits and the dead · Power and authority Living
🇪🇬 EgyptScrying
A divination practice of gazing into a medium to receive visions or guidance.Oracle · Seeing and foretelling · Speaking with spirits and the dead Historical
🇨🇳 China and 3 moreTang-ki童乩 (tóngjī); 乩童 (jītóng)
A Chinese folk-religion medium whose body a deity is held to take overTradition · Speaking with spirits and the dead · Seeing and foretelling Living
🇪🇪 Estonia and 5 moreSoul dualism
A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical
🇮🇳 India and 3 moreSpirit
An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living
🇲🇽 Mexico and 5 morePersonifications of death
Figures from many cultures that embody the end of life and guide soulsFigure · Speaking with spirits and the dead Living
🇨🇳 China and 4 moreFuji扶乩
Chinese planchette writing: gods and ancestors reply through a stylus on sandRite · Speaking with spirits and the dead · Seeing and foretelling Living
🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam
Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇮🇷 IranPersian mysticism
A spiritual tradition in Iran blending ancient beliefs with Sufi practice and poetic thought.Tradition · Speaking with spirits and the dead · Change and initiation Living
🇫🇷 France and 4 moreEctoplasm
A substance said to be excreted by mediums during séances, later exposed as common household materials.Substance · Speaking with spirits and the dead Historical
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
🇮🇳 IndiaCausal plane
A high spiritual realm in Theosophy and New Age cosmologyBelief · Speaking with spirits and the dead · Change and initiation Living
🇬🇧 United KingdomBarddas
A 19th-century book presenting Welsh bardic and druidic theology as ancient traditionText · Speaking with spirits and the dead Historical
🇩🇿 AlgeriaTassili Mushroom Figure
Neolithic cave art in Algeria interpreted by some as depicting psychedelic mushroom use.Belief · Speaking with spirits and the dead · Wonder and entertainment Historical
🇮🇹 ItalyUR Group
An Italian esoteric circle studying magic and traditional philosophy in the late 1920s.Tradition · Speaking with spirits and the dead · Change and initiation Historical
🇺🇸 United States and 3 moreBuilders of the Adytum
A Western mystery school teaching tarot and Qabalah through correspondenceTradition · Speaking with spirits and the dead · Power and authority Living
🇮🇷 Iran and 5 moreAxis mundi
A concept describing a central point connecting the earthly and heavenly realms.Belief · Speaking with spirits and the dead · Power and authority Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Grimoire: Bengt A. Lundberg, CC BY 2.5, source
- Mediumship: Harvey Metcalfe, Public domain, source
- Kardecist Spiritism: Coprosme, CC BY-SA 4.0, source
- Pentagram: Tomruen, Attribution, source
- Slavic Native Faith: Union of Slavic Rodnover Communities (Союз Славянских Общин Славянской, CC BY-SA 4.0, source
- Daniel Dunglas Home: Nadar, Public domain, source
- Totem: Jami430, CC BY-SA 4.0, source
- Scrying: John William Waterhouse, Public domain, source
- Personifications of death: No machine-readable author provided. Kirtap assumed (based on copyrigh, CC BY 2.5, source
- Vietnamese numismatic charms: Jean-Michel Moullec, CC BY 2.0, source
- Ashtar: Evedawn99, Public domain, source
- Tassili Mushroom Figure: I redrawn the rock art written by ancient people., Public domain, source
- UR Group: Gruppo di Ur, Public domain, source
- Lock of hair: Unknown author, CC0, source
- Tang-ki: Bunkichi Chang, CC BY 2.0, source
- Fuji: Unknown author, CC BY 4.0, source
- Spirit: Jastrow, Public domain, source
- Axis mundi: Unknown author, Public domain, source
- Soul dualism: 尹真人, Public domain, source