Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇪🇬 Egypt and 5 moreTalisman
An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical
🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn)
The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living
🇨🇳 China and 1 moreBagua八卦
A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living
🇿🇦 South AfricaSympathetic magic
A magical principle based on imitation and contact to influence the worldTradition · Protection · Healing Historical
🇫🇷 France and 5 moreKardecist SpiritismSpiritisme
A French spiritualist doctrine based on communication with spirits and reincarnation.Tradition · Speaking with spirits and the dead · Protection Living
🇬🇷 Greece and 5 moreBay Laurelδάφνη
An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living
🇬🇧 United Kingdom and 1 moreChurch grim
A guardian spirit of Christian churchyards, often appearing as a black dog or lamb.Being · Protection Historical
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba
The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇮🇹 Italy and 5 moreSator Square
A five-word Latin palindrome found in Roman ruins and medieval churchesCharm · Protection · Healing Historical
🇺🇸 United StatesHex sign
Pennsylvania Dutch barn symbols that range from folk art to talismansCharm · Protection · Wonder and entertainment Living
🇬🇧 United Kingdom and 3 moreJet
A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical
🇷🇺 Russia and 4 moreLady MiddayPoludnitsa
A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical
🇳🇿 New Zealand and 5 moreFace tattoo
Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition · Protection · Power and authority Living
🇷🇴 Romania and 5 moreVampire folklore
Global legends of blood-drinking spirits and undead revenantsBelief · Cursing and harm · Protection Historical
🇬🇧 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living
🇮🇶 Iraq and 5 moreGrimoire
A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical
🇯🇵 JapanOnmyōdō陰陽道
A Japanese system of divination and calendar science rooted in yin-yang philosophyTradition · Seeing and foretelling · Protection Revived
🇮🇸 IcelandGaldrabók
An Icelandic grimoire of spells and staves from around 1600Text · Protection · Cursing and harm Historical
🇷🇸 Serbia and 5 moreZduhaćздухаћ
A South Slavic belief in men who fight storms and hail to protect their cropsBeing · Protection · Cursing and harm Historical
🇨🇳 China and 2 moreCoin-sword辟邪劍 (bì xié jiàn)
A Chinese numismatic talisman made of cash coins strung on a rod to ward off evil spiritsCharm · Protection Living
🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam
Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical
🇨🇳 China and 1 moreVault protector coin鎮庫錢 (zhèn kù qián)
Large Chinese numismatic charms cast to guard mint treasuries and attract wealth.Charm · Protection · Luck and prosperity Historical
🇮🇹 Italy and 1 moreShamanism in Europe
Scholarly theories on shamanic elements in European folk beliefs and witch trialsTradition · Protection · Cursing and harm Historical
🇪🇬 Egypt and 2 moreAbyzou
A female demon of envy who targets newborns and pregnant women in late antique magic.Being · Cursing and harm · Protection Historical
🇬🇷 GreeceGelloΓελλώ
A Greek demon of infancy and a class of beings blamed for infant death.Being · Cursing and harm · Protection Historical
🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ
Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical
🇮🇶 Iraq and 1 moreAramaic Uruk incantation
A Seleucid-era magical tablet written in Aramaic using cuneiform signsText · Cursing and harm · Protection Historical
🇷🇺 Russia and 2 moreBesomвеник
A twig broom used for sweeping, folk magic, and fire responseCharm · Protection · Wonder and entertainment Living
🇻🇳 VietnamNghêNghê (猊)
A mythical guardian creature in Vietnamese architecture and art, blending lion and dog traitsFigure · Protection Historical
🇮🇪 IrelandLatoon fairy bush
A whitethorn tree in County Clare saved from a motorway by folkloric warnings of misfortuneBelief · Protection Living
🇬🇧 United KingdomLazy Laurence
A mischievous English pixie who makes orchard workers lazy and gives them indigestionBeing · Protection · Cursing and harm Historical
🇮🇳 India and 5 moreLock of hair
A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Vault protector coin: 风之清扬, CC BY-SA 3.0, source
- Grimoire: Bengt A. Lundberg, CC BY 2.5, source
- Zduhać: Bidgee, CC BY-SA 3.0, source
- Xana: John William Waterhouse, Public domain, source
- Nghê: Phương Huy, CC BY-SA 4.0, source
- Onmyōdō: Unknown author, Public domain, source
- Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
- Sympathetic magic: Marie-Lan Nguyen, CC BY 2.5, source
- Kardecist Spiritism: Coprosme, CC BY-SA 4.0, source
- Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
- Church grim: Inès Lee, CC BY-SA 4.0, source
- Jiangshi: Dick Thomas Johnson, CC BY 2.0, source
- Pentagram: Tomruen, Attribution, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Sator Square: M Disdero, CC BY-SA 3.0, source
- Hex sign: Smallbones, CC0, source
- Vietnamese numismatic charms: Jean-Michel Moullec, CC BY 2.0, source
- Abyzou: Paul Perdirizet (1870-4 juin 1938), Public domain, source
- Gello: Filippino Lippi, Public domain, source
- Besom: https://en.wikipedia.org/wiki/David_Cox_(artist), Public domain, source
- Jet: Thmsfrst, Public domain, source
- Lady Midday: Віщун, CC BY-SA 4.0, source
- Coin-sword: Etnografiska museet, CC BY 2.5, source
- Face tattoo: Gottfried Lindauer, Public domain, source
- Lock of hair: Unknown author, CC0, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- Talisman: Sasha India, CC BY 2.0, source