Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn) The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living

🇩🇪 GermanyAlp A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical 🇮🇪 IrelandFetch A spectral double of a living person, seen as an omen of death or long life.Being · Seeing and foretelling Historical

🇬🇧 United Kingdom and 1 moreChurch grim A guardian spirit of Christian churchyards, often appearing as a black dog or lamb.Being · Protection Historical

🇯🇵 JapanTsukumogami付喪神 Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical

🇩🇪 Germany and 3 moreMare A spirit that sits on sleepers to cause nightmares and physical distressBeing · Cursing and harm Historical

🇯🇵 JapanYōkai妖怪 A vast class of supernatural spirits and entities in Japanese folkloreBeing · Cursing and harm · Luck and prosperity Historical

🇷🇺 Russia and 4 moreLady MiddayPoludnitsa A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical

🇬🇧 United KingdomCeridwenCerridwen A Welsh enchantress and modern goddess of poetic inspiration and transformation.Being · Change and initiation Revived 🇷🇴 Romania and 2 moreStrigoi A Romanian undead spirit linked to witchcraft and vampirismBeing · Cursing and harm Historical

🇮🇳 India and 3 moreSpirit An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living

🇷🇸 Serbia and 5 moreZduhaćздухаћ A South Slavic belief in men who fight storms and hail to protect their cropsBeing · Protection · Cursing and harm Historical 🇹🇹 Trinidad and Tobago and 5 moreSoucouyant A shape-shifting vampire spirit of Caribbean folklore that sheds its skin to fly as a fireballBeing · Cursing and harm Living 🇬🇧 United KingdomWirry-cow A Scottish folk figure representing a frightening object or spiritBeing · Cursing and harm Historical 🇬🇧 United KingdomMadam Pigott A White Lady ghost of Shropshire who haunts roads and rides on horsesBeing Historical

🇷🇺 Russia and 3 moreChortчёрт A Slavic demon spirit with horns and hooves, known in folklore as a trickster or minor evil force.Being · Cursing and harm · Luck and prosperity Historical

🇷🇴 Romania and 2 moreStrixστρίξ A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being · Cursing and harm · Luck and prosperity Historical

🇮🇱 Israel and 1 moreTeraphimתרפים Ancient Hebrew household figures linked to ancestry, property rights and divinationBeing · Seeing and foretelling · Luck and prosperity Historical

🇺🇸 United StatesAshtar A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living

🇪🇬 Egypt and 2 moreAbyzou A female demon of envy who targets newborns and pregnant women in late antique magic.Being · Cursing and harm · Protection Historical

🇬🇷 GreeceGelloΓελλώ A Greek demon of infancy and a class of beings blamed for infant death.Being · Cursing and harm · Protection Historical 🇯🇲 Jamaica and 3 moreDuppy A Caribbean term for a ghost or malevolent spirit, rooted in West African folklore.Being · Cursing and harm · Luck and prosperity Living

🇷🇺 RussiaTriple-headed eagle A heraldic and mythological bird with three heads, appearing in Russian symbolism and European manuscripts.Being · Power and authority Historical

🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical

🇩🇪 Germany and 3 moreWiedergänger A German term for a revenant or ghost that returns to the world of the living.Being · Cursing and harm Historical

🇫🇷 France and 1 moreDusios A Gaulish spirit type later classified as an incubus demon by early Christian writersBeing · Cursing and harm · Power and authority Historical

🇩🇪 Germany and 4 moreNight ravennattravn A nocturnal creature of European folklore, feared as a child-stealer or seen as a ghost in bird form.Being · Cursing and harm Historical

🇫🇷 FranceYan-gant-y-tan A Breton demon who carries five candles and is said to bring bad luck.Being · Cursing and harm · Wonder and entertainment Historical

🇭🇺 Hungary and 1 moreSárkány A winged reptilian beast from Hungarian folklore, linked to weather and literary heroes.Being · Cursing and harm · Wonder and entertainment Historical

🇲🇲 MyanmarMythical creatures in Burmese folklore A collection of spirits, beasts and hybrids from Myanmar's stories and playsBeing · Wonder and entertainment Living 🇳🇴 NorwayDeildegast A Norwegian ghost bound to boundary stones it moved in lifeBeing · Cursing and harm Historical 🇮🇳 IndiaBaakবাক A shapeshifting water spirit from Assamese folklore that mimics humans and fears torn nets.Being · Cursing and harm · Wonder and entertainment Living 🇪🇬 EgyptEn-Naddahaالنداهة A water spirit of the Nile who lures men to their doom with a hypnotic callBeing · Cursing and harm Fading 🇯🇵 JapanYamajijii山爺 A one-eyed mountain spirit from Shikoku folklore known for its thunderous voice and unpredictable nature.Being · Cursing and harm · Luck and prosperity Historical

🇯🇵 JapanKamikiri髪切り A Japanese yōkai blamed for the sudden disappearance of human hairBeing · Cursing and harm Historical 🇲🇦 Morocco and 1 moreZuhriزوهري A human-djinn hybrid child in North African folklore, sought for treasure ritualsBeing · Luck and prosperity · Cursing and harm Fading 🇬🇧 United KingdomLazy Laurence A mischievous English pixie who makes orchard workers lazy and gives them indigestionBeing · Protection · Cursing and harm Historical

🇷🇺 Russia and 5 moreFiredrakeognennyi zmei A European dragon myth born from sightings of shooting stars and will-o'-the-wispsBeing · Cursing and harm · Luck and prosperity Historical 🇯🇵 JapanTaka-Onna高女 A Japanese yokai of a tall woman said to spy on brothels from above.Being · Wonder and entertainment Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Guanyin: JL Cogburn, CC BY-SA 2.0, source
Zduhać: Bidgee, CC BY-SA 3.0, source
Triple-headed eagle: Неизвестный автор. (фото обложки сборника: Александр Храмов), Public domain, source
Xana: John William Waterhouse, Public domain, source
Alp: Henry Fuseli, Public domain, source
Church grim: Inès Lee, CC BY-SA 4.0, source
Tsukumogami: Unknown author, Public domain, source
Mare: Henry Fuseli, Public domain, source
Yōkai: Kyosai Kawanabe (河鍋暁斎), Public domain, source
Strix: Prosthetic Head, CC BY-SA 4.0, source
Ashtar: Evedawn99, Public domain, source
Abyzou: Paul Perdirizet (1870-4 juin 1938), Public domain, source
Gello: Filippino Lippi, Public domain, source
Wiedergänger: Unknown author, Public domain, source
Yan-gant-y-tan: Louis Le Breton, Public domain, source
Night raven: Kim Diaz Holm (den unge herr Holm), CC BY 4.0, source
Dusios: Eric Hunt, CC BY-SA 2.5, source
Mythical creatures in Burmese folklore: Unknown author, CC BY 4.0, source
Sárkány: Albrecht Dürer, Public domain, source
Lady Midday: Віщун, CC BY-SA 4.0, source
Kamikiri: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
Firedrake: Ramesh Kumar R, CC BY-SA 4.0, source
Chort: Unknown author, Public domain, source
Ceridwen: Chris Denny, CC BY-SA 2.0, source
Spirit: Jastrow, Public domain, source
Teraphim: Athanasius Kircher, Public domain, source