News
Witch-huntsHeading to Salem this October? 5 spots with true ghost storiesWitch-huntsScottish council votes to apologise to women persecuted as witches centuries agoCharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsWitch-huntsSpooky Day Trips in Connecticut: Witchy History for HalloweenCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial pastFestivalsDay of the Dead festival resurrected at West Palm Beach arts hubStage magicIllusionist Leon Etienne brings magic to Oshkosh this monthDivinationCan AI Tell Your Fortune? How Chinese Divination Is Going DigitalWitch-huntsHeading to Salem this October? 5 spots with true ghost storiesWitch-huntsScottish council votes to apologise to women persecuted as witches centuries agoCharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsWitch-huntsSpooky Day Trips in Connecticut: Witchy History for HalloweenCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial pastFestivalsDay of the Dead festival resurrected at West Palm Beach arts hubStage magicIllusionist Leon Etienne brings magic to Oshkosh this monthDivinationCan AI Tell Your Fortune? How Chinese Divination Is Going Digital

Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

🇨🇳 China and 5 moreGuanyin觀音 (Guānyīn) The Bodhisattva of compassion, worshipped across East Asia as a listener to human sufferingBeing · Protection · Healing Living 🇮🇶 Iraq and 5 moreGrimoire A textbook containing instructions for spells, rituals, and the creation of magical objects.Text · Protection · Healing Historical 🇨🇳 China and 1 moreBagua八卦 A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living 🇿🇦 South AfricaSympathetic magic A magical principle based on imitation and contact to influence the worldTradition · Protection · Healing Historical 🇫🇷 France and 5 moreKardecist SpiritismSpiritisme A French spiritualist doctrine based on communication with spirits and reincarnation.Tradition · Speaking with spirits and the dead · Protection Living 🇨🇳 China and 3 moreQi氣 / 气 A vital force in Chinese philosophy and medicine, believed to flow through all living things.Substance · Healing · Power and authority Living 🇬🇧 United Kingdom and 1 moreNicholas Culpeper An English herbalist and astrologer who translated medical texts into English for the poor.Text · Healing · Power and authority Historical 🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living 🇮🇹 Italy and 5 moreSator Square A five-word Latin palindrome found in Roman ruins and medieval churchesCharm · Protection · Healing Historical 🇫🇮 Finland and 5 moreMolybdomancy A divination method using molten metal poured into water to read omensRite · Seeing and foretelling · Cursing and harm Living 🇪🇬 Egypt and 5 moreTalisman An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical 🇪🇪 Estonia and 5 moreSoul dualism A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical 🇮🇸 IcelandGaldrabók An Icelandic grimoire of spells and staves from around 1600Text · Protection · Cursing and harm Historical 🇨🇳 China and 4 moreFuji扶乩 Chinese planchette writing: gods and ancestors reply through a stylus on sandRite · Speaking with spirits and the dead · Seeing and foretelling Living 🇮🇪 Ireland and 5 moreSeventh son of a seventh son A folklore belief that birth order grants supernatural healing or cursed powersBelief · Healing · Cursing and harm Historical 🇺🇸 United States and 1 moreNew Thought A spiritual philosophy linking mental states to physical health and prosperityTradition · Healing · Luck and prosperity Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.