Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇬🇷 GreeceCoscinomancy A divination method using a sieve and shears to reveal guilt or answer questions.Oracle · Seeing and foretelling Historical

🇬🇷 Greece and 2 moreNumerology The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical

🇯🇵 JapanOnmyōdō陰陽道 A Japanese system of divination and calendar science rooted in yin-yang philosophyTradition · Seeing and foretelling · Protection Revived

🇨🇳 China and 1 moreBagua八卦 A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living 🇮🇪 IrelandFetch A spectral double of a living person, seen as an omen of death or long life.Being · Seeing and foretelling Historical

🇪🇬 Egypt and 5 moreHermetica A collection of ancient texts attributed to Hermes Trismegistus, covering magic, alchemy and philosophy.Text · Seeing and foretelling · Change and initiation Historical 🇨🇳 China and 3 moreZi Wei Dou Shu紫微斗數 A Chinese natal astrology system mapping stars across twelve life palacesTradition · Seeing and foretelling Living

🇨🇳 China and 2 moreOnomancy Divination based on the letters, numbers, or written strokes of a person's nameOracle · Seeing and foretelling · Luck and prosperity Living 🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living

🇬🇷 Greece and 5 moreNecromancy A form of divination that seeks to speak with the dead for hidden knowledge.Tradition · Seeing and foretelling · Power and authority Historical

🇮🇪 Ireland and 4 moreWinter solstice The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living 🇮🇪 IrelandBodach A Gaelic trickster figure used to frighten children and warn of deathFigure · Cursing and harm · Seeing and foretelling Historical

🇪🇬 EgyptScrying A divination practice of gazing into a medium to receive visions or guidance.Oracle · Seeing and foretelling · Speaking with spirits and the dead Historical

🇫🇮 Finland and 5 moreMolybdomancy A divination method using molten metal poured into water to read omensRite · Seeing and foretelling · Cursing and harm Living

🇪🇬 Egypt and 2 moreNatural magic A historical tradition exploring hidden forces in the physical worldTradition · Seeing and foretelling · Power and authority Historical

🇬🇧 United Kingdom and 7 moreSaint Andrew's Day A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living 🇨🇳 China and 4 moreQimen Dunjia奇門遁甲 An ancient Chinese divination system mapping time and space for strategic decision-makingOracle · Seeing and foretelling · Power and authority Revived

🇨🇳 China and 3 moreTang-ki童乩 (tóngjī); 乩童 (jītóng) A Chinese folk-religion medium whose body a deity is held to take overTradition · Speaking with spirits and the dead · Seeing and foretelling Living

🇨🇳 China and 4 moreFuji扶乩 Chinese planchette writing: gods and ancestors reply through a stylus on sandRite · Speaking with spirits and the dead · Seeing and foretelling Living

🇮🇳 IndiaAstrometeorology A historical belief that celestial positions forecast weather and climateBelief · Seeing and foretelling Historical

🇮🇳 India and 3 moreAstrology A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical

🇮🇱 Israel and 1 moreTeraphimתרפים Ancient Hebrew household figures linked to ancestry, property rights and divinationBeing · Seeing and foretelling · Luck and prosperity Historical

🇺🇸 United StatesAshtar A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living 🇮🇹 Italy and 1 moreCola Pesce An Italian merman legend about a boy cursed by his mother to live in the seaFigure · Cursing and harm · Seeing and foretelling Historical

🇮🇹 ItalyScrofa semilanuta A legendary sow seen in a dream that became the ancient emblem of Milan.Figure · Wonder and entertainment · Seeing and foretelling Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Heinrich Cornelius Agrippa: Jean-Louis Durant (1654-1718), Public domain, source
Astrometeorology: Unknown author, CC BY 4.0, source
Numerology: Pietro Bongo, Public domain, source
Astrology: Wilfredor, CC0, source
Onmyōdō: Unknown author, Public domain, source
Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
Onomancy: Unknown author, Public domain, source
Necromancy: Unknown author, CC BY 4.0, source
Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
Scrying: John William Waterhouse, Public domain, source
Molybdomancy: Micha L. Rieser, Attribution, source
Ashtar: Evedawn99, Public domain, source
Scrofa semilanuta: M.casanova, CC BY-SA 4.0, source
John Dee: Unidentified painter, Public domain, source
Tang-ki: Bunkichi Chang, CC BY 2.0, source
Fuji: Unknown author, CC BY 4.0, source
Coscinomancy: Heinrich Cornelius Agrippa von Nettesheim, Public domain, source
Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
Teraphim: Athanasius Kircher, Public domain, source