Everyday use: practices that mark them

Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.

Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.

What it looks like

Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.

Why people keep them

Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.

Names, religion and class

Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.

Shops and screens

Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.

Everyday use on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

BeliefHindu and Tantric Buddhist Jain Muslim and Sufi Jewish Christian Sikh Zoroastrian Shinto and Taoist Indigenous and shamanic African and Afro-diasporic Pagan and Neopagan Esoteric and occult Folk and village custom Secular and stage Other traditions

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇲🇦 Morocco and 5 moreWild rueاسپند A desert plant whose seeds hold psychoactive alkaloids and serve as incense in the Middle East.Substance · Protection · Speaking with spirits and the dead Living

🇯🇵 JapanKagura神楽 A Shinto ritual dance where performers embody deities to purify and welcome spiritsTradition · Protection · Speaking with spirits and the dead Living

🇻🇺 Vanuatu and 5 moreKava culture A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living

🇺🇸 United StatesHawaiian religion The traditional spiritual practices of the Indigenous people of Hawaiʻi, centered on deities and ancestral guardians.Tradition · Protection · Speaking with spirits and the dead Living 🇳🇿 New Zealand and 5 moreTapu A Polynesian concept of sacred restriction and spiritual prohibitionTradition · Protection · Speaking with spirits and the dead Living

🇲🇽 Mexico and 5 moreDay of the DeadDía de los Muertos A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition · Speaking with spirits and the dead · Luck and prosperity Living

🇨🇳 China and 1 moreAncestor veneration in China中國傳統宗法性宗教 Rites for dead kin who are thought to watch over the familyTradition · Protection · Speaking with spirits and the dead Living

🇹🇭 Thailand and 7 moreSpirit house A small roofed shrine that shelters a place's protective spiritCharm · Protection Living

🇸🇳 Senegal and 5 moreMaraboutmurābiṭ A Muslim religious leader and teacher in West Africa, often linked to Sufi brotherhoods.Tradition · Protection · Speaking with spirits and the dead Living 🇸🇪 Sweden and 3 moreRunic magic The use of ancient Germanic letters for spells, divination, and protectionTradition · Protection · Seeing and foretelling Living

🇮🇳 IndiaKamakhya Templekamakhya mondir A Hindu temple in Assam known for its yoni shrine and the Ambubachi Mela festivalTradition · Protection · Healing Living

🇮🇳 IndiaPili Yesaಪಿಲಿವೇಷ A coastal Karnataka folk dance where performers paint themselves as tigers to honour the Goddess DurgaIllusion · Protection · Power and authority Living

🇬🇧 United Kingdom and 5 moreDruidry A modern nature religion inspired by ancient Celtic priests and Romantic idealsTradition · Protection · Speaking with spirits and the dead Living

🇻🇳 Vietnam and 4 moreLên đồng A Vietnamese ritual where mediums enter trance to channel spiritsRite · Speaking with spirits and the dead · Protection Living

🇯🇵 JapanMount Osore恐山 A volcanic pilgrimage site in Japan believed to be a gateway to the underworldTradition · Speaking with spirits and the dead · Protection Living

🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living

🇮🇳 India and 5 moreBhairavaभैरव A fierce manifestation of Shiva and a Buddhist protector deity worshipped across South and East Asia.Being · Protection · Cursing and harm Living

🇿🇦 South Africa and 1 moreMutiumuthi Traditional medicine practice in Southern Africa using plants, animals and mineralsTradition · Healing · Protection Living

🇲🇲 MyanmarBurmese folk religionNat Worship Animistic worship of nature spirits and ancestors in Myanmar, often practiced alongside Buddhism.Tradition · Protection · Luck and prosperity Living

🇮🇩 Indonesia and 4 moreKejawènꦏꦗꦮꦺꦤ꧀ (Kajawèn) A Javanese tradition blending animism, Hinduism, Buddhism and Islam into a path of inner harmony.Tradition · Protection · Speaking with spirits and the dead Living

🇲🇲 MyanmarNatနတ် Spirits venerated in Myanmar alongside Buddhism, including deified humans and nature guardians.Tradition · Protection · Speaking with spirits and the dead Living

🇲🇽 Mexico and 5 moreFolk Catholicism Local religious customs that blend official Church teaching with indigenous or regional traditions.Tradition · Protection · Healing Living

🇧🇯 Benin and 5 moreVodun art Religious sculpture and temple painting from West African Vodun traditionsTradition · Protection · Speaking with spirits and the dead Living

🇮🇩 IndonesiaNyi Roro KidulRatu Laut Selatan The spirit queen of Java's southern coast and guardian of the Indian OceanBeing · Protection · Cursing and harm Living

🇺🇦 Ukraine and 5 moreMugwortчорнобиль (chornóbyl') An aromatic herb used in folk medicine, cooking, and magical protection across Eurasia.Substance · Protection · Healing Living

🇫🇷 France and 3 moreReliquary A container for sacred remains or objects, crafted across many faithsCharm · Protection · Speaking with spirits and the dead Living

🇹🇭 Thailand and 3 moreThai Buddha amuletsพระเครื่อง (phrakhrueang) Sacred Buddhist images and relics worn for protection, merit, and fortune in Thailand.Charm · Protection · Luck and prosperity Living 🇬🇧 United KingdomEvil eye bead (sample)Nazar boncuğu A blue glass bead hung to turn aside envy.Charm · Protection Living 🇹🇷 TurkeyHamsa (sample)Khamsa An open hand with an eye, hung on doors.Charm · Protection · Luck and prosperity Living

🇲🇱 Mali and 3 moreGris-gris A small pouch or charm from West Africa used for protection and luck.Charm · Protection · Luck and prosperity Living

🇹🇼 TaiwanKuai Kuai culture乖乖文化 A Taiwanese custom of placing obedient snacks on machines to ensure smooth operationBelief · Protection Living 🇮🇩 IndonesiaIndonesian numismatic charmUang Gobog Coin-like amulets from Indonesia used for protection and ritual offerings.Charm · Protection · Luck and prosperity Living

🇪🇬 Egypt and 5 moreAmulet A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living

🇮🇪 IrelandStatue rubbing A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living 🇦🇺 Australia and 2 moreTheatrical superstitions Beliefs and rituals among actors to avoid bad luck and ward off spiritsBelief · Protection · Luck and prosperity Living

🇪🇬 Egypt and 5 moreAfrican divination Methods used across the continent to understand present realities and predict future events.Oracle · Seeing and foretelling · Healing Living

🇬🇷 Greece and 1 moreOomancy Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living 🇮🇱 IsraelSegulaסגולה A Jewish charm or ritual believed to bring protection, healing, or blessings.Charm · Protection · Healing Living

🇨🇳 China and 1 moreFalun Gong法轮功 A Chinese cultivation practice blending meditative exercises with moral principlesTradition · Healing · Protection Living

🇮🇷 IranFravashi A personal spirit in Zoroastrian belief that guides the living and protects the dead.Being · Protection · Speaking with spirits and the dead Living

🇹🇭 Thailand and 1 moreNang Taniนางตานี A female spirit said to inhabit wild banana trees in Southeast Asian folklore.Being · Protection · Luck and prosperity Living

🇨🇳 China and 1 moreNuo folk religion傩 (Nuó) A Chinese exorcistic tradition using wooden masks and ancestor worship to drive away malevolent forcesTradition · Protection · Speaking with spirits and the dead Living

🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living 🇯🇵 Japan and 1 moreKōshin庚申信仰 A Japanese folk belief involving vigils to prevent internal spirits from reporting human deeds to heavenBelief · Protection · Healing Living 🇷🇺 Russia and 3 moreYehowistsильинцы A Russian Spiritual Christian group founded by Nikolai Ilyin in the 1840sTradition · Protection · Speaking with spirits and the dead Living 🇯🇵 JapanYakudoshi厄年 Traditional Japanese ages believed to bring bad luck and the rituals used to ward them offBelief · Protection Living

🇮🇳 IndiaSuperstition in India Common beliefs and rituals across India that influence daily life and major eventsBelief · Protection · Luck and prosperity Living

🇯🇵 Japan and 4 moreKṣitigarbhaक्षितिगर्भ A bodhisattva vowed to empty the hells and guard children, shown with a staff and jewel.Being · Protection · Speaking with spirits and the dead Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Ognyena Maria: Unknown author, Public domain, source
Sunda Wiwitan: Greenland4, Public domain, source
Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
Oomancy: Rollcloud, CC BY 3.0, source
Kuai Kuai culture: 總統府, CC BY 2.0, source
Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
Kagura: Elstner Hilton, Public domain, source
Wild rue: Yuriy75, CC BY-SA 3.0, source
Kava culture: Jaejay77, CC BY-SA 4.0, source
Hawaiian religion: Jacques Arago, Public domain, source
Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
Day of the Dead: RubeHM, CC BY-SA 4.0, source
Spirit house: Chainwit., CC BY-SA 4.0, source
Marabout: Jan Broekhuijse, CC BY-SA 3.0, source
Kamakhya Temple: JyotiPN, CC BY-SA 4.0, source
Pili Yesa: Premnath Kudva, CC BY 3.0, source
Druidry: TheJaySpearing, CC BY-SA 4.0, source
Lên đồng: Khangoii, CC BY-SA 4.0, source
Mount Osore: Douglas P Perkins ( Douglaspperkins ( talk )), CC BY 3.0, source
Santa Muerte: Not home, Public domain, source
Bhairava: Saankav, CC BY-SA 4.0, source
Muti: Nicholas Roux, CC BY-SA 4.0, source
Burmese folk religion: Wagaung ( talk ), CC BY-SA 3.0, source
Nat: Emily Khine, CC BY-SA 4.0, source
Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
Vodun art: Fraipont, Gustave (1849-1923), Public domain, source
Fravashi: Hooman Mallahzadeh, CC BY-SA 4.0, source
Falun Gong: longtrekhome, CC BY 3.0, source
Nang Tani: Xufanc, CC BY-SA 3.0, source
Nuo folk religion: Wikiwikiyarou, CC BY-SA 3.0, source
Nyi Roro Kidul: Gunawan Kartapranata, CC BY-SA 3.0, source
Mugwort: Prahlad balaji, CC BY-SA 4.0, source
Reliquary: Attributed to Jean de Toul, also written Jehan de Touyl in one source, CC0, source
Thai Buddha amulets: User:Mattes, Public domain, source
African divination: Unknown author, CC BY 4.0, source
Gris-gris: Teogomez, CC BY-SA 3.0, source
Kṣitigarbha: སངས་རྒྱས་བཅོམ་ལྡན་འདས།, Public domain, source
Superstition in India: Ji-Elle, CC BY-SA 4.0, source