Everyday use: practices that mark them

Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.

Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.

What it looks like

Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.

Why people keep them

Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.

Names, religion and class

Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.

Shops and screens

Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.

Everyday use on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

BeliefHindu and Tantric Buddhist Jain Muslim and Sufi Jewish Christian Sikh Zoroastrian Shinto and Taoist Indigenous and shamanic African and Afro-diasporic Pagan and Neopagan Esoteric and occult Folk and village custom Secular and stage Other traditions

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇨🇺 Cuba and 4 moreSanteríaRegla de Ocha An Afro-Cuban religion blending Yoruba spirits with Catholic saintsTradition · Protection · Healing Living

🇧🇷 Brazil and 5 moreSanto Daime A Brazilian syncretic religion using ayahuasca for spiritual work and healingTradition · Healing · Speaking with spirits and the dead Living

🇺🇸 United StatesDianic Wicca A female-only pagan tradition honoring the Goddess and women's experienceTradition · Protection · Healing Living

🇮🇳 IndiaKautuka A red or yellow ritual thread worn for protection in South Asian traditionsCharm · Protection Living 🇬🇭 Ghana and 1 moreAkan religionAkom Traditional beliefs of the Akan people, centered on a distant creator and nature spirits.Tradition · Protection · Healing Living

🇹🇹 Trinidad and Tobago and 5 moreSpiritual Baptist An Afro-Caribbean Christian faith blending African traditions with Baptist worshipTradition · Speaking with spirits and the dead · Protection Living

🇮🇳 India and 2 moreYantraयन्त्र A geometric diagram from Indian traditions used for worship and meditationTradition · Protection · Speaking with spirits and the dead Living

🇸🇳 Senegal and 1 moreSerer religionA ƭat Roog The traditional faith of the Serer people, centred on the supreme deity Roog and ancestral veneration.Tradition · Protection · Speaking with spirits and the dead Living

🇭🇹 Haiti and 2 moreHaitian VodouVodou An Afro-Haitian religion blending West African traditions with Catholicism and FreemasonryTradition · Protection · Healing Living

🇪🇬 Egypt and 2 moreLibation The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living

🇸🇩 Sudan and 5 moreIncense Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living

🇮🇳 IndiaKavu Sacred forest patches in South India that protect local deities and wildlifeTradition · Protection · Speaking with spirits and the dead Living

🇮🇳 India and 1 moreNavagrahaनवग्रह A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living

🇯🇵 JapanShinto shrine神社 (jinja) A structure housing kami deities within the Shinto tradition of JapanTradition · Protection · Speaking with spirits and the dead Living

🇯🇵 JapanOfudaお札/御札 (ofuda) Paper and wooden talismans from Japanese Shinto shrines and Buddhist templesCharm · Protection · Cleansing and purification Living

🇮🇳 IndiaSarnaism A tribal faith centered on nature worship and sacred groves in eastern IndiaTradition · Protection · Speaking with spirits and the dead Living

🇮🇳 India and 5 moreAncestor worship Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living

🇭🇹 Haiti and 2 moreLwa Spirits in Haitian Vodou that mediate between people and the creator god.Being · Protection · Healing Living

🇳🇬 Nigeria and 3 moreYemọjaYemoja A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living

🇳🇬 Nigeria and 5 moreOgunÒgún A West African deity of iron, war and metalworking found in Yoruba and diaspora traditionsBeing · Protection · Cursing and harm Living

🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living

🇳🇬 Nigeria and 1 moreObatalaỌbatalá The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living

🇭🇹 Haiti and 2 moreManbo A female priestess in Haitian Vodou who leads rituals and healing workTradition · Healing · Speaking with spirits and the dead Living

🇮🇳 India and 1 moreDiyaदीया A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living

🇳🇬 Nigeria and 2 moreEshuÈṣù A Yoruba spirit of crossroads, messengers and the balance between joy and sorrowBeing · Speaking with spirits and the dead · Protection Living

🇭🇹 Haiti and 1 moreOungan A male priest in Haitian Vodou who leads rituals and serves as a medium for spirits.Tradition · Speaking with spirits and the dead · Healing Living

🇯🇵 JapanMiko巫女 A Shinto shrine priestess and traditional female medium in JapanTradition · Speaking with spirits and the dead · Protection Living

🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living

🇯🇵 JapanKagura神楽 A Shinto ritual dance where performers embody deities to purify and welcome spiritsTradition · Protection · Speaking with spirits and the dead Living 🇳🇿 New Zealand and 5 moreTapu A Polynesian concept of sacred restriction and spiritual prohibitionTradition · Protection · Speaking with spirits and the dead Living

🇨🇳 China and 1 moreAncestor veneration in China中國傳統宗法性宗教 Rites for dead kin who are thought to watch over the familyTradition · Protection · Speaking with spirits and the dead Living

🇸🇳 Senegal and 5 moreMaraboutmurābiṭ A Muslim religious leader and teacher in West Africa, often linked to Sufi brotherhoods.Tradition · Protection · Speaking with spirits and the dead Living

🇮🇳 IndiaKamakhya Templekamakhya mondir A Hindu temple in Assam known for its yoni shrine and the Ambubachi Mela festivalTradition · Protection · Healing Living

🇮🇳 India and 5 moreBhairavaभैरव A fierce manifestation of Shiva and a Buddhist protector deity worshipped across South and East Asia.Being · Protection · Cursing and harm Living

🇧🇯 Benin and 5 moreVodun art Religious sculpture and temple painting from West African Vodun traditionsTradition · Protection · Speaking with spirits and the dead Living

🇫🇷 France and 3 moreReliquary A container for sacred remains or objects, crafted across many faithsCharm · Protection · Speaking with spirits and the dead Living

🇮🇳 India and 2 moreHomaहोम A fire ritual found across Asian religions where offerings are burned as a votive exchange with the divine.Rite · Protection · Speaking with spirits and the dead Living

🇪🇸 Spain and 5 moreSt John's Eve A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living

🇨🇭 SwitzerlandMagic circle A ritual boundary drawn or visualised to create sacred space and protectionTradition · Protection · Speaking with spirits and the dead Living

🇮🇹 Italy and 5 moreRelic An object or body part kept to honor a holy person and mark their connection to the divineCharm · Protection · Healing Living 🇱🇰 Sri Lanka and 2 moreParittaපිරිත් (Sinhala), ปริตร (Thai), ပရိတ် (Burmese) Pali verses recited in Theravada Buddhism for protection and blessingsText · Protection · Healing Living

🇮🇳 India and 5 moreSnake worship Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living

🇮🇷 IranFravashi A personal spirit in Zoroastrian belief that guides the living and protects the dead.Being · Protection · Speaking with spirits and the dead Living

🇯🇵 JapanHoshi Matsuri星まつり A Buddhist ritual to honor stars and pray for protection from disasterRite · Protection · Luck and prosperity Living 🇳🇵 Nepal and 3 moreGurung ShamanismTamu Cho The ancient shamanic beliefs and rituals of the Gurung people in NepalTradition · Protection · Speaking with spirits and the dead Living 🇧🇬 Bulgaria and 5 moreApocryphal prayer A folk prayer text blending church forms with apocrypha and incantations for protection and healingText · Protection · Healing Living

🇯🇵 JapanSuzu鈴 A hollow Japanese bell with inner pellets, used in Shinto rites and shrines.Charm · Protection · Speaking with spirits and the dead Living

🇮🇳 India and 1 moreVarahiवाराही (Vārāhī) A Hindu mother goddess with a sow face, worshipped in Tantric rites for protection and powerBeing · Protection · Power and authority Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Serer religion: Unknown author, Public domain, source
Haitian Vodou: Sam Fentress, CC BY-SA 2.0, source
Libation: Arkady Zarubin ( Аркадий Зарубин ), CC BY-SA 3.0, source
Incense: nakimusi, CC BY 2.0, source
Kavu: Ashwin.appus, CC BY-SA 4.0, source
Navagraha: Kiran891, CC BY-SA 4.0, source
Ofuda: 教派研究 (Sectarian research), CC BY-SA 3.0, source
Shinto shrine: No machine-readable author provided. Fg2 assumed (based on copyright c, Public domain, source
Sarnaism: বুদ্ধি, CC BY-SA 4.0, source
Ancestor worship: Lyn Gateley, CC BY 2.0, source
Lwa: Hector Hyppolite, Public domain, source
Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
Ogun: Chado07, CC BY-SA 4.0, source
Obatala: Isha, CC BY 3.0, source
Elegua: Sailko, CC BY 3.0, source
Manbo: Aliceba, CC BY-SA 4.0, source
Diya: Suyash Dwivedi, CC BY-SA 4.0, source
Eshu: Sailko, CC BY 3.0, source
Oungan: Anthony Karen, CC BY 4.0, source
Miko: Chris Gladis, Flickr user MShades, CC BY 2.0, source
Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
Kagura: Elstner Hilton, Public domain, source
Ancestor veneration in China: Three huntings, CC BY-SA 4.0, source
Marabout: Jan Broekhuijse, CC BY-SA 3.0, source
Kamakhya Temple: JyotiPN, CC BY-SA 4.0, source
Bhairava: Saankav, CC BY-SA 4.0, source
Vodun art: Fraipont, Gustave (1849-1923), Public domain, source
Vahana: Unknown Nepali, Public domain, source
Fravashi: Hooman Mallahzadeh, CC BY-SA 4.0, source
Reliquary: Attributed to Jean de Toul, also written Jehan de Touyl in one source, CC0, source
Homa: Vyacheslav Argenberg, CC BY 4.0, source
St John's Eve: Jules Breton, Public domain, source
Magic circle: John William Waterhouse, Public domain, source
Relic: MathieuGuy, CC BY-SA 3.0, source
Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
Santo Daime: Tonelada, CC BY-SA 3.0, source
Dianic Wicca: Jean-Baptiste Tuby I (Italy, active France, Paris and Versailles, 1635, Public domain, source
Kautuka: Aditya.Asopa, CC BY-SA 4.0, source
Spiritual Baptist: N Chadwick, CC BY-SA 2.0, source
Hoshi Matsuri: Anonymous ( Japan ) Unknown author, CC0, source
Suzu: Unknown author, CC0, source
Yantra: Photo by Daniel Conrad (Chromacon), artwork by Daniel Conrad under dir, Public domain, source
Santería: Jorge Royan, CC BY-SA 3.0, source