Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇮🇳 India and 5 moreAstrology
A divinatory practice that reads human fate through the positions of celestial bodies.Belief · Seeing and foretelling · Luck and prosperity Living
🇨🇺 Cuba and 4 moreSanteríaRegla de Ocha
An Afro-Cuban religion blending Yoruba spirits with Catholic saintsTradition · Protection · Healing Living
🇮🇳 India and 1 moreNakshatraनक्षत्रम् (Nakṣatram)
A system of lunar mansions used in Hindu and Buddhist astrology to map the sky.Tradition · Seeing and foretelling · Luck and prosperity Living
🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی
The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living
🇸🇪 Sweden and 3 moreRunic magic
The use of ancient Germanic letters for spells, divination, and protectionTradition · Protection · Seeing and foretelling Living
🇬🇹 Guatemala and 1 moreMaya calendar
A system of timekeeping used by ancient and modern Maya communities to track days, years, and historical cycles.Tradition · Seeing and foretelling · Luck and prosperity Living
🇳🇿 New ZealandTohunga
A Māori expert practitioner of sacred or secular arts, from priests to carvers.Tradition · Healing · Seeing and foretelling Living
🇺🇸 United States and 4 moreFortune-telling
A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living
🇮🇱 Israel and 3 moreCleromancy
A divination method that uses random chance to reveal divine willOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreCowrie
A sea snail shell used as currency, divination tool, and charm across many culturesSubstance · Seeing and foretelling · Luck and prosperity Living
🇬🇧 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living
🇮🇳 IndiaHindu astrologyज्योतिष (Jyotiṣa)
A traditional Hindu system of astrology and timekeeping rooted in the VedasTradition · Seeing and foretelling · Luck and prosperity Living
🇺🇸 United States and 1 moreGroundhog DayGrund'sau dåk
A North American custom using a burrowing rodent to forecast the end of winterTradition · Seeing and foretelling · Luck and prosperity Living
🇮🇩 Indonesia and 2 moreDukun
A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living
🇯🇵 JapanOmikujiおみくじ
Paper fortunes drawn at Japanese shrines and temples to reveal luck and life adviceOracle · Seeing and foretelling · Luck and prosperity Living
🇨🇳 China and 1 moreBagua八卦
A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living
🇨🇳 China and 5 moreKau chim求籤
A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living
🇬🇷 Greece and 5 moreSpodomancy
Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living
🇬🇷 Greece and 2 moreAstragalomancy
Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇳🇬 Nigeria and 2 moreOpon IfáỌpọ́n Ifá
A carved wooden tray used by Yoruba diviners to read signs and consult spirits.Charm · Seeing and foretelling · Speaking with spirits and the dead Living
🇺🇸 United StatesBloody Mary
A mirror ritual to summon a spirit that reveals the future or brings harmBelief · Seeing and foretelling · Cursing and harm Living
🇷🇺 RussiaCarromancy
A divination method that reads the future from molten wax or candle flamesOracle · Seeing and foretelling Living
🇨🇳 China and 1 moreJiaobei筊杯 (jiǎobēi)
Wooden crescent blocks thrown in pairs to ask temple deities yes or no questionsOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇪🇬 Egypt and 5 moreAfrican divination
Methods used across the continent to understand present realities and predict future events.Oracle · Seeing and foretelling · Healing Living
🇬🇷 Greece and 1 moreOomancy
Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија
A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living
🇺🇸 United States and 5 moreVanishing hitchhiker
An urban legend where a motorist picks up a passenger who vanishes, often leaving behind proof of their death.Belief · Seeing and foretelling · Wonder and entertainment Living
🇨🇳 ChinaFlying Star Feng Shui
A Chinese feng shui school that charts a building's nine squares for good and bad qiTradition · Seeing and foretelling · Luck and prosperity Living
🇮🇳 IndiaSuperstition in India
Common beliefs and rituals across India that influence daily life and major eventsBelief · Protection · Luck and prosperity Living
🇮🇳 IndiaShamanism in Ayyavazhi
A divination practice within the Hindu denomination of Ayyavazhi in South India.Rite · Seeing and foretelling · Speaking with spirits and the dead Living
🇨🇦 CanadaMistapewmistâpêw (ᒥᐢᑖᐤ)
A spirit-being of the Cree peoples, known as the Great Man or Bigfoot.Being · Protection · Healing Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Dukun: Unknown author, CC BY-SA 3.0, source
- Ognyena Maria: Unknown author, Public domain, source
- Mistapew: Alarichall, CC0, source
- Astrology: Wilfredor, CC0, source
- Oomancy: Rollcloud, CC BY 3.0, source
- Omikuji: C121749n, Public domain, source
- Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
- Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
- Carromancy: Peter Becker, CC BY 2.0, source
- Spodomancy: Tim1965, CC BY-SA 3.0, source
- Jiaobei: Jnzl's Public Domain Photos, CC BY 2.0, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Opon Ifá: Unknown author, CC BY 3.0, source
- Nakshatra: Kishorekumar 62, CC BY-SA 3.0, source
- Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
- Maya calendar: MBisanz, CC BY-SA 3.0, source
- Shamanism in Ayyavazhi: Vaikunda Raja, CC BY-SA 3.0, source
- Ashtar: Evedawn99, Public domain, source
- Tohunga: Gottfried Lindauer, Public domain, source
- Superstition in India: Ji-Elle, CC BY-SA 4.0, source
- African divination: Unknown author, CC BY 4.0, source
- Fortune-telling: Taras Shevchenko, Public domain, source
- Cleromancy: Julius Schnorr von Carolsfeld, Public domain, source
- Cowrie: NOAA (Photo Collection of Dr. James P. McVey, NOAA Sea Grant Program), Public domain, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- Hindu astrology: Unknown author, CC BY 4.0, source
- Groundhog Day: Anthony Quintano, CC BY 2.0, source
- Flying Star Feng Shui: Unknown author, Public domain, source
- Santería: Jorge Royan, CC BY-SA 3.0, source