Luck and prosperity
Charms for fortune, success, a good harvest and a safe journey.
Luck magic aims at fortune, success, wealth and a safe passage. People keep lucky charms, perform money rites, pour offerings to a god of wealth, and avoid unlucky days. Examples include the Chinese lucky cat and the red packet, the Japanese daruma doll, the Indian worship of Lakshmi at Diwali, the European four-leaf clover and horseshoe, and the Hoodoo mojo bag. This page looks at what luck means and who profits from it.
Ideas of luck
Cultures differ on what luck is. In China, fortune is tied to fate, timing and the placement of objects, giving rise to feng shui and the choice of lucky numbers. In West Africa, success is linked to a person's destiny and the help of the orisha or ancestors. In Europe, luck came to be seen as chance, with charms to tilt it. Many societies see wealth as shared and fear that good fortune attracts envy. Merchants, farmers, gamblers and students are the usual customers, and the amounts asked of them range from a coin to a lifetime of savings.
Customs
Customs are domestic and mostly small. Merchants in Taiwan and China burn paper offerings and put out fruit at the start of the month. Fishers and sailors keep charms and avoid certain words. Gamblers, students and athletes have habits they will not break. Many rites involve giving something away, since reciprocity is thought to keep fortune moving. Lucky days are often chosen by calendar or astrologer, so that a shop opens, a wedding is held or a journey begins on a favourable date.
Schemes and scams
Luck is easy to sell. Lottery charms, gemstone bracelets and sellers who promise riches for a fee make money from hope. Fraud involving fake spiritualists who say a client's money is cursed and must be handed over is documented in many countries. Playing games of chance with charms may feel harmless, but anyone struggling with gambling should seek real help. Some wealth rites are public and religious, as with Diwali lamps for Lakshmi and the Lunar New Year offerings to the god of wealth, and some are private and quiet.
Scholars and sceptics
Psychologists have found that carrying a lucky charm can raise confidence and performance in some tasks, without changing the odds of chance. Economists study the role of luck in success. Religious authorities differ: some see lucky objects as idolatry, others as harmless custom, and prosperity churches around the world teach a faith-based version of the same hope. Those who struggle with debt or gambling harm should look for practical advice, since a charm does not change the odds or pay the bills.
Luck and prosperity on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇮🇳 India and 1 moreNakshatraनक्षत्रम् (Nakṣatram)
A system of lunar mansions used in Hindu and Buddhist astrology to map the sky.Tradition · Seeing and foretelling · Luck and prosperity Living
🇬🇷 Greece and 1 moreHydromancy
Divination using water to reveal the future or judge legitimacy.Oracle · Seeing and foretelling · Luck and prosperity Historical
🇨🇳 China and 3 moreTasseography
A divination method that reads fortunes in the sediment of tea or coffee cupsOracle · Seeing and foretelling · Luck and prosperity Living
🇮🇸 IcelandNábrók
A pair of pants made from human skin, said to generate endless wealth in Icelandic folklore.Charm · Luck and prosperity Legendary
🇯🇵 Japan and 1 moreAinu religion
The animist spiritual beliefs and ritual practices of the Ainu people of Japan and RussiaTradition · Protection · Speaking with spirits and the dead Living
🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია
The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical
🇮🇳 India and 5 moreSnake charming
A street performance using a gourd flute to make snakes swayIllusion · Wonder and entertainment · Luck and prosperity Fading
🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی
The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living
🇺🇸 United States and 1 moreOjibwe religion
The traditional spiritual practices of the Ojibwe people of North AmericaTradition · Healing · Luck and prosperity Living
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇦🇷 Argentina and 5 moreGauchito Gil
A folk saint from Argentina who protects the poor and outcastsBeing · Protection · Healing Living
🇲🇽 Mexico and 3 moreFolk saint
Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief · Protection · Healing Living
🇪🇬 EgyptSham Ennessimشم النسيم
An Egyptian spring holiday marked by picnics, colored eggs, and salted fishTradition · Luck and prosperity · Wonder and entertainment Living
🇬🇹 Guatemala and 3 moreMaya religion
The living spiritual practices of the Maya peoples, shaped by centuries of contact with Catholicism.Tradition · Protection · Healing Living
🇬🇹 Guatemala and 1 moreTzolkʼinAj Ilabal Qʼij
A 260-day cycle used by the Maya for divination and ritual timingTradition · Seeing and foretelling · Luck and prosperity Living
🇲🇽 MexicoAztec religion
The polytheistic and monistic belief system of the Aztec Empire in central MexicoTradition · Protection · Luck and prosperity Historical
🇳🇬 NigeriaOsun-Osogbo Sacred GroveOsun-Osogbo
A sacred forest in Nigeria dedicated to the river goddess Osun, celebrated with an annual festival.Tradition · Speaking with spirits and the dead · Protection Living
🇬🇭 Ghana and 1 moreAkan religionAkom
Traditional beliefs of the Akan people, centered on a distant creator and nature spirits.Tradition · Protection · Healing Living
🇺🇦 Ukraine and 1 moreUkrainian folklore
The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇳🇬 Nigeria and 3 moreOshunỌ̀ṣun
A Yoruba water spirit linked to love, wealth, and the Osun River in Nigeria.Being · Love and attraction · Luck and prosperity Living
🇨🇿 Czech RepublicCzech folklore
The folk traditions of the Czech people, from seasonal rites to music and craft.Tradition · Protection · Luck and prosperity Living
🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता
A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living
🇬🇧 United Kingdom and 2 moreSoul cake
A spiced cake given to soulers during Allhallowtide to remember the dead.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇪 Ireland and 5 moreTrick-or-treating
A Halloween custom where costumed visitors ask for treats from homesTradition · Luck and prosperity · Wonder and entertainment Living
🇮🇪 Ireland and 1 moreBrigid's crossCros Bhríde
A woven straw charm hung for protection, named after Ireland's patron saintCharm · Protection · Luck and prosperity Living
🇻🇺 VanuatuJohn Frum
A Melanesian cargo cult figure on Tanna Island who promises wealth and the return of American supplies.Figure · Luck and prosperity · Power and authority Living
🇬🇧 United Kingdom and 3 moreHobby horse
A costumed character made from wood or cloth used in seasonal folk customs and processions.Illusion · Luck and prosperity · Wonder and entertainment Living
🇬🇧 United Kingdom and 4 moreMummers' play
A folk drama featuring a fight and a resurrection, performed by amateur troupes in the British Isles.Rite · Luck and prosperity · Speaking with spirits and the dead Revived
🇲🇳 Mongolia and 2 moreWind Horseརླུང་རྟ་
An East and Central Asian symbol of the soul, luck, and vital energyBeing · Luck and prosperity · Protection Living
🇧🇬 Bulgaria and 5 moreKukeriкукери
A costumed ritual in Bulgaria to chase away evil spirits and welcome springRite · Protection · Cursing and harm Living
🇮🇹 ItalyBefana
An Italian witch-like figure who delivers gifts on Epiphany EveFigure · Luck and prosperity · Wonder and entertainment Living
🇮🇸 Iceland and 2 moreYulejól
A Germanic midwinter festival merged with Christmas and revived by modern pagansTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇧🇷 BrazilMacumba
A term for Afro-Brazilian spiritual practices, often carrying negative connotations of sorceryBelief · Healing · Luck and prosperity Historical
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị
The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living
🇬🇧 United KingdomWassail
A hot spiced drink and the twelfth-night customs of singing to trees or visiting homes for giftsTradition · Luck and prosperity · Protection Living
🇲🇲 Myanmar and 2 moreBurmese zodiacဇာတာ ရာသီခွင်
A traditional Burmese system of astronomy and astrology with lunar mansions and weekday signs.Tradition · Seeing and foretelling · Luck and prosperity Living
🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa)
An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living
🇬🇧 United Kingdom and 3 moreJack
A trickster hero from English folklore who outwits giants and oppressorsFigure · Cursing and harm · Luck and prosperity Living
🇬🇧 United KingdomTylwyth Teg
Welsh mythological beings linked to the fairy folk of neighboring traditionsBeing · Luck and prosperity · Cursing and harm Legendary
🇳🇴 NorwaySami religion
The animist and polytheistic beliefs of the Sámi people across northern ScandinaviaTradition · Protection · Luck and prosperity Historical
🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl
The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living
🇨🇳 China and 5 moreFeng shui風水
A Chinese geomantic practice for aligning structures with cosmic energyTradition · Protection · Luck and prosperity Living
🇩🇪 GermanyPied Piper of Hamelinder Rattenfänger von Hameln
A medieval legend about a piper who leads children away from the town of HamelinFigure · Cursing and harm · Luck and prosperity Legendary
🇰🇷 South KoreaJesa제사
A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living
🇯🇵 JapanOmamori (sample)お守り
A small shrine charm in a brocade pouch.Charm · Protection · Luck and prosperity Living
🇹🇷 TurkeyHamsa (sample)Khamsa
An open hand with an eye, hung on doors.Charm · Protection · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Maya mythology: Unknown author, Public domain, source
- Nakshatra: Kishorekumar 62, CC BY-SA 3.0, source
- Hydromancy: Roger McLassus, CC BY-SA 3.0, source
- Tasseography: User:MochaSwirl, Public domain, source
- Ainu religion: Unknown author, Public domain, source
- Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
- Snake charming: Paris75000, Public domain, source
- Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
- Ojibwe religion: Ryan Hodnett, CC BY-SA 4.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Gauchito Gil: Sergio Serrano, CC BY-SA 2.0, source
- Sham Ennessim: Ikonact, CC BY-SA 3.0, source
- Tzolkʼin: Lacambalam, CC BY-SA 4.0, source
- Aztec religion: Unknown author, Public domain, source
- Osun-Osogbo Sacred Grove: Cheeka 2.0, CC BY-SA 4.0, source
- Ukrainian folklore: U.S. Army Europe Images, CC BY 2.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Czech folklore: Biser Todorov, CC BY-SA 4.0, source
- Santoshi Mata: Nishu0246, CC BY-SA 4.0, source
- Soul cake: Samantha, CC BY 2.0, source
- Trick-or-treating: Toyah Anette B, Public domain, source
- Imbolc: Culnacreann, CC BY 3.0, source
- John Frum: Tim Ross, CC BY 3.0, source
- Hobby horse: Timkevan at English Wikipedia, Public domain, source
- Mummers' play: Aladjov, CC BY 3.0, source
- Wind Horse: Clemensmarabu, CC BY-SA 3.0, source
- Kukeri: Nenko Lazarov, CC BY 2.5, source
- Befana: El Ágora, Public domain, source
- Yule: Robert Chambers, Public domain, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Odinani: Northcote Whitridge Thomas, Public domain, source
- Wassail: Joss Smithson, CC BY-SA 2.0, source
- Burmese zodiac: Photo Dharma, CC BY 2.0, source
- Ganesha: anonymous, Public domain, source
- Jack: Internet Archive Book Images, No restrictions, source
- Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
- Feng shui: Unknown author, Public domain, source
- Pied Piper of Hamelin: Edmund Evans, Public domain, source
- Jesa: by Joseph Steinberg (Baltimoron in Korea) at Flickr, CC BY-SA 2.0, source
- Sami religion: Zouavman Le Zouave, CC BY-SA 3.0, source
- Oshun: Wikipedia Loves Art participant " Department_of_Trife ", CC BY-SA 2.5, source
- Nábrók: Bernard McManus, CC BY 2.0, source