Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇬🇧 United Kingdom and 3 moreJet A black gemstone carved into amulets and mourning jewellery for centuriesCharm · Protection · Luck and prosperity Historical

🇩🇪 Germany and 1 moreWill-o'-the-wisp A ghostly light in folklore that guides or misleads travellers over marshes and bogs.Belief · Cursing and harm · Luck and prosperity Historical

🇯🇵 JapanKitsunebi狐火 Atmospheric ghost lights in Japanese folklore, often linked to foxes and natural phenomena.Belief · Wonder and entertainment · Luck and prosperity Historical

🇺🇸 United States and 2 moreRabbit's foot A charm carried for luck, often linked to graveyards and strict folk rulesCharm · Luck and prosperity Historical

🇯🇵 JapanYōkai妖怪 A vast class of supernatural spirits and entities in Japanese folkloreBeing · Cursing and harm · Luck and prosperity Historical

🇮🇹 Italy and 3 moreSaturnalia An ancient Roman winter festival of role reversal and feasting in honor of SaturnTradition · Luck and prosperity · Wonder and entertainment Historical

🇬🇧 United Kingdom and 2 moreAdder stone A naturally perforated stone used as a protective talisman in European folkloreCharm · Protection · Luck and prosperity Historical

🇪🇬 Egypt and 5 moreTalisman An object believed to channel specific forces for protection, healing, or influence.Charm · Protection · Healing Historical 🇬🇧 United KingdomGhillie DhuGille Dubh A solitary Scottish fairy known for protecting forests and guiding lost childrenBeing · Protection · Luck and prosperity Historical

🇮🇹 ItalyWitches of Benevento A medieval Italian legend of witches gathering under a walnut treeBelief · Cursing and harm · Luck and prosperity Historical

🇩🇪 GermanyAlp A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical

🇬🇷 Greece and 2 moreNumerology The belief that numbers hold hidden meanings and influence human events.Belief · Seeing and foretelling · Luck and prosperity Historical

🇷🇺 Russia and 2 moreCaul A birth membrane kept as a talisman for luck and protection from drowningCharm · Protection · Luck and prosperity Historical 🇬🇧 United KingdomBlack Shuck A ghostly black dog from East Anglia folklore, often seen as a death omen or a terrifying apparition.Belief · Cursing and harm · Luck and prosperity Historical 🇬🇧 United Kingdom and 1 moreKnocker A mine spirit of Cornwall and Devon that warns of danger and plays tricks on workersBeing · Protection · Luck and prosperity Historical 🇨🇳 ChinaGu蛊 A venom-based poison and black magic practice from south ChinaSubstance · Cursing and harm · Luck and prosperity Historical

🇬🇧 United Kingdom and 5 moreConcealed shoes Shoes hidden in building structures as folk charms for protection and fertilityCharm · Protection · Speaking with spirits and the dead Historical

🇬🇷 Greece and 1 moreHydromancy Divination using water to reveal the future or judge legitimacy.Oracle · Seeing and foretelling · Luck and prosperity Historical

🇫🇮 Finland and 1 moreSampo A magical mill or world pillar in Finnish and Estonian mythology that produces wealth.Figure · Luck and prosperity · Power and authority Historical

🇬🇷 Greece and 4 moreKallikantzarosκαλικάντζαρος A malevolent goblin that dwells underground and surfaces during the twelve days of Christmas.Being · Cursing and harm · Luck and prosperity Historical

🇮🇹 Italy and 2 moreBulla A round Roman amulet given to freeborn boys as a mark of status and protectionCharm · Protection · Luck and prosperity Historical

🇷🇸 Serbia and 5 moreZduhaćздухаћ A South Slavic belief in men who fight storms and hail to protect their cropsBeing · Protection · Cursing and harm Historical

🇯🇵 JapanCurse of the Colonelカーネルサンダースの呪い A Japanese sports superstition blaming a baseball team's losses on an offended fast-food mascot.Belief · Luck and prosperity Historical

🇺🇸 United StatesCurse of the Bambino A sports superstition linking a long championship drought to a player saleBelief · Luck and prosperity Historical 🇨🇳 ChinaChronomancy A divination method to find lucky days and the best times for action.Oracle · Luck and prosperity Historical

🇪🇬 Egypt and 2 moreLecanomancy Divination using a dish or bowl of water to read the futureOracle · Seeing and foretelling · Luck and prosperity Historical

🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical

🇨🇳 China and 2 moreChinese burial money瘞錢 (yì qián) Imitations of currency placed in Chinese graves to serve the deceased in the afterlife.Charm · Protection · Luck and prosperity Historical

🇰🇷 South Korea and 3 moreKorean numismatic charm열쇠패 Coin-shaped objects used as protective and decorative charms in Korean cultureCharm · Protection · Luck and prosperity Historical

🇨🇳 China and 1 moreLock charms家锁 / 锁片 (jiā suǒ / suǒ piàn) A Chinese metal pendant shaped like a lock to protect children from harm and death.Charm · Protection · Luck and prosperity Historical

🇮🇳 India and 3 moreAstrology A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical

🇮🇷 Iran and 5 moreHippomancy Divination through the movements, sounds, and tracks of horsesOracle · Seeing and foretelling · Luck and prosperity Historical

🇨🇳 China and 3 moreMarriage coin charm夫婦和合花錢 Coin-shaped amulets from East Asia that celebrate marriage, fertility, and conjugal harmonyCharm · Protection · Luck and prosperity Historical

🇨🇳 China and 1 moreVault protector coin鎮庫錢 (zhèn kù qián) Large Chinese numismatic charms cast to guard mint treasuries and attract wealth.Charm · Protection · Luck and prosperity Historical

🇨🇳 China and 1 moreConfucian coin charms Amulets bearing Confucian moral teachings and historical storiesCharm · Protection · Luck and prosperity Historical 🇬🇧 United KingdomFumsup A small figurine charm believed to bring good luck, popular in the late 19th and early 20th centuries.Charm · Luck and prosperity Historical

🇮🇷 Iran and 1 moreDerafsh Kavianiدرفش کاویانی A legendary royal standard of pre-Islamic Iran, later adopted as a symbol of national identity.Charm · Power and authority · Luck and prosperity Historical

🇷🇺 Russia and 3 moreChortчёрт A Slavic demon spirit with horns and hooves, known in folklore as a trickster or minor evil force.Being · Cursing and harm · Luck and prosperity Historical

🇸🇮 Slovenia and 5 moreVesnaВесна A Slavic personification of spring and youth, known in myth and languageFigure · Luck and prosperity Historical

🇷🇴 Romania and 2 moreStrixστρίξ A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being · Cursing and harm · Luck and prosperity Historical

🇮🇱 Israel and 1 moreTeraphimתרפים Ancient Hebrew household figures linked to ancestry, property rights and divinationBeing · Seeing and foretelling · Luck and prosperity Historical 🇷🇺 Russia and 4 moreFiery serpentsогненный змей A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical

🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical

🇫🇷 FranceMargot the fairy Earthly fairies of Brittany known for dancing, building monuments, and testing human guests.Being · Luck and prosperity · Cursing and harm Historical

🇯🇵 Japan and 1 moreChain letterFukou no Tegami A message that demands copying and forwarding to avoid bad luck or gain fortuneBelief · Luck and prosperity · Cursing and harm Historical 🇳🇴 NorwayTycho Brahe daysTycho Brahes-dage Scandinavian folklore dates believed to be unlucky for magic and businessBelief · Luck and prosperity Historical

🇪🇬 EgyptEgyptian days Medieval calendar days believed to bring bad luck for new ventures and medical proceduresBelief · Luck and prosperity Historical 🇺🇸 United StatesStamping A childhood gesture believed to capture luck from specific animals or objectsBelief · Luck and prosperity Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Sampo: Väinö Blomstedt, Public domain, source
Vault protector coin: 风之清扬, CC BY-SA 3.0, source
Kallikantzaros: Katolophyromai, CC BY-SA 4.0, source
Zduhać: Bidgee, CC BY-SA 3.0, source
Numerology: Pietro Bongo, Public domain, source
Xana: John William Waterhouse, Public domain, source
Curse of the Colonel: Ogiyoshisan, CC BY-SA 3.0, source
Bulla: Anonymous ( Category:Etruscans ) Unknown author, Public domain, source
Alp: Henry Fuseli, Public domain, source
Astrology: Wilfredor, CC0, source
Amniomancy: JC Brand, CC BY-SA 4.0, source
Changeling: Henry Fuseli, Public domain, source
Curse of the Bambino: National Photo Company, Public domain, source
Chinese burial money: Gary Todd, CC0, source
Lecanomancy: Author Robert Burns Translator Alexander Smith Illustrator C. A. Vande, Public domain, source
Hydromancy: Roger McLassus, CC BY-SA 3.0, source
Kitsunebi: Abasaa, Public domain, source
Rabbit's foot: Sobebunny, CC BY-SA 3.0, source
Yōkai: Kyosai Kawanabe (河鍋暁斎), Public domain, source
Saturnalia: Themadchopper, Antoine-François Callet, CC0, source
Adder stone: Ansgar Koreng, CC BY-SA 3.0 de, source
Hippomancy: Wer?Du?!, CC BY-SA 3.0, source
Confucian coin charms: Jean-Michel Moullec, CC BY 2.0, source
Marriage coin charm: Scott Semans, CC BY 3.0, source
Vietnamese numismatic charms: Jean-Michel Moullec, CC BY 2.0, source
Derafsh Kaviani: CNG Coins, CC BY-SA 3.0, source
Vesna: Viktor Vasnetsov, Public domain, source
Strix: Prosthetic Head, CC BY-SA 4.0, source
Jet: Thmsfrst, Public domain, source
Concealed shoes: Edmund Patrick, CC BY-SA 3.0, source
Chain letter: Alpha, CC BY-SA 2.0, source
Egyptian days: Unknown Unknown (Paris scriptorium), Public domain, source
Will-o'-the-wisp: Hermann Hendrich, Public domain, source
Korean numismatic charm: Unknown author(s)., Public domain, source
Chort: Unknown author, Public domain, source
Lock charms: Scott Semans World Coins (CoinCoin.com)., CC BY 3.0, source
Teraphim: Athanasius Kircher, Public domain, source
Talisman: Sasha India, CC BY 2.0, source
Witches of Benevento: Guglielmo della Porta, CC0, source