Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇬🇧 United Kingdom and 4 moreCunning folk European practitioners of folk medicine and helpful magic from the Middle Ages to the twentieth centuryTradition · Protection · Healing Historical 🇯🇵 JapanKitsunetsuki狐憑き A Japanese folk belief in which a fox spirit enters and controls a human host.Belief · Cursing and harm · Speaking with spirits and the dead Historical

🇯🇵 JapanInugami犬神 A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical

🇮🇶 Iraq and 5 moreLove magic Rituals and spells used to attract, preserve, or end romantic relationships across many cultures.Tradition · Love and attraction · Cursing and harm Historical

🇺🇸 United StatesFolk healer An unlicensed community member who provides healing care using local plants and traditional knowledge.Tradition · Healing · Protection Historical

🇮🇳 India and 2 moreTrial by ordeal An ancient judicial test where a dangerous physical trial determined guilt or innocenceRite · Cursing and harm Historical

🇩🇪 Germany and 4 moreNeed-fireNotfeuer A ritual fire lit by friction to protect livestock and people from disease and witchcraftRite · Protection · Cleansing and purification Historical

🇬🇷 Greece and 5 moreNecromancy A form of divination that seeks to speak with the dead for hidden knowledge.Tradition · Seeing and foretelling · Power and authority Historical

🇮🇶 Iraq and 1 morePazuzu𒀭𒅆𒊒𒍪𒍪 (pà.zu.zu) A Mesopotamian wind demon and protective amulet against child-harming spiritsBeing · Protection · Cursing and harm Historical 🇬🇧 United KingdomTaghairm A Scottish Gaelic divination rite using sensory deprivation and animal skins to summon spirits.Rite · Seeing and foretelling Historical

🇪🇬 Egypt and 1 moreAncient Egyptian religion Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical

🇺🇸 United States and 7 moreSatanic panic A moral panic over unsubstantiated claims of Satanic cults abusing children in the late twentieth centuryBelief · Cursing and harm Historical 🇺🇸 United StatesThe Long Lost FriendDer lange verborgene Freund A Pennsylvania German grimoire of folk remedies and magical charms published in 1820.Text · Healing · Protection Historical 🇬🇧 United KingdomWitch bottle (sample) A stoppered bottle set out against curses.Charm · Protection · Cursing and harm Historical 🇳🇴 NorwayCyprianus A Scandinavian folk magic grimoire and the tradition of spells it containsText · Healing · Seeing and foretelling Historical

🇮🇷 Iran and 5 moreHippomancy Divination through the movements, sounds, and tracks of horsesOracle · Seeing and foretelling · Luck and prosperity Historical

🇮🇹 Italy and 2 moreHaruspicy Reading animal entrails to discern divine will and omensRite · Seeing and foretelling · Speaking with spirits and the dead Historical

🇬🇷 GreeceWitchcraft in ancient Greece and Rome Ancient beliefs and practices of magic, curses, and love charms in the Mediterranean worldTradition · Cursing and harm · Love and attraction Historical

🇵🇱 Poland and 3 moreStrzyga A female demon in Polish folklore, linked to owls and vampiric traitsBeing · Cursing and harm · Protection Historical 🇳🇴 NorwayTycho Brahe daysTycho Brahes-dage Scandinavian folklore dates believed to be unlucky for magic and businessBelief · Luck and prosperity Historical

🇫🇷 France and 4 moreEctoplasm A substance said to be excreted by mediums during séances, later exposed as common household materials.Substance · Speaking with spirits and the dead Historical

🇫🇮 Finland and 2 moreTietäjä A traditional Finnic healer and sage whose power came from memorised spells and deep knowledge.Figure · Healing · Protection Historical 🇨🇳 ChinaChinese sorcery scares A series of moral panics in Imperial China driven by fears of magical harm and hair cuttingBelief · Cursing and harm · Power and authority Historical

🇮🇹 ItalyŚuri𐌑𐌖𐌛𐉩 (Etruscan) An ancient Etruscan deity of volcanic fire, the underworld, and healingBeing · Protection · Healing Historical 🇫🇷 FranceTempestarii Medieval figures accused of controlling storms and the beliefs surrounding them.Belief · Cursing and harm · Protection Historical 🇫🇮 Finland and 1 moreFrog coffin A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical 🇺🇬 UgandaKilling of disabled children in Uganda The ritual murder of disabled children in parts of Uganda for body parts and perceived benefitsRite · Cursing and harm · Power and authority Historical

🇺🇸 United StatesNew England vampire panic A folk response to tuberculosis involving the exhumation and burning of organsBelief · Protection · Healing Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
Śuri: Marie-Lan Nguyen, Public domain, source
Folk healer: calliopejen, CC BY-SA 2.0, source
Trial by ordeal: James Sibree, Public domain, source
Mediumship: Harvey Metcalfe, Public domain, source
Need-fire: Unknown author, Public domain, source
Necromancy: Unknown author, CC BY 4.0, source
Haruspicy: Lokilech, CC BY-SA 3.0, source
Hippomancy: Wer?Du?!, CC BY-SA 3.0, source
Strzyga: Filip Gutowski, CC BY-SA 4.0, source
Tietäjä: Robert Wilhelm Ekman, Public domain, source
Cunning folk: Midnightblueowl at English Wikipedia, CC BY-SA 3.0, source
Witchcraft in ancient Greece and Rome: Wilhelm Tischbein, Public domain, source
Satanic panic: Hartmann Schedel (1440-1514), Public domain, source
Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
Love magic: Kölner Meister [ 1 ] The artist is an unknown lower Rhenish artist. [, Public domain, source
Inugami: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
New England vampire panic: no credited author, Public domain, source