Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇮🇹 Italy and 2 moreHaruspex A diviner who read the will of gods by inspecting animal entrailsFigure · Seeing and foretelling · Speaking with spirits and the dead Historical

🇬🇧 United KingdomMother Shipton An English prophetess and herbalist from folklore, known for predictions printed long after her death.Figure · Seeing and foretelling · Healing Historical

🇬🇧 United KingdomAgnes Sampson A Scottish healer executed for witchcraft during the North Berwick trials.Figure Historical 🇮🇪 IrelandBodach A Gaelic trickster figure used to frighten children and warn of deathFigure · Cursing and harm · Seeing and foretelling Historical

🇮🇹 ItalyWitches of Benevento A medieval Italian legend of witches gathering under a walnut treeBelief · Cursing and harm · Luck and prosperity Historical

🇫🇮 Finland and 1 moreSampo A magical mill or world pillar in Finnish and Estonian mythology that produces wealth.Figure · Luck and prosperity · Power and authority Historical

🇳🇱 Netherlands and 3 morePig-faced women A European legend of a woman with the face of a pig, and the charms used to break her curseFigure · Change and initiation Historical

🇧🇷 BrazilThe Hairy LegPerna cabeluda A Brazilian urban legend of a detached leg that attacks people at nightFigure · Cursing and harm · Wonder and entertainment Historical

🇸🇮 Slovenia and 5 moreVesnaВесна A Slavic personification of spring and youth, known in myth and languageFigure · Luck and prosperity Historical

🇮🇪 Ireland and 4 moreFairy Queen A female ruler of fairies found in folklore, literature, and witchcraft trials across Europe.Figure · Power and authority Historical

🇯🇵 JapanAosaginohi青鷺火 A Japanese will-o'-the-wisp attributed to the glowing flight of herons at nightBelief · Wonder and entertainment Historical

🇷🇺 RussiaTriple-headed eagle A heraldic and mythological bird with three heads, appearing in Russian symbolism and European manuscripts.Being · Power and authority Historical 🇮🇹 Italy and 1 moreCola Pesce An Italian merman legend about a boy cursed by his mother to live in the seaFigure · Cursing and harm · Seeing and foretelling Historical

🇮🇹 ItalyScrofa semilanuta A legendary sow seen in a dream that became the ancient emblem of Milan.Figure · Wonder and entertainment · Seeing and foretelling Historical

🇫🇮 Finland and 2 moreTietäjä A traditional Finnic healer and sage whose power came from memorised spells and deep knowledge.Figure · Healing · Protection Historical

🇬🇧 United KingdomMadgy Figgy's Chair A granite rock in Cornwall linked to a legendary witch and her storm conjuringFigure · Cursing and harm · Luck and prosperity Historical 🇷🇸 Serbia and 3 moreBožićБожић A Slavic figure linked to the new year and spring, whose name now marks ChristmasFigure · Luck and prosperity · Wonder and entertainment Historical

🇮🇹 Italy and 1 moreGrim Reaper A hooded skeleton with a scythe, representing death in Western art and story.Figure · Cursing and harm Historical

🇹🇭 Thailand and 2 moreSang Thongสังข์ทอง A Southeast Asian folktale about a prince born in a shell who gains golden skin and magical powers.Figure · Luck and prosperity · Love and attraction Historical

🇮🇪 IrelandJack O'The Lantern An Irish folktale about a deceitful man condemned to wander with a carved lanternFigure · Wonder and entertainment Historical

🇮🇸 IcelandDjákninn á Myrká An Icelandic ghost story about a dead deacon who returns for his bride on Christmas EveFigure · Cursing and harm Historical

🇻🇳 VietnamNghêNghê (猊) A mythical guardian creature in Vietnamese architecture and art, blending lion and dog traitsFigure · Protection Historical 🇫🇷 FranceTempestarii Medieval figures accused of controlling storms and the beliefs surrounding them.Belief · Cursing and harm · Protection Historical 🇬🇧 United KingdomQueen of Elphame The elfin queen of Faerie from Lowland Scotland and Northern England folkloreFigure · Cursing and harm · Healing Historical

🇬🇧 United KingdomTam Lin A Scottish ballad about a fairy knight rescued by his mortal lover on Hallowe'enFigure · Love and attraction · Cursing and harm Historical 🇯🇵 JapanHashihime橋姫 A Japanese bridge spirit linked to jealousy and demonic transformation in folklore and Noh theatre.Being · Protection · Cursing and harm Historical

🇩🇿 AlgeriaTassili Mushroom Figure Neolithic cave art in Algeria interpreted by some as depicting psychedelic mushroom use.Belief · Speaking with spirits and the dead · Wonder and entertainment Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Sampo: Väinö Blomstedt, Public domain, source
Pig-faced women: DubhEire, CC0, source
Aosaginohi: Koikawa Harumachi ja:恋川春町 (1744-1789), Public domain, source
Nghê: Phương Huy, CC BY-SA 4.0, source
Sang Thong: Narisara Nuwattiwong, Public domain, source
Fairy: Henry Fuseli, Public domain, source
Haruspicy: Lokilech, CC BY-SA 3.0, source
Mother Shipton: Unknown author, Public domain, source
Agnes Sampson: Unknown author, Public domain, source
Vesna: Viktor Vasnetsov, Public domain, source
Scrofa semilanuta: M.casanova, CC BY-SA 4.0, source
Tassili Mushroom Figure: I redrawn the rock art written by ancient people., Public domain, source
Tietäjä: Robert Wilhelm Ekman, Public domain, source
Madgy Figgy's Chair: Jim Champion, CC BY-SA 3.0, source
Grim Reaper: Jaroslav A. Polák, CC BY 4.0, source
Jack O'The Lantern: Bodrugan, CC BY-SA 3.0, source
Djákninn á Myrká: Théodore Meyer-Heine / Jules Worms, Public domain, source
The Hairy Leg: Diógenes Montenegro, Public domain, source
Witches of Benevento: Guglielmo della Porta, CC0, source
Tam Lin: Richard Webb, CC BY-SA 2.0, source
Triple-headed eagle: Неизвестный автор. (фото обложки сборника: Александр Храмов), Public domain, source