News
MuseumsWealthy widow in England's biggest witch trial rememberedWitch-huntsHeading to Salem this October? 5 spots with true ghost storiesWitch-huntsScottish council votes to apologise to women persecuted as witches centuries agoStage magicHow Harry Houdini Became the Best Magician of All TimeCharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsFestivalsWho Is La Catrina? Meet the Iconic Skeleton of Mexico’s Day of the DeadWitch-huntsSpooky Day Trips in Connecticut: Witchy History for HalloweenCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial pastMuseumsWealthy widow in England's biggest witch trial rememberedWitch-huntsHeading to Salem this October? 5 spots with true ghost storiesWitch-huntsScottish council votes to apologise to women persecuted as witches centuries agoStage magicHow Harry Houdini Became the Best Magician of All TimeCharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsFestivalsWho Is La Catrina? Meet the Iconic Skeleton of Mexico’s Day of the DeadWitch-huntsSpooky Day Trips in Connecticut: Witchy History for HalloweenCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial past
EveryJaadu

Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
KindTraditionRiteCharmOracleSubstanceBeingFigureTextIllusionBelief
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
OccasionWeddings and betrothalFestivalsBirth and childhoodDeath and remembranceHarvest, farming and weatherNew yearInitiation and coming of ageIllness and misfortuneJourneys and voyagesEveryday use
StandingLivingRevivedFadingHistoricalLegendaryPerformed
OrderBest knownA to ZNewestLiving first
🇯🇵 JapanHyakumonogatari Kaidankai百物語怪談会 An Edo period Japanese parlour game where ghost stories extinguish candles one by oneRite · Cursing and harm · Wonder and entertainment Historical 🇯🇵 JapanGazu Hyakki Yagyō画図百鬼夜行 A 1776 Japanese woodblock book of yōkai illustrations by Toriyama SekienText · Wonder and entertainment Historical 🇯🇵 JapanKitsunetsuki狐憑き A Japanese folk belief in which a fox spirit enters and controls a human host.Belief · Cursing and harm · Speaking with spirits and the dead Historical 🇯🇵 JapanInugami犬神 A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical 🇯🇵 JapanTsukumogami付喪神 Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical 🇨🇳 ChinaGu蛊 A venom-based poison and black magic practice from south ChinaSubstance · Cursing and harm · Luck and prosperity Historical 🇯🇵 JapanKitsunebi狐火 Atmospheric ghost lights in Japanese folklore, often linked to foxes and natural phenomena.Belief · Wonder and entertainment · Luck and prosperity Historical 🇨🇳 China and 2 moreNaming taboo避諱 A cultural rule against speaking or writing the names of rulers and ancestors in East AsiaBelief · Protection Historical 🇯🇵 JapanYōkai妖怪 A vast class of supernatural spirits and entities in Japanese folkloreBeing · Cursing and harm · Luck and prosperity Historical 🇨🇳 China and 1 moreLuoshu Square洛書 An ancient Chinese three-by-three magic square linked to geomancy and numerologyTradition · Power and authority · Wonder and entertainment Historical 🇯🇵 JapanNoppera-bōのっぺらぼう A faceless spirit from Japanese folklore that mimics human appearanceBeing · Cursing and harm · Wonder and entertainment Historical 🇯🇵 JapanShikigami式神 A conjured spirit from Japanese Onmyōdō, often bound to paper or animal form.Being · Power and authority · Cursing and harm Historical 🇯🇵 JapanCurse of the Colonelカーネルサンダースの呪い A Japanese sports superstition blaming a baseball team's losses on an offended fast-food mascot.Belief · Luck and prosperity Historical 🇨🇳 ChinaPodomancy A divination method that reads the lines and shapes of the soles to reveal character and fateOracle · Seeing and foretelling Historical 🇯🇵 JapanAkisutozenekoあきすとぜねこ A Shōwa-era Japanese game that turns lovers' names into a predicted relationship outcomeBelief · Love and attraction Historical 🇨🇳 ChinaChronomancy A divination method to find lucky days and the best times for action.Oracle · Luck and prosperity Historical 🇰🇷 South Korea and 3 moreKorean numismatic charm열쇠패 Coin-shaped objects used as protective and decorative charms in Korean cultureCharm · Protection · Luck and prosperity Historical 🇨🇳 China and 1 moreLock charms家锁 / 锁片 (jiā suǒ / suǒ piàn) A Chinese metal pendant shaped like a lock to protect children from harm and death.Charm · Protection · Luck and prosperity Historical 🇨🇳 China and 2 moreChinese burial money瘞錢 (yì qián) Imitations of currency placed in Chinese graves to serve the deceased in the afterlife.Charm · Protection · Luck and prosperity Historical 🇨🇳 China and 1 moreVault protector coin鎮庫錢 (zhèn kù qián) Large Chinese numismatic charms cast to guard mint treasuries and attract wealth.Charm · Protection · Luck and prosperity Historical 🇯🇵 JapanTanukitsuki狸憑き (たぬきつき) A Japanese folk belief where a tanuki spirit possesses a human, causing illness and strange behavior.Belief · Cursing and harm Historical 🇨🇳 China and 1 moreConfucian coin charms Amulets bearing Confucian moral teachings and historical storiesCharm · Protection · Luck and prosperity Historical 🇨🇳 China and 3 moreMarriage coin charm夫婦和合花錢 Coin-shaped amulets from East Asia that celebrate marriage, fertility, and conjugal harmonyCharm · Protection · Luck and prosperity Historical 🇯🇵 JapanNurikabe塗り壁 A spirit that manifests as an invisible wall to block travelers at nightBeing · Cursing and harm Historical 🇯🇵 JapanAosaginohi青鷺火 A Japanese will-o'-the-wisp attributed to the glowing flight of herons at nightBelief · Wonder and entertainment Historical 🇯🇵 JapanUwanうわん A Japanese yōkai with an unknown identity and a loud voiceBeing Historical 🇰🇷 South KoreaKorean virgin ghost처녀귀신 (cheonyeo-gwisin) A spirit of an unmarried woman who died with resentment in Korean folklore.Being · Cursing and harm · Binding and oaths Historical 🇯🇵 JapanSakabashira逆柱 A reversed wooden pillar in Japanese folk belief, said to cause misfortune or ward off disasterBelief · Protection · Cursing and harm Historical 🇯🇵 JapanKamikiri髪切り A Japanese yōkai blamed for the sudden disappearance of human hairBeing · Cursing and harm Historical 🇨🇳 ChinaMien shiang面相 A Chinese practice of reading character and fate through facial featuresBelief · Seeing and foretelling · Healing Historical 🇯🇵 JapanAyakashi妖 Water spirits and ghost lights in Japanese folkloreBeing · Cursing and harm · Luck and prosperity Historical 🇨🇳 ChinaChinese sorcery scares A series of moral panics in Imperial China driven by fears of magical harm and hair cuttingBelief · Cursing and harm · Power and authority Historical 🇯🇵 JapanTōfu-kozō豆腐小僧 A Japanese yōkai depicted as a child carrying a tray of tofu, popular in Edo period literature.Being · Wonder and entertainment Historical 🇯🇵 JapanHashihime橋姫 A Japanese bridge spirit linked to jealousy and demonic transformation in folklore and Noh theatre.Being · Protection · Cursing and harm Historical 🇯🇵 JapanTaka-Onna高女 A Japanese yokai of a tall woman said to spy on brothels from above.Being · Wonder and entertainment Historical 🇯🇵 JapanHōko這子 A Japanese soft doll used as a protective talisman for mothers and childrenCharm · Protection Historical 🇯🇵 JapanYamajijii山爺 A one-eyed mountain spirit from Shikoku folklore known for its thunderous voice and unpredictable nature.Being · Cursing and harm · Luck and prosperity Historical 🇯🇵 JapanNoderabō野寺坊 A Japanese yōkai of abandoned temples and broken vowsBeing · Cursing and harm Historical 🇯🇵 JapanShiranui不知火 Atmospheric ghost lights of the Yatsushiro and Ariake Seas in JapanBelief · Wonder and entertainment · Luck and prosperity Historical 🇯🇵 JapanUmi zatō海座頭 A sea yōkai depicted as a giant blind musician that threatens shipsBeing · Cursing and harm Historical 🇯🇵 Japan and 3 moreThoughtography念写 A claimed psychic ability to imprint mental images directly onto photographic film.Belief · Wonder and entertainment Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.