Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇮🇱 Israel and 1 moreTeraphimתרפים
Ancient Hebrew household figures linked to ancestry, property rights and divinationBeing · Seeing and foretelling · Luck and prosperity Historical
🇯🇵 JapanAosaginohi青鷺火
A Japanese will-o'-the-wisp attributed to the glowing flight of herons at nightBelief · Wonder and entertainment Historical
🇮🇪 Ireland and 4 moreFairy Queen
A female ruler of fairies found in folklore, literature, and witchcraft trials across Europe.Figure · Power and authority Historical
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇪🇬 Egypt and 2 moreAbyzou
A female demon of envy who targets newborns and pregnant women in late antique magic.Being · Cursing and harm · Protection Historical
🇬🇷 GreeceGelloΓελλώ
A Greek demon of infancy and a class of beings blamed for infant death.Being · Cursing and harm · Protection Historical
🇷🇺 RussiaTriple-headed eagle
A heraldic and mythological bird with three heads, appearing in Russian symbolism and European manuscripts.Being · Power and authority Historical
🇯🇲 Jamaica and 3 moreDuppy
A Caribbean term for a ghost or malevolent spirit, rooted in West African folklore.Being · Cursing and harm · Luck and prosperity Living
🇬🇧 United Kingdom and 1 moreThirteen Treasures of the Island of BritainTri Thlws ar Ddeg Ynys Prydain
A collection of magical objects from late-medieval Welsh legendText · Wonder and entertainment Historical
🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ
Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical
🇮🇹 Italy and 1 moreCola Pesce
An Italian merman legend about a boy cursed by his mother to live in the seaFigure · Cursing and harm · Seeing and foretelling Historical
🇩🇪 Germany and 3 moreWiedergänger
A German term for a revenant or ghost that returns to the world of the living.Being · Cursing and harm Historical
🇮🇹 ItalyScrofa semilanuta
A legendary sow seen in a dream that became the ancient emblem of Milan.Figure · Wonder and entertainment · Seeing and foretelling Historical
🇩🇪 Germany and 4 moreNight ravennattravn
A nocturnal creature of European folklore, feared as a child-stealer or seen as a ghost in bird form.Being · Cursing and harm Historical
🇫🇷 France and 1 moreDusios
A Gaulish spirit type later classified as an incubus demon by early Christian writersBeing · Cursing and harm · Power and authority Historical
🇫🇷 FranceYan-gant-y-tan
A Breton demon who carries five candles and is said to bring bad luck.Being · Cursing and harm · Wonder and entertainment Historical
🇲🇲 MyanmarMythical creatures in Burmese folklore
A collection of spirits, beasts and hybrids from Myanmar's stories and playsBeing · Wonder and entertainment Living
🇳🇴 NorwayDeildegast
A Norwegian ghost bound to boundary stones it moved in lifeBeing · Cursing and harm Historical
🇭🇺 Hungary and 1 moreSárkány
A winged reptilian beast from Hungarian folklore, linked to weather and literary heroes.Being · Cursing and harm · Wonder and entertainment Historical
🇹🇭 Thailand and 2 moreSang Thongสังข์ทอง
A Southeast Asian folktale about a prince born in a shell who gains golden skin and magical powers.Figure · Luck and prosperity · Love and attraction Historical
🇮🇳 IndiaCausal plane
A high spiritual realm in Theosophy and New Age cosmologyBelief · Speaking with spirits and the dead · Change and initiation Living
🇻🇳 VietnamNghêNghê (猊)
A mythical guardian creature in Vietnamese architecture and art, blending lion and dog traitsFigure · Protection Historical
🇯🇵 JapanYamajijii山爺
A one-eyed mountain spirit from Shikoku folklore known for its thunderous voice and unpredictable nature.Being · Cursing and harm · Luck and prosperity Historical
🇺🇸 United States and 1 moreBaskerville effect
A theory that superstition about unlucky numbers causes heart attacks through stressBelief · Cursing and harm Historical
🇬🇧 United KingdomLantern man
A ghost light of the English fens said to lure victims into the marshesBelief · Cursing and harm Historical
🇬🇧 United KingdomBarddas
A 19th-century book presenting Welsh bardic and druidic theology as ancient traditionText · Speaking with spirits and the dead Historical
🇷🇺 Russia and 2 moreBesomвеник
A twig broom used for sweeping, folk magic, and fire responseCharm · Protection · Wonder and entertainment Living
🇨🇲 CameroonNyongo society
A witch legend from Cameroon used to explain sudden wealth and unexplained deathBelief · Cursing and harm · Luck and prosperity Living
🇷🇺 RussiaAugust curse
A Russian belief that severe disasters and national tragedies cluster in the month of August.Belief Living
🇸🇪 Sweden and 4 moreSun cross
A cross inside a circle found in prehistoric art and modern political symbolsBelief · Power and authority Historical
🇯🇵 JapanShiranui不知火
Atmospheric ghost lights of the Yatsushiro and Ariake Seas in JapanBelief · Wonder and entertainment · Luck and prosperity Historical
🇬🇷 GreeceAstrology and astronomy
Two disciplines that shared a history before splitting into science and divinationTradition · Seeing and foretelling · Power and authority Historical
🇨🇳 ChinaFish in Chinese mythology鱼 (yú)
A cultural symbol of wealth and abundance in Chinese traditionBelief · Luck and prosperity · Love and attraction Living
🇬🇧 United KingdomTam Lin
A Scottish ballad about a fairy knight rescued by his mortal lover on Hallowe'enFigure · Love and attraction · Cursing and harm Historical
🇺🇸 United States and 3 moreBuilders of the Adytum
A Western mystery school teaching tarot and Qabalah through correspondenceTradition · Speaking with spirits and the dead · Power and authority Living
🇮🇶 Iraq and 1 moreAramaic Uruk incantation
A Seleucid-era magical tablet written in Aramaic using cuneiform signsText · Cursing and harm · Protection Historical
🇫🇷 FranceMagonia
A cloud realm of aerial sailors blamed for hail and stolen grain in medieval EuropeBelief · Cursing and harm · Luck and prosperity Historical
🇩🇿 AlgeriaTassili Mushroom Figure
Neolithic cave art in Algeria interpreted by some as depicting psychedelic mushroom use.Belief · Speaking with spirits and the dead · Wonder and entertainment Historical
🇨🇳 ChinaChinese sorcery scares
A series of moral panics in Imperial China driven by fears of magical harm and hair cuttingBelief · Cursing and harm · Power and authority Historical
🇲🇦 Morocco and 1 moreZuhriزوهري
A human-djinn hybrid child in North African folklore, sought for treasure ritualsBeing · Luck and prosperity · Cursing and harm Fading
🇬🇧 United KingdomMadgy Figgy's Chair
A granite rock in Cornwall linked to a legendary witch and her storm conjuringFigure · Cursing and harm · Luck and prosperity Historical
🇮🇹 ItalyUR Group
An Italian esoteric circle studying magic and traditional philosophy in the late 1920s.Tradition · Speaking with spirits and the dead · Change and initiation Historical
🇷🇸 Serbia and 3 moreBožićБожић
A Slavic figure linked to the new year and spring, whose name now marks ChristmasFigure · Luck and prosperity · Wonder and entertainment Historical
🇬🇧 United KingdomCurse of Scotland
A nickname for a playing card linked to bad luck and Scottish historyBelief · Luck and prosperity Historical
🇮🇹 Italy and 1 moreGrim Reaper
A hooded skeleton with a scythe, representing death in Western art and story.Figure · Cursing and harm Historical
🇮🇸 IcelandYule catJólakötturinn
A giant feline from Icelandic folklore that threatens those without new Christmas clothesFigure · Cursing and harm Living
🇮🇪 IrelandJack O'The Lantern
An Irish folktale about a deceitful man condemned to wander with a carved lanternFigure · Wonder and entertainment Historical
🇯🇵 Japan and 3 moreThoughtography念写
A claimed psychic ability to imprint mental images directly onto photographic film.Belief · Wonder and entertainment Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Aosaginohi: Koikawa Harumachi ja:恋川春町 (1744-1789), Public domain, source
- Xana: John William Waterhouse, Public domain, source
- Nghê: Phương Huy, CC BY-SA 4.0, source
- Sang Thong: Narisara Nuwattiwong, Public domain, source
- Fairy: Henry Fuseli, Public domain, source
- Ashtar: Evedawn99, Public domain, source
- Abyzou: Paul Perdirizet (1870-4 juin 1938), Public domain, source
- Gello: Filippino Lippi, Public domain, source
- Wiedergänger: Unknown author, Public domain, source
- Scrofa semilanuta: M.casanova, CC BY-SA 4.0, source
- Yan-gant-y-tan: Louis Le Breton, Public domain, source
- Night raven: Kim Diaz Holm (den unge herr Holm), CC BY 4.0, source
- Dusios: Eric Hunt, CC BY-SA 2.5, source
- Mythical creatures in Burmese folklore: Unknown author, CC BY 4.0, source
- Sárkány: Albrecht Dürer, Public domain, source
- Tassili Mushroom Figure: I redrawn the rock art written by ancient people., Public domain, source
- Madgy Figgy's Chair: Jim Champion, CC BY-SA 3.0, source
- UR Group: Gruppo di Ur, Public domain, source
- Curse of Scotland: James Gillray (died 1815), Public domain, source
- Grim Reaper: Jaroslav A. Polák, CC BY 4.0, source
- Yule cat: Christine Rondeau, CC BY 2.0, source
- Jack O'The Lantern: Bodrugan, CC BY-SA 3.0, source
- Teraphim: Athanasius Kircher, Public domain, source
- Besom: https://en.wikipedia.org/wiki/David_Cox_(artist), Public domain, source
- Sun cross: National Museum of Denmark, CC BY-SA 3.0, source
- Astrology and astronomy: anonymous, Public domain, source
- Fish in Chinese mythology: Daderot, Public domain, source
- Tam Lin: Richard Webb, CC BY-SA 2.0, source
- Triple-headed eagle: Неизвестный автор. (фото обложки сборника: Александр Храмов), Public domain, source