Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇨🇳 China and 1 moreBagua八卦 A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living

🇺🇸 United States and 3 moreMediumship The practice of mediating communication between the living and spirits of the dead.Tradition · Speaking with spirits and the dead Living

🇨🇳 China and 1 moreMoon blocks筊杯 Two crescent blocks thrown to a deity for a yes or noOracle · Seeing and foretelling Living

🇮🇷 Iran and 5 moreKnocking on wood A gesture of tapping wood to ward off bad luck or prevent tempting fateBelief · Protection · Luck and prosperity Living

🇫🇷 France and 5 moreKardecist SpiritismSpiritisme A French spiritualist doctrine based on communication with spirits and reincarnation.Tradition · Speaking with spirits and the dead · Protection Living

🇨🇳 China and 5 moreKau chim求籤 A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living 🇨🇳 China and 3 moreQi氣 / 气 A vital force in Chinese philosophy and medicine, believed to flow through all living things.Substance · Healing · Power and authority Living

🇮🇷 Iran and 5 moreTurquoise An opaque blue-green gemstone prized for its color since ancient timesSubstance · Protection · Luck and prosperity Living

🇯🇵 JapanSetsubun節分 A Japanese seasonal rite to drive away bad luck and welcome spring with roasted beansRite · Protection · Luck and prosperity Living

🇬🇧 United Kingdom and 3 moreRowancaorann A Northern Hemisphere tree believed to ward off witches and protect travellers.Substance · Protection · Speaking with spirits and the dead Living

🇬🇷 Greece and 5 moreBay Laurelδάφνη An aromatic Mediterranean plant used in cooking and as a symbol of victory and purification.Substance · Protection · Cleansing and purification Living

🇮🇳 India and 1 moreNazar battuनज़र बट्टू / نظر بٹو A charm or deliberate flaw used in South Asia to ward off the evil eye.Charm · Protection Living

🇺🇸 United States and 4 moreRainmaking Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living

🇨🇳 China and 5 moreTetraphobia The avoidance of the number four due to its similarity to the word for death in East Asian languagesBelief · Luck and prosperity Living

🇷🇺 Russia and 7 moreSlavic Native FaithРодноверие A modern polytheistic movement drawing on Slavic folklore, romanticism, and global spiritual traditions.Tradition · Speaking with spirits and the dead · Power and authority Living

🇮🇳 India and 2 morePlanets in astrology Seven celestial bodies used to map human character and destinyBelief · Power and authority · Luck and prosperity Living

🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living

🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living

🇮🇪 Ireland and 5 moreHalloween A Christian vigil on 31 October for the dead, now marked by costumes and carved vegetablesRite · Speaking with spirits and the dead · Protection Living

🇯🇵 JapanDaruma doll達磨 A round Japanese talisman that rights itself when knocked overCharm · Luck and prosperity · Power and authority Living

🇮🇪 IrelandBlarney StoneCloch na Blarnan A limestone block in an Irish castle kissed for the gift of eloquenceCharm · Power and authority Living

🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living

🇧🇷 BrazilBoitatá A fiery serpent of Brazilian folklore that guards forests or frightens childrenBeing · Protection · Cursing and harm Living

🇺🇸 United States and 2 moreSéance A gathering to communicate with spirits, ranging from religious services to stage performances.Rite · Speaking with spirits and the dead · Healing Living

🇸🇩 Sudan and 5 moreIncense Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living

🇫🇷 FranceCartomancy Divination using playing cards or tarot decks to foresee the futureOracle · Seeing and foretelling · Luck and prosperity Living

🇺🇸 United States and 3 moreSandpainting A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living

🇲🇽 Mexico and 3 moreCurandero A folk healer in Latin America and the United States who blends indigenous and Catholic traditions.Tradition · Healing · Protection Living

🇲🇽 Mexico and 2 moreAlebrije Brightly painted Mexican sculptures of fantastical creatures, made from paper or woodTradition · Protection · Wonder and entertainment Living

🇵🇹 Portugal and 5 moreCocoCoca A monster used to frighten children into obedience across the Iberian world and Latin America.Figure · Cursing and harm · Binding and oaths Living 🇨🇱 ChileChilean mythology The myths and legends of Chile, blending indigenous roots with colonial influences.Tradition · Wonder and entertainment Living

🇮🇹 Italy and 5 moreBogeyman A mythical creature used across cultures to frighten children into obedienceFigure · Cursing and harm Living 🇯🇵 JapanZashiki-warashi座敷童子 A parlor spirit from northern Japan that brings fortune or ruin to a household.Being · Luck and prosperity · Protection Living

🇮🇪 Ireland and 1 moreBrigid's crossCros Bhríde A woven straw charm hung for protection, named after Ireland's patron saintCharm · Protection · Luck and prosperity Living

🇬🇷 Greece and 5 moreSpodomancy Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living

🇯🇵 JapanKodama木霊 A tree spirit in Japanese folklore that brings misfortune if the host tree is harmedBeing · Cursing and harm Living

🇩🇪 Germany and 5 moreKrampus A horned Alpine figure who punishes misbehaving children on KrampusnachtFigure · Cursing and harm Living

🇮🇷 Iran and 2 moreBibliomancy Divination by opening a book at random and reading the first passage foundOracle · Seeing and foretelling · Power and authority Living

🇨🇳 China and 1 moreScapulimancy Divination using animal shoulder blades, practiced across Asia and the Americas.Oracle · Seeing and foretelling · Cursing and harm Living

🇯🇵 Japan and 3 moreObonお盆 A Japanese Buddhist festival honoring the spirits of ancestors through dance and offeringsTradition · Speaking with spirits and the dead · Luck and prosperity Living 🇨🇳 China and 3 moreZi Wei Dou Shu紫微斗數 A Chinese natal astrology system mapping stars across twelve life palacesTradition · Seeing and foretelling Living

🇨🇳 China and 2 moreMenshen門神 Guardian figures pasted to doors in Chinese folk religion to protect homes from evil.Belief · Protection · Luck and prosperity Living

🇯🇵 Japan and 2 moreTanabataたなばた (七夕) A Japanese celebration of star-crossed lovers and written wishesTradition · Luck and prosperity · Wonder and entertainment Living

🇰🇷 South Korea and 1 moreDaeboreum대보름 A Korean lunar holiday marking the first full moon with nut-cracking and field firesTradition · Protection · Luck and prosperity Living

🇸🇳 Senegal and 5 morePentagramπεντάγραμμον A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living 🇲🇾 Malaysia and 1 moreBomohبوموه A Malay shaman and traditional healer who works with spirits, herbs, and geomancy.Tradition · Healing · Seeing and foretelling Living

🇯🇵 Japan and 3 moreManeki-neko招き猫 A Japanese figurine of a beckoning cat believed to bring luck and prosperityCharm · Luck and prosperity · Protection Living

🇮🇳 IndiaWitch-hunts in India Violent persecution of people accused of witchcraft, mostly women, in rural IndiaBelief · Cursing and harm Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
Daruma doll: Crisco 1492, Public domain, source
Folk healer: calliopejen, CC BY-SA 2.0, source
Krampus: Naturpuur, CC BY-SA 4.0, source
Incense: nakimusi, CC BY 2.0, source
Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
Mediumship: Harvey Metcalfe, Public domain, source
Knocking on wood: The White House, Public domain, source
Moon blocks: Hsiung/d6478coke, CC BY 2.0, source
Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
Kardecist Spiritism: Coprosme, CC BY-SA 4.0, source
Turquoise: Unknown author, Public domain, source
Setsubun: Unknown author, CC BY-SA 3.0, source
Rowan: Taken by me, Jonik , on August 25, 2004., CC BY-SA 2.0, source
Bay Laurel: Forest and Kim Starr, CC BY 3.0 us, source
Nazar battu: Wiki-uk, CC BY-SA 3.0, source
Tetraphobia: Halowand, CC BY-SA 3.0, source
Rainmaking: George Catlin, Public domain, source
Midsummer: Kora27, CC BY-SA 4.0, source
Walpurgis Night: Luis Ricardo Falero, Public domain, source
Halloween: Toby Ord, CC BY-SA 2.5, source
Blarney Stone: Srleffler, Public domain, source
Séance: Unknown author, Public domain, source
Cartomancy: Alma Erdmann, Public domain, source
Sandpainting: Mnolf, CC BY-SA 3.0, source
Alebrije: Luisalvaz, CC BY-SA 4.0, source
Coco: Francisco de Goya, CC0, source
Bogeyman: Francisco Goya, Public domain, source
Spodomancy: Tim1965, CC BY-SA 3.0, source
Bibliomancy: Albert Robida, Public domain, source
Obon: Batholith, Public domain, source
Menshen: Taiwankengo, CC BY-SA 3.0, source
Tanabata: Laika ac, CC BY-SA 2.0, source
Daeboreum: hojusaram, CC BY-SA 2.0, source
Pentagram: Tomruen, Attribution, source
Maneki-neko: Su--May, CC BY 2.0, source
Witch-hunts in India: Granger, Public domain, source
Scapulimancy: Albert Peter Low, CC BY-SA 4.0, source
Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
Imbolc: Culnacreann, CC BY 3.0, source
Slavic Native Faith: Union of Slavic Rodnover Communities (Союз Славянских Общин Славянской, CC BY-SA 4.0, source
Planets in astrology: Jan van Loon, Public domain, source
Boitatá: The ponta cabeça, CC BY-SA 4.0, source