Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇮🇳 India and 2 morePalmistry
A divination method that interprets the lines and shapes of the hand to predict fate or reveal character.Oracle · Seeing and foretelling · Power and authority Living
🇮🇩 Indonesia and 2 moreDukun
A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living
🇨🇳 China and 1 moreScapulimancy
Divination using animal shoulder blades, practiced across Asia and the Americas.Oracle · Seeing and foretelling · Cursing and harm Living
🇨🇳 China and 3 moreTasseography
A divination method that reads fortunes in the sediment of tea or coffee cupsOracle · Seeing and foretelling · Luck and prosperity Living
🇮🇷 Iran and 3 moreIranian folkloreفولکلور ایرانی
The oral legends, heroes, and spirits of Greater IranTradition · Protection · Seeing and foretelling Living
🇨🇱 Chile and 1 moreMachi
Mapuche spiritual authorities and healers who bridge herbal knowledge and spirit realmsTradition · Healing · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba
The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇪🇪 Estonia and 5 moreFern flower
A mythical bloom said to bring fortune and unlock secrets, found only on midsummer night.Belief · Luck and prosperity · Love and attraction Living
🇫🇮 Finland and 5 moreMolybdomancy
A divination method using molten metal poured into water to read omensRite · Seeing and foretelling · Cursing and harm Living
🇨🇳 China and 5 moreChinese fortune telling算命 (Suànmìng)
Reading faces, palms, birth hours and places to map a person's luck through lifeTradition · Seeing and foretelling · Luck and prosperity Living
🇺🇸 United States and 1 morePunxsutawney Phil
A groundhog who serves as the central figure in an annual American weather prediction festival.Belief · Seeing and foretelling · Wonder and entertainment Living
🇯🇵 JapanYutaユタ
Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living
🇨🇳 China and 3 moreTang-ki童乩 (tóngjī); 乩童 (jītóng)
A Chinese folk-religion medium whose body a deity is held to take overTradition · Speaking with spirits and the dead · Seeing and foretelling Living
🇺🇸 United States and 4 moreFortune-telling
A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living
🇬🇧 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living
🇺🇸 United States and 1 moreGroundhog DayGrund'sau dåk
A North American custom using a burrowing rodent to forecast the end of winterTradition · Seeing and foretelling · Luck and prosperity Living
🇨🇳 China and 2 moreOnomancy
Divination based on the letters, numbers, or written strokes of a person's nameOracle · Seeing and foretelling · Luck and prosperity Living
🇲🇾 Malaysia and 1 moreBomohبوموه
A Malay shaman and traditional healer who works with spirits, herbs, and geomancy.Tradition · Healing · Seeing and foretelling Living
🇨🇳 China and 1 moreBagua八卦
A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living
🇨🇳 China and 1 moreMoon blocks筊杯
Two crescent blocks thrown to a deity for a yes or noOracle · Seeing and foretelling Living
🇨🇳 China and 5 moreKau chim求籤
A divination practice using numbered bamboo sticks to seek answers from deitiesOracle · Seeing and foretelling · Power and authority Living
🇫🇷 FranceCartomancy
Divination using playing cards or tarot decks to foresee the futureOracle · Seeing and foretelling · Luck and prosperity Living
🇬🇷 Greece and 5 moreSpodomancy
Divination by reading omens in ashes, soot, and cindersOracle · Seeing and foretelling · Healing Living
🇮🇷 Iran and 2 moreBibliomancy
Divination by opening a book at random and reading the first passage foundOracle · Seeing and foretelling · Power and authority Living
🇨🇳 China and 3 moreZi Wei Dou Shu紫微斗數
A Chinese natal astrology system mapping stars across twelve life palacesTradition · Seeing and foretelling Living
🇬🇷 Greece and 2 moreAstragalomancy
Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇺🇸 United StatesBloody Mary
A mirror ritual to summon a spirit that reveals the future or brings harmBelief · Seeing and foretelling · Cursing and harm Living
🇯🇵 JapanHatsuyume初夢
The first dream of the new year and its traditional omensBelief · Seeing and foretelling · Luck and prosperity Living
🇨🇳 China and 4 moreFuji扶乩
Chinese planchette writing: gods and ancestors reply through a stylus on sandRite · Speaking with spirits and the dead · Seeing and foretelling Living
🇨🇳 China and 1 moreChinese shamanism巫教 (Wūjiào)
Spirit-mediums of China who dance and trance to carry messages between people and godsTradition · Speaking with spirits and the dead · Seeing and foretelling Living
🇷🇺 RussiaCarromancy
A divination method that reads the future from molten wax or candle flamesOracle · Seeing and foretelling Living
🇮🇹 Italy and 2 moreTarocco Bolognese
A 62-card Italian tarot deck from Bologna used for games and cartomancyText · Wonder and entertainment · Seeing and foretelling Living
🇨🇳 China and 1 moreJiaobei筊杯 (jiǎobēi)
Wooden crescent blocks thrown in pairs to ask temple deities yes or no questionsOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇵🇰 PakistanShamanism in Pakistan
A shamanic tradition of the Hunza region where spirit guides select healers who enter trance states through music and riTradition · Seeing and foretelling · Speaking with spirits and the dead Living
🇬🇷 Greece and 1 moreOomancy
Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living
🇺🇸 United StatesOinomancy
A divination method that reads the future in wine patterns and sedimentOracle · Seeing and foretelling Living
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија
A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living
🇫🇮 FinlandEtiäinen
A Finnish belief in a premonitory apparition that precedes a person's arrivalBelief · Seeing and foretelling Living
🇬🇧 United KingdomTwo of Coins
A tarot card representing balance, juggling duties, and the struggle to maintain equilibrium.Belief · Seeing and foretelling Living
🇯🇵 JapanTōkyūjutsu淘宮術
A Japanese fortune-telling system based on birth date and facial featuresOracle · Seeing and foretelling · Luck and prosperity Living
🇲🇿 Mozambique and 1 moreNdau witchcraft and sorcery
A system of spirit belief and traditional healing among the Ndau people of Mozambique and ZimbabweTradition · Healing · Protection Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Dukun: Unknown author, CC BY-SA 3.0, source
- Hatsuyume: Takeuchi Seihō, Public domain, source
- Ognyena Maria: Unknown author, Public domain, source
- Oomancy: Rollcloud, CC BY 3.0, source
- Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
- Moon blocks: Hsiung/d6478coke, CC BY 2.0, source
- Kau chim: No machine-readable author provided. 9old9 assumed (based on copyright, Public domain, source
- Carromancy: Peter Becker, CC BY 2.0, source
- Cartomancy: Alma Erdmann, Public domain, source
- Spodomancy: Tim1965, CC BY-SA 3.0, source
- Tarocco Bolognese: Countakeshi, CC BY-SA 4.0, source
- Bibliomancy: Albert Robida, Public domain, source
- Jiaobei: Jnzl's Public Domain Photos, CC BY 2.0, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Scapulimancy: Albert Peter Low, CC BY-SA 4.0, source
- Tasseography: User:MochaSwirl, Public domain, source
- Iranian folklore: Hossein Mirkamali, CC BY 4.0, source
- Machi: Unknown author, Public domain, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Fern flower: Antoni Piotrowski, Public domain, source
- Molybdomancy: Micha L. Rieser, Attribution, source
- Chinese fortune telling: Lai Afong, Public domain, source
- Punxsutawney Phil: Anthony Quintano, CC BY 2.0, source
- Ashtar: Evedawn99, Public domain, source
- Chinese shamanism: No machine-readable author provided. +上帝+ assumed (based on copyright, CC BY-SA 3.0, source
- Tang-ki: Bunkichi Chang, CC BY 2.0, source
- Fortune-telling: Taras Shevchenko, Public domain, source
- Fuji: Unknown author, CC BY 4.0, source
- Palmistry: Pietro della Vecchia, Public domain, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- Two of Coins: Augusto Rius in 1889 [1] for Heraclio Fournier, CC BY-SA 4.0, source
- Groundhog Day: Anthony Quintano, CC BY 2.0, source
- Onomancy: Unknown author, Public domain, source
- Ndau witchcraft and sorcery: Mycelium101, CC BY-SA 3.0, source