Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇷🇸 Serbia and 5 moreVampire An undead creature from folklore that feeds on the blood or life force of the livingBeing · Cursing and harm · Luck and prosperity Legendary

🇫🇷 France and 5 moreWerewolf A mythical shapeshifter that turns into a wolf, central to European witch-hunts and Gothic horror.Being · Cursing and harm · Wonder and entertainment Legendary

🇪🇬 Egypt and 1 moreLilithלִילִית A feminine figure from Mesopotamian and Jewish mythology, often depicted as a night demon or spirit.Being · Cursing and harm Legendary

🇹🇷 Turkey and 5 moreEvil eye A curse caused by an envious look and the charms used to block itBelief · Protection · Cursing and harm Living

🇯🇵 Japan and 1 moreRokurokubiろくろ首 A Japanese spirit with a stretching neck or a flying headBeing · Cursing and harm · Speaking with spirits and the dead Legendary 🇨🇳 ChinaGu蛊 A venom-based poison and black magic practice from south ChinaSubstance · Cursing and harm · Luck and prosperity Historical

🇮🇹 Italy and 5 moreFig sign A hand gesture used to ward off the evil eye or as an insult in many culturesBelief · Protection · Cursing and harm Living

🇮🇳 IndiaWitch-hunts in India Violent persecution of people accused of witchcraft, mostly women, in rural IndiaBelief · Cursing and harm Living

🇨🇳 China and 1 moreScapulimancy Divination using animal shoulder blades, practiced across Asia and the Americas.Oracle · Seeing and foretelling · Cursing and harm Living

🇵🇹 Portugal and 5 moreCocoCoca A monster used to frighten children into obedience across the Iberian world and Latin America.Figure · Cursing and harm · Binding and oaths Living

🇺🇸 United States and 5 moreNight hag A supernatural being believed to sit on sleepers and cause paralysisBeing · Cursing and harm Legendary

🇮🇹 Italy and 5 moreBogeyman A mythical creature used across cultures to frighten children into obedienceFigure · Cursing and harm Living

🇯🇵 JapanKodama木霊 A tree spirit in Japanese folklore that brings misfortune if the host tree is harmedBeing · Cursing and harm Living

🇷🇺 Russia and 3 moreLeshyлеший A forest spirit from Slavic folklore who guards the woods and misleads travelers.Being · Protection · Cursing and harm Legendary 🇬🇧 United KingdomGwyllion Welsh spirits that lead travellers astray and are feared in mountain folkloreBeing · Cursing and harm Historical

🇷🇺 Russia and 1 moreLikhoЛихо A Slavic spirit of bad luck and misfortune, often depicted as a one-eyed creature.Being · Cursing and harm Legendary

🇯🇵 JapanTsukumogami付喪神 Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical 🇩🇪 Germany and 1 moreNachzehrer A German revenant believed to consume the living from beyond the graveBeing · Cursing and harm Legendary

🇮🇪 IrelandPúca A shape-shifting spirit of Celtic folklore that brings fortune or mischiefBeing · Luck and prosperity · Cursing and harm Legendary

🇯🇵 JapanHyakki Yagyō百鬼夜行 A Japanese folklore concept of a night parade of supernatural creaturesBelief · Cursing and harm Legendary

🇲🇾 Malaysia and 5 morePenanggalan A floating head with trailing organs from Malay folklore, said to hunt pregnant women and newborns.Being · Cursing and harm Legendary 🇨🇴 Colombia and 1 moreTunda A shapeshifting entity from the Pacific coast of Colombia and Ecuador that lures people into the forest.Figure · Cursing and harm Legendary 🇲🇾 Malaysia and 1 moreBomohبوموه A Malay shaman and traditional healer who works with spirits, herbs, and geomancy.Tradition · Healing · Seeing and foretelling Living 🇬🇧 United KingdomBarghest A mythical black dog from Northern England that foretells death and haunts the countryside.Being · Seeing and foretelling · Cursing and harm Legendary 🇲🇾 Malaysia and 1 moreOrang Minyak A slippery ghost from Malay folklore that abducts women and is covered in black grease.Being · Cursing and harm Legendary 🇬🇧 United KingdomBlack Shuck A ghostly black dog from East Anglia folklore, often seen as a death omen or a terrifying apparition.Belief · Cursing and harm · Luck and prosperity Historical

🇮🇩 Indonesia and 2 moreDukun A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living

🇬🇷 Greece and 3 moreHellhound A mythological canine that guards the underworld or serves demonic forces across global folkloreBeing · Protection · Cursing and harm Legendary 🇯🇵 JapanKitsunetsuki狐憑き A Japanese folk belief in which a fox spirit enters and controls a human host.Belief · Cursing and harm · Speaking with spirits and the dead Historical 🇮🇹 Italy and 1 moreAradia A figure of Italian folklore and modern pagan witchcraft, seen as a teacher of magic and liberation.Figure · Cursing and harm · Power and authority Revived

🇷🇺 Russia and 3 moreVodyanoyводяной A water spirit of Slavic folklore that dwells in rivers and lakesBeing · Cursing and harm · Luck and prosperity Legendary

🇿🇦 South AfricaSympathetic magic A magical principle based on imitation and contact to influence the worldTradition · Protection · Healing Historical 🇷🇴 Romania and 1 moreMoroi A Romanian phantom that drains the living, linked to strigoi and unbaptised infants.Figure · Cursing and harm Legendary

🇨🇳 China and 1 moreJiangshi殭屍 A Chinese corpse said to rise and hop, feared for its strengthBeing · Cursing and harm Legendary

🇩🇪 Germany and 5 moreKrampus A horned Alpine figure who punishes misbehaving children on KrampusnachtFigure · Cursing and harm Living 🇯🇵 JapanIttan-momen一反木綿 A flying cloth yōkai from Japanese folklore that warns children to stay indoors at nightBeing · Cursing and harm Legendary 🇬🇧 United KingdomCŵn Annwn Spectral hounds of the Welsh otherworld that hunt souls and signal deathBeing · Cursing and harm · Speaking with spirits and the dead Legendary

🇩🇪 GermanyAlp A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical 🇬🇧 United Kingdom and 1 moreBugbear A medieval English creature used to frighten children into obedienceFigure · Cursing and harm Legendary

🇮🇳 India and 2 moreTrial by ordeal An ancient judicial test where a dangerous physical trial determined guilt or innocenceRite · Cursing and harm Historical

🇷🇺 Russia and 4 moreBaba Yaga A complex Slavic witch figure who lives in a moving hut and flies in a mortar.Figure · Cursing and harm · Protection Legendary

🇮🇪 Ireland and 3 moreChangeling A substitute left by supernatural beings in place of a stolen human child or adultBeing · Cursing and harm · Luck and prosperity Legendary 🇬🇧 United KingdomGlaistig A Scottish shape-shifting spirit linked to cattle, deer, and haunted castles.Being · Protection · Cursing and harm Legendary 🇷🇸 Serbia and 1 moreDrekavacДрекавац A South Slavic night creature born from unbaptised souls or sinnersBeing · Cursing and harm Legendary 🇧🇷 Brazil and 1 moreQuimbanda An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition · Protection · Luck and prosperity Living 🇯🇵 JapanKuda-gitsune管狐 (kuda-gitsune) A small spirit kept in a tube or sleeve to aid fortune-telling and cursing in Japanese folklore.Being · Seeing and foretelling · Cursing and harm Legendary

🇫🇷 FranceLady of the LakeDame du Lac A water spirit who raises knights and captures wizards in Arthurian talesFigure · Protection · Cursing and harm Legendary

🇪🇬 EgyptCurse of the pharaohs A belief that disturbing ancient Egyptian tombs brings illness or death to the living.Belief · Cursing and harm Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Dukun: Unknown author, CC BY-SA 3.0, source
Lady of the Lake: Internet Archive Book Images, No restrictions, source
Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
Krampus: Naturpuur, CC BY-SA 4.0, source
Trial by ordeal: James Sibree, Public domain, source
Baba Yaga: Ivan Bilibin, Public domain, source
Werewolf: Mont Sudbury, Public domain, source
Alp: Henry Fuseli, Public domain, source
Changeling: Henry Fuseli, Public domain, source
Vampire: Edvard Munch, Public domain, source
Penanggalan: Hi I really try my best here, CC BY-SA 4.0, source
Curse of the pharaohs: Jerzy Strzelecki, CC BY-SA 3.0, source
Sympathetic magic: Marie-Lan Nguyen, CC BY 2.5, source
Hyakki Yagyō: Unknown author, Public domain, source
Coco: Francisco de Goya, CC0, source
Hellhound: Louis Le Breton, Public domain, source
Night hag: Henry Fuseli, Public domain, source
Púca: Wirt Sikes, Public domain, source
Bogeyman: Francisco Goya, Public domain, source
Likho: Mhapon, CC BY-SA 4.0, source
Leshy: Γραφέας, CC BY-SA 4.0, source
Tsukumogami: Unknown author, Public domain, source
Rokurokubi: Unknown author, CC BY 4.0, source
Vodyanoy: Ivan Bilibin, Public domain, source
Jiangshi: Dick Thomas Johnson, CC BY 2.0, source
Witch-hunts in India: Granger, Public domain, source
Fig sign: Harald the Bard, CC BY-SA 4.0, source
Scapulimancy: Albert Peter Low, CC BY-SA 4.0, source
Evil eye: FocalPoint, CC BY-SA 3.0, source
Lilith: Photographs by Ardon Bar Hama, author of original document is unknown., Public domain, source