Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇷🇸 Serbia and 5 moreVampire An undead creature from folklore that feeds on the blood or life force of the livingBeing · Cursing and harm · Luck and prosperity Legendary

🇫🇷 France and 5 moreWerewolf A mythical shapeshifter that turns into a wolf, central to European witch-hunts and Gothic horror.Being · Cursing and harm · Wonder and entertainment Legendary

🇪🇬 Egypt and 1 moreLilithלִילִית A feminine figure from Mesopotamian and Jewish mythology, often depicted as a night demon or spirit.Being · Cursing and harm Legendary

🇬🇧 United Kingdom and 1 moreBlue men of the Minchna fir ghorma Mythical blue-skinned spirits of the Scottish strait who challenge sailors to poetry contestsBeing · Cursing and harm · Wonder and entertainment Legendary 🇯🇵 JapanShikigami式神 A conjured spirit from Japanese Onmyōdō, often bound to paper or animal form.Being · Power and authority · Cursing and harm Historical

🇧🇷 BrazilBoitatá A fiery serpent of Brazilian folklore that guards forests or frightens childrenBeing · Protection · Cursing and harm Living

🇫🇷 France and 5 moreRevenant An animated corpse or spirit that returns from the grave to haunt the livingBeing · Cursing and harm Legendary

🇩🇪 Germany and 3 moreMare A spirit that sits on sleepers to cause nightmares and physical distressBeing · Cursing and harm Historical 🇮🇩 Indonesia and 3 moreToyoltuyul An undead infant spirit in Southeast Asian folklore, invoked for theft and fortune.Being · Luck and prosperity · Cursing and harm Living

🇮🇶 Iraq and 1 morePazuzu𒀭𒅆𒊒𒍪𒍪 (pà.zu.zu) A Mesopotamian wind demon and protective amulet against child-harming spiritsBeing · Protection · Cursing and harm Historical 🇷🇴 Romania and 2 moreStrigoi A Romanian undead spirit linked to witchcraft and vampirismBeing · Cursing and harm Historical

🇪🇸 Spain and 5 moreDuende A humanoid spirit of Iberian and Latin American folklore, ranging from household pranksters to forest guardians.Being · Protection · Cursing and harm Living

🇯🇵 Japan and 1 moreRokurokubiろくろ首 A Japanese spirit with a stretching neck or a flying headBeing · Cursing and harm · Speaking with spirits and the dead Legendary

🇯🇵 JapanYōkai妖怪 A vast class of supernatural spirits and entities in Japanese folkloreBeing · Cursing and harm · Luck and prosperity Historical 🇬🇧 United KingdomBarghest A mythical black dog from Northern England that foretells death and haunts the countryside.Being · Seeing and foretelling · Cursing and harm Legendary 🇯🇵 JapanIttan-momen一反木綿 A flying cloth yōkai from Japanese folklore that warns children to stay indoors at nightBeing · Cursing and harm Legendary 🇯🇵 JapanKuda-gitsune管狐 (kuda-gitsune) A small spirit kept in a tube or sleeve to aid fortune-telling and cursing in Japanese folklore.Being · Seeing and foretelling · Cursing and harm Legendary

🇯🇵 JapanKappa河童 A river-dwelling yōkai known for its head dish and love of cucumbersBeing · Cursing and harm · Wonder and entertainment Legendary

🇷🇺 Russia and 1 moreLikhoЛихо A Slavic spirit of bad luck and misfortune, often depicted as a one-eyed creature.Being · Cursing and harm Legendary

🇮🇩 IndonesiaNyi Roro KidulRatu Laut Selatan The spirit queen of Java's southern coast and guardian of the Indian OceanBeing · Protection · Cursing and harm Living

🇮🇪 IrelandPúca A shape-shifting spirit of Celtic folklore that brings fortune or mischiefBeing · Luck and prosperity · Cursing and harm Legendary 🇬🇧 United KingdomBlack dog A spectral hound from English folklore that signals death or guards the living.Being · Cursing and harm · Protection Legendary

🇦🇹 Austria and 3 morePerchtaPercht A Alpine goddess of winter who rewards diligence and punishes laziness during the twelve days after Christmas.Being · Luck and prosperity · Cursing and harm Revived

🇯🇵 JapanTsukumogami付喪神 Household objects that gain a spirit after reaching their hundredth year in Japanese folklore.Being · Cursing and harm Historical

🇯🇵 JapanTengu天狗 Japanese mountain spirits that evolved from ominous birds into protective forest guardians.Being · Cursing and harm · Protection Legendary 🇷🇸 Serbia and 1 moreDrekavacДрекавац A South Slavic night creature born from unbaptised souls or sinnersBeing · Cursing and harm Legendary

🇯🇵 JapanNoppera-bōのっぺらぼう A faceless spirit from Japanese folklore that mimics human appearanceBeing · Cursing and harm · Wonder and entertainment Historical

🇵🇭 PhilippinesTikbalang A horse-headed spirit of Philippine forests that leads travelers astrayBeing · Cursing and harm · Luck and prosperity Living

🇯🇵 JapanKodama木霊 A tree spirit in Japanese folklore that brings misfortune if the host tree is harmedBeing · Cursing and harm Living

🇩🇪 GermanyAlp A Germanic spirit that presses on sleepers and drinks milkBeing · Cursing and harm · Luck and prosperity Historical

🇷🇺 Russia and 4 moreLady MiddayPoludnitsa A Slavic noon spirit who watches over fields and punishes those who work during the hottest hours.Being · Cursing and harm · Protection Historical

🇷🇺 Russia and 3 moreLeshyлеший A forest spirit from Slavic folklore who guards the woods and misleads travelers.Being · Protection · Cursing and harm Legendary

🇮🇪 Ireland and 3 moreChangeling A substitute left by supernatural beings in place of a stolen human child or adultBeing · Cursing and harm · Luck and prosperity Legendary

🇬🇧 United Kingdom and 1 moreEach-uisge A fierce water spirit of the Scottish Highlands and Irish shores that takes the form of a horse.Being · Cursing and harm Legendary 🇬🇧 United KingdomGlaistig A Scottish shape-shifting spirit linked to cattle, deer, and haunted castles.Being · Protection · Cursing and harm Legendary

🇲🇾 Malaysia and 5 morePenanggalan A floating head with trailing organs from Malay folklore, said to hunt pregnant women and newborns.Being · Cursing and harm Legendary

🇨🇳 China and 1 moreJiangshi殭屍 A Chinese corpse said to rise and hop, feared for its strengthBeing · Cursing and harm Legendary

🇷🇺 Russia and 3 moreVodyanoyводяной A water spirit of Slavic folklore that dwells in rivers and lakesBeing · Cursing and harm · Luck and prosperity Legendary 🇲🇾 Malaysia and 1 moreOrang Minyak A slippery ghost from Malay folklore that abducts women and is covered in black grease.Being · Cursing and harm Legendary 🇬🇧 United Kingdom and 1 moreFuath A class of malevolent water spirits in Scottish and Irish folkloreBeing · Cursing and harm Legendary

🇯🇵 JapanInugami犬神 A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical

🇨🇳 China and 2 moreXiezhi獬豸 A one-horned beast from East Asia that separates the guilty from the innocentBeing · Cursing and harm · Protection Legendary

🇮🇩 Indonesia and 2 moreDukun A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living

🇬🇷 Greece and 3 moreHellhound A mythological canine that guards the underworld or serves demonic forces across global folkloreBeing · Protection · Cursing and harm Legendary 🇬🇧 United KingdomCŵn Annwn Spectral hounds of the Welsh otherworld that hunt souls and signal deathBeing · Cursing and harm · Speaking with spirits and the dead Legendary 🇬🇧 United KingdomGwyllion Welsh spirits that lead travellers astray and are feared in mountain folkloreBeing · Cursing and harm Historical

🇺🇸 United States and 5 moreNight hag A supernatural being believed to sit on sleepers and cause paralysisBeing · Cursing and harm Legendary 🇩🇪 Germany and 1 moreNachzehrer A German revenant believed to consume the living from beyond the graveBeing · Cursing and harm Legendary

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Dukun: Unknown author, CC BY-SA 3.0, source
Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
Gazu Hyakki Yagyō: Toriyama Sekien, Public domain, source
Werewolf: Mont Sudbury, Public domain, source
Alp: Henry Fuseli, Public domain, source
Changeling: Henry Fuseli, Public domain, source
Vampire: Edvard Munch, Public domain, source
Penanggalan: Hi I really try my best here, CC BY-SA 4.0, source
Curse: Katsushika Hokusai, Public domain, source
Inugami: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
Xiezhi: Carty239 at English Wikipedia, Public domain, source
Hellhound: Louis Le Breton, Public domain, source
Night hag: Henry Fuseli, Public domain, source
Púca: Wirt Sikes, Public domain, source
Likho: Mhapon, CC BY-SA 4.0, source
Leshy: Γραφέας, CC BY-SA 4.0, source
Tsukumogami: Unknown author, Public domain, source
Rokurokubi: Unknown author, CC BY 4.0, source
Vampire folklore: Dick Thomas Johnson, CC BY 2.0, source
Vodyanoy: Ivan Bilibin, Public domain, source
Kappa: Unknown author, CC0, source
Mare: Henry Fuseli, Public domain, source
Duende: René Mayorga, CC BY-SA 2.0, source
Boitatá: The ponta cabeça, CC BY-SA 4.0, source
Yōkai: Kyosai Kawanabe (河鍋暁斎), Public domain, source
Wiedergänger: Unknown author, Public domain, source
Nyi Roro Kidul: Gunawan Kartapranata, CC BY-SA 3.0, source
Perchta: Holger Uwe Schmitt, CC BY-SA 4.0, source
Lilith: Photographs by Ardon Bar Hama, author of original document is unknown., Public domain, source
Noppera-bō: 芥川龍之介, Public domain, source
Tikbalang: The original uploader was Rodsan18 at English Wikipedia . ( Original t, CC BY 2.5, source
Lady Midday: Віщун, CC BY-SA 4.0, source
Each-uisge: John Allan, CC BY-SA 2.0, source
Blue men of the Minch: Lord P in the Commons 17:16, 17 June 2007 (UTC), CC BY-SA 3.0, source