News
Witch-huntsConnecticut's forgotten witch trial pastFestivalsDay of the Dead festival resurrected at West Palm Beach arts hubStage magicIllusionist Leon Etienne brings magic to Oshkosh this monthStage magicFox Nation Docuseries Uses AI-Generated Imagery to Reanimate Harry HoudiniFestivalsNovember 1, 2026 – FFRF Co-Sponsors Secular Day of the Dead Celebration (virtual)Stage magicHarry Houdini Returns 100 Years Later as an AI Recreation in Fox Nation's New SeriesStage magicFox Nation to Debut AI-Generated ‘Houdini’ Series Tied to 100th Anniversary of Harry Houdini’s DeathStage magicFox Nation to Debut AI-Generated ‘Houdini’ Series Tied to 100th Anniversary of Harry Houdini’s DeathStage magicFox Nation to Debut AI-Generated ‘Houdini’ Series Tied to 100th Anniversary of Harry Houdini’s DeathLiving traditionsMexican principal questions progressive and shamanic content in public school materialsWitch-huntsConnecticut's forgotten witch trial pastFestivalsDay of the Dead festival resurrected at West Palm Beach arts hubStage magicIllusionist Leon Etienne brings magic to Oshkosh this monthStage magicFox Nation Docuseries Uses AI-Generated Imagery to Reanimate Harry HoudiniFestivalsNovember 1, 2026 – FFRF Co-Sponsors Secular Day of the Dead Celebration (virtual)Stage magicHarry Houdini Returns 100 Years Later as an AI Recreation in Fox Nation's New SeriesStage magicFox Nation to Debut AI-Generated ‘Houdini’ Series Tied to 100th Anniversary of Harry Houdini’s DeathStage magicFox Nation to Debut AI-Generated ‘Houdini’ Series Tied to 100th Anniversary of Harry Houdini’s DeathStage magicFox Nation to Debut AI-Generated ‘Houdini’ Series Tied to 100th Anniversary of Harry Houdini’s DeathLiving traditionsMexican principal questions progressive and shamanic content in public school materials

Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

🇮🇩 Indonesia and 2 moreDukun A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living 🇧🇬 Bulgaria and 5 moreKukeriкукери A costumed ritual in Bulgaria to chase away evil spirits and welcome springRite · Protection · Cursing and harm Living 🇦🇹 Austria and 3 morePerchtaPercht A Alpine goddess of winter who rewards diligence and punishes laziness during the twelve days after Christmas.Being · Luck and prosperity · Cursing and harm Revived 🇸🇪 Sweden and 2 moreGermanic seeressvǫlva Diviners and sorceresses of early Germanic and Norse societyTradition · Seeing and foretelling · Power and authority Revived 🇷🇴 Romania and 5 moreVampire folklore Global legends of blood-drinking spirits and undead revenantsBelief · Cursing and harm · Protection Historical 🇮🇶 Iraq and 5 moreLove magic Rituals and spells used to attract, preserve, or end romantic relationships across many cultures.Tradition · Love and attraction · Cursing and harm Historical 🇩🇪 Germany and 5 moreStraw bearStrohbär A carnival figure wrapped in straw that visits homes for gifts and marks the turning of seasons.Tradition · Luck and prosperity · Cursing and harm Living 🇧🇷 Brazil and 1 moreQuimbanda An Afro-Brazilian religion focused on male and female street spirits for worldly mattersTradition · Protection · Luck and prosperity Living 🇲🇾 Malaysia and 1 moreBomohبوموه A Malay shaman and traditional healer who works with spirits, herbs, and geomancy.Tradition · Healing · Seeing and foretelling Living 🇿🇦 South AfricaSympathetic magic A magical principle based on imitation and contact to influence the worldTradition · Protection · Healing Historical 🇮🇹 Italy and 5 moreEuropean witchcraft Historical beliefs in harmful magic and the resulting trials across EuropeBelief · Cursing and harm · Protection Historical 🇬🇷 GreeceWitchcraft in ancient Greece and Rome Ancient beliefs and practices of magic, curses, and love charms in the Mediterranean worldTradition · Cursing and harm · Love and attraction Historical 🇮🇹 Italy and 1 moreShamanism in Europe Scholarly theories on shamanic elements in European folk beliefs and witch trialsTradition · Protection · Cursing and harm Historical 🇨🇭 Switzerland and 2 moreOrder of the Solar TempleOrdre du Temple solaire A neo-Templar new religious movement responsible for mass deaths in the 1990s.Tradition · Cursing and harm Historical 🇵🇭 PhilippinesMananambal A Filipino folk healer who treats illness with herbs, prayers, and sorceryTradition · Healing · Cursing and harm Living 🇯🇵 Japan and 1 moreChain letterFukou no Tegami A message that demands copying and forwarding to avoid bad luck or gain fortuneBelief · Luck and prosperity · Cursing and harm Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.