News
CharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial pastFestivalsDay of the Dead festival resurrected at West Palm Beach arts hubStage magicIllusionist Leon Etienne brings magic to Oshkosh this monthDivinationCan AI Tell Your Fortune? How Chinese Divination Is Going DigitalFestivalsIran celebrates Nowruz, festival of life, in times of warStage magicFox Nation Docuseries Uses AI-Generated Imagery to Reanimate Harry HoudiniFestivalsNovember 1, 2026 – FFRF Co-Sponsors Secular Day of the Dead Celebration (virtual)CharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial pastFestivalsDay of the Dead festival resurrected at West Palm Beach arts hubStage magicIllusionist Leon Etienne brings magic to Oshkosh this monthDivinationCan AI Tell Your Fortune? How Chinese Divination Is Going DigitalFestivalsIran celebrates Nowruz, festival of life, in times of warStage magicFox Nation Docuseries Uses AI-Generated Imagery to Reanimate Harry HoudiniFestivalsNovember 1, 2026 – FFRF Co-Sponsors Secular Day of the Dead Celebration (virtual)
EveryJaadu

Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
KindTraditionRiteCharmOracleSubstanceBeingFigureTextIllusionBelief
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
WhoShamansFolk healersPriests and ritual specialistsWitches, sorcerers and cunning folkDiviners and readersMediums and the possessedCeremonial magicians and alchemistsHouseholds and ordinary peopleStage magiciansScholars and sceptics
OccasionWeddings and betrothalFestivalsBirth and childhoodDeath and remembranceHarvest, farming and weatherNew yearInitiation and coming of ageIllness and misfortuneJourneys and voyagesEveryday use
StandingLivingRevivedFadingHistoricalLegendaryPerformed
OrderBest knownA to ZNewestLiving first
🇪🇬 Egypt and 2 moreLibation The ritual pouring of liquid as an offering to spirits or the deadRite · Speaking with spirits and the dead · Protection Living 🇸🇩 Sudan and 5 moreIncense Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living 🇬🇧 United Kingdom and 4 moreCorn dolly A woven straw figure made from the last sheaf of a European harvest to house the crop spirit.Tradition · Protection · Speaking with spirits and the dead Revived 🇺🇸 United States and 3 moreMediumship The practice of mediating communication between the living and spirits of the dead.Tradition · Speaking with spirits and the dead Living 🇫🇷 France and 5 moreKardecist SpiritismSpiritisme A French spiritualist doctrine based on communication with spirits and reincarnation.Tradition · Speaking with spirits and the dead · Protection Living 🇬🇧 United Kingdom and 3 moreRowancaorann A Northern Hemisphere tree believed to ward off witches and protect travellers.Substance · Protection · Speaking with spirits and the dead Living 🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living 🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living 🇮🇪 Ireland and 5 moreHalloween A Christian vigil on 31 October for the dead, now marked by costumes and carved vegetablesRite · Speaking with spirits and the dead · Protection Living 🇧🇯 Benin and 2 morePapa Legba A loa who stands at the crossroads and opens the gate between people and spiritsBeing · Speaking with spirits and the dead · Power and authority Living 🇺🇸 United States and 2 moreSéance A gathering to communicate with spirits, ranging from religious services to stage performances.Rite · Speaking with spirits and the dead · Healing Living 🇺🇸 United States and 3 moreSandpainting A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living 🇬🇧 United KingdomCŵn Annwn Spectral hounds of the Welsh otherworld that hunt souls and signal deathBeing · Cursing and harm · Speaking with spirits and the dead Legendary 🇯🇵 Japan and 1 moreRokurokubiろくろ首 A Japanese spirit with a stretching neck or a flying headBeing · Cursing and harm · Speaking with spirits and the dead Legendary 🇯🇵 Japan and 3 moreObonお盆 A Japanese Buddhist festival honoring the spirits of ancestors through dance and offeringsTradition · Speaking with spirits and the dead · Luck and prosperity Living 🇸🇳 Senegal and 5 morePentagramπεντάγραμμον A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living 🇬🇷 Greece and 2 moreAstragalomancy Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living 🇨🇱 Chile and 1 moreMachi Mapuche spiritual authorities and healers who bridge herbal knowledge and spirit realmsTradition · Healing · Speaking with spirits and the dead Living 🇷🇴 Romania and 1 moreFolklore of RomaniaFolclorul românesc The traditional stories, music and customs of the Romanian peopleTradition · Speaking with spirits and the dead · Wonder and entertainment Living 🇺🇦 Ukraine and 1 moreUkrainian folklore The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living 🇷🇺 Russia and 7 moreSlavic Native FaithРодноверие A modern polytheistic movement drawing on Slavic folklore, romanticism, and global spiritual traditions.Tradition · Speaking with spirits and the dead · Power and authority Living 🇬🇧 United Kingdom and 4 moreMummers' play A folk drama featuring a fight and a resurrection, performed by amateur troupes in the British Isles.Rite · Luck and prosperity · Speaking with spirits and the dead Revived 🇬🇧 United KingdomWassail A hot spiced drink and the twelfth-night customs of singing to trees or visiting homes for giftsTradition · Luck and prosperity · Protection Living 🇰🇷 South KoreaJesa제사 A Korean ancestral memorial rite involving food offerings and ritual bowsRite · Speaking with spirits and the dead · Luck and prosperity Living 🇨🇳 China and 1 moreAncestor veneration in China中國傳統宗法性宗教 Rites for dead kin who are thought to watch over the familyTradition · Protection · Speaking with spirits and the dead Living 🇮🇳 India and 3 moreSpirit An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living 🇲🇽 Mexico and 5 morePersonifications of death Figures from many cultures that embody the end of life and guide soulsFigure · Speaking with spirits and the dead Living 🇺🇸 United States and 2 moreSpiritualism A nineteenth-century religious movement focused on communicating with the dead.Tradition · Speaking with spirits and the dead Historical 🇨🇳 China and 4 moreFuji扶乩 Chinese planchette writing: gods and ancestors reply through a stylus on sandRite · Speaking with spirits and the dead · Seeing and foretelling Living 🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living 🇯🇵 Japan and 1 moreGood Luck Flag寄せ書き日の丸 (yosegaki hinomaru) A Japanese national flag signed by loved ones to wish a soldier safety and victory.Charm · Protection · Luck and prosperity Living 🇨🇳 China and 1 moreChinese shamanism巫教 (Wūjiào) Spirit-mediums of China who dance and trance to carry messages between people and godsTradition · Speaking with spirits and the dead · Seeing and foretelling Living 🇨🇳 China and 1 moreJiaobei筊杯 (jiǎobēi) Wooden crescent blocks thrown in pairs to ask temple deities yes or no questionsOracle · Seeing and foretelling · Speaking with spirits and the dead Living 🇵🇰 PakistanShamanism in Pakistan A shamanic tradition of the Hunza region where spirit guides select healers who enter trance states through music and riTradition · Seeing and foretelling · Speaking with spirits and the dead Living 🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical 🇨🇳 China and 5 moreRegional forms of shamanism A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living 🇮🇩 IndonesiaIndonesian numismatic charmUang Gobog Coin-like amulets from Indonesia used for protection and ritual offerings.Charm · Protection · Luck and prosperity Living 🇯🇲 Jamaica and 2 moreKromanti A ritual language spoken by ancestral spirits in Jamaican Maroon ceremoniesBelief · Speaking with spirits and the dead Living 🇯🇵 JapanChinkon kishin鎮魂帰神 A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living 🇮🇹 Italy and 2 moreHaruspicy Reading animal entrails to discern divine will and omensRite · Seeing and foretelling · Speaking with spirits and the dead Historical 🇯🇵 JapanMisaki御先 Japanese spirit-like entities that serve gods or possess humans with illness and calamityBeing · Cursing and harm · Speaking with spirits and the dead Living 🇮🇳 IndiaApeswari sabha An Assamese healing rite where village women invoke a goddess to cure illnessRite · Healing · Speaking with spirits and the dead Living 🇺🇸 United States and 2 moreBlack Hebrew Israelites A religious movement claiming African Americans are descendants of ancient IsraelitesTradition · Speaking with spirits and the dead Living 🇺🇸 United StatesAshtar A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living 🇺🇸 United States and 5 moreSpiritualist church A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living 🇰🇪 Kenya and 5 moreLegio Maria A Kenyan church blending Catholic rites with beliefs in a Black Christ and visionary apparitionsTradition · Protection · Healing Living 🇨🇳 ChinaPanhu盤瓠 A dragon-dog origin myth of the Yao and She peoples in ChinaFigure · Speaking with spirits and the dead Legendary 🇯🇲 Jamaica and 1 moreNine-Night A nine-day Caribbean wake rooted in Akan tradition to celebrate the deceased and guide their spirit home.Rite · Speaking with spirits and the dead Living
PreviousMore entries

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.