Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇷🇺 Russia and 4 moreBaba Yaga
A complex Slavic witch figure who lives in a moving hut and flies in a mortar.Figure · Cursing and harm · Protection Legendary
🇨🇱 Chile and 1 moreMachi
Mapuche spiritual authorities and healers who bridge herbal knowledge and spirit realmsTradition · Healing · Speaking with spirits and the dead Living
🇮🇹 Italy and 2 moreHaruspex
A diviner who read the will of gods by inspecting animal entrailsFigure · Seeing and foretelling · Speaking with spirits and the dead Historical
🇨🇳 China and 1 moreDongyue Dadi東嶽大帝
The Chinese mountain god of Mount Tai who rules lifespans and underworld recordsBeing · Speaking with spirits and the dead · Power and authority Living
🇲🇽 Mexico and 5 morePersonifications of death
Figures from many cultures that embody the end of life and guide soulsFigure · Speaking with spirits and the dead Living
🇨🇳 ChinaPanhu盤瓠
A dragon-dog origin myth of the Yao and She peoples in ChinaFigure · Speaking with spirits and the dead Legendary
🇩🇿 AlgeriaTassili Mushroom Figure
Neolithic cave art in Algeria interpreted by some as depicting psychedelic mushroom use.Belief · Speaking with spirits and the dead · Wonder and entertainment Historical
🇺🇸 United States and 2 moreFlying Africans
A legend of enslaved people returning to Africa by magic flightFigure · Cursing and harm · Speaking with spirits and the dead Legendary
🇪🇬 EgyptSoul Collector
A mythical figure said to gather, guide, or judge the spirits of those who have passed away.Being · Speaking with spirits and the dead Legendary
🇦🇹 Austria and 3 moreSalige Frau
A blissful Alpine spirit who guides farmers and guards mountain gameFigure · Protection · Healing Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Baba Yaga: Ivan Bilibin, Public domain, source
- Flying Africans: Matthew T Rader, CC BY-SA 4.0, source
- Machi: Unknown author, Public domain, source
- Haruspicy: Lokilech, CC BY-SA 3.0, source
- Personifications of death: No machine-readable author provided. Kirtap assumed (based on copyrigh, CC BY 2.5, source
- Tassili Mushroom Figure: I redrawn the rock art written by ancient people., Public domain, source
- Salige Frau: various, Public domain, source
- Dongyue Dadi: H2v5o68z, CC0, source