News
Witch-huntsScottish council votes to apologise to women persecuted as witches centuries agoCharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial pastFestivalsDay of the Dead festival resurrected at West Palm Beach arts hubStage magicIllusionist Leon Etienne brings magic to Oshkosh this monthDivinationCan AI Tell Your Fortune? How Chinese Divination Is Going DigitalFestivalsIran celebrates Nowruz, festival of life, in times of warStage magicFox Nation Docuseries Uses AI-Generated Imagery to Reanimate Harry HoudiniWitch-huntsScottish council votes to apologise to women persecuted as witches centuries agoCharmsThe Horns Hand Gesture: One Sign With Five Very Different MeaningsCharmsA Jurassic fossil turned talisman in Morocco links science and faithStage magicHarry Houdini returns from the grave in AI-generated Fox Nation series 100 years after his deathWitch-huntsConnecticut's forgotten witch trial pastFestivalsDay of the Dead festival resurrected at West Palm Beach arts hubStage magicIllusionist Leon Etienne brings magic to Oshkosh this monthDivinationCan AI Tell Your Fortune? How Chinese Divination Is Going DigitalFestivalsIran celebrates Nowruz, festival of life, in times of warStage magicFox Nation Docuseries Uses AI-Generated Imagery to Reanimate Harry Houdini

Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

🇺🇦 Ukraine and 5 moreBullroarer A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living 🇨🇭 SwitzerlandSegen A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical 🇬🇧 United KingdomBarddas A 19th-century book presenting Welsh bardic and druidic theology as ancient traditionText · Speaking with spirits and the dead Historical 🇺🇸 United States and 2 moreFlying Africans A legend of enslaved people returning to Africa by magic flightFigure · Cursing and harm · Speaking with spirits and the dead Legendary 🇲🇽 Mexico and 1 moreGod's eyeOjo de Dios A woven yarn cross believed to grant spiritual sight and protectionCharm · Protection · Speaking with spirits and the dead Living 🇮🇷 IranPersian mysticism A spiritual tradition in Iran blending ancient beliefs with Sufi practice and poetic thought.Tradition · Speaking with spirits and the dead · Change and initiation Living 🇹🇼 TaiwanYin miao陰廟 Temples for wandering spirits in Taiwanese folk religionTradition · Protection · Speaking with spirits and the dead Living 🇮🇶 IraqBurney Relief A Mesopotamian terracotta plaque depicting a winged goddess with owl companions and lion mounts.Charm · Power and authority · Speaking with spirits and the dead Historical 🇩🇿 AlgeriaTassili Mushroom Figure Neolithic cave art in Algeria interpreted by some as depicting psychedelic mushroom use.Belief · Speaking with spirits and the dead · Wonder and entertainment Historical 🇯🇲 Jamaica and 1 moreNine-Night A nine-day Caribbean wake rooted in Akan tradition to celebrate the deceased and guide their spirit home.Rite · Speaking with spirits and the dead Living 🇮🇹 ItalyUR Group An Italian esoteric circle studying magic and traditional philosophy in the late 1920s.Tradition · Speaking with spirits and the dead · Change and initiation Historical 🇺🇸 United States and 3 moreBuilders of the Adytum A Western mystery school teaching tarot and Qabalah through correspondenceTradition · Speaking with spirits and the dead · Power and authority Living 🇮🇷 Iran and 5 moreAxis mundi A concept describing a central point connecting the earthly and heavenly realms.Belief · Speaking with spirits and the dead · Power and authority Historical 🇪🇬 EgyptSoul Collector A mythical figure said to gather, guide, or judge the spirits of those who have passed away.Being · Speaking with spirits and the dead Legendary 🇦🇹 Austria and 3 moreSalige Frau A blissful Alpine spirit who guides farmers and guards mountain gameFigure · Protection · Healing Legendary 🇨🇳 ChinaSuperstition in China A broad category for folk beliefs and rituals dismissed as backward by modern Chinese authoritiesBelief · Protection · Luck and prosperity Living 🇬🇧 United KingdomGorsedd stonesCerrig yr Orsedd Stone circles built for the National Eisteddfod of Wales to host druidic ceremonies.Tradition · Speaking with spirits and the dead · Power and authority Living 🇨🇳 China and 3 moreCash方孔錢 A round copper coin with a square hole used in China and East Asia for two millennia.Charm · Luck and prosperity · Speaking with spirits and the dead Living 🇫🇷 France and 4 moreEctoplasm A substance said to be excreted by mediums during séances, later exposed as common household materials.Substance · Speaking with spirits and the dead Historical 🇮🇳 India and 5 moreLock of hair A piece of human hair kept for symbolic, sentimental, or superstitious reasons.Substance · Protection · Luck and prosperity Living 🇮🇩 Indonesia and 1 moreJailangkung An Indonesian séance using a straw effigy to communicate with spirits of the dead.Rite · Speaking with spirits and the dead Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly digest

Every Monday: seven entries you may not know, what is on the calendar this week, and one rite drawn step by step.