Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇨🇳 China and 1 moreDongyue Dadi東嶽大帝
The Chinese mountain god of Mount Tai who rules lifespans and underworld recordsBeing · Speaking with spirits and the dead · Power and authority Living
🇯🇵 JapanTengu天狗
Japanese mountain spirits that evolved from ominous birds into protective forest guardians.Being · Cursing and harm · Protection Legendary
🇲🇳 Mongolia and 2 moreWind Horseརླུང་རྟ་
An East and Central Asian symbol of the soul, luck, and vital energyBeing · Luck and prosperity · Protection Living
🇯🇵 JapanShikigami式神
A conjured spirit from Japanese Onmyōdō, often bound to paper or animal form.Being · Power and authority · Cursing and harm Historical
🇯🇵 JapanInugami犬神
A Japanese spirit of dog possession and folk sorceryBelief · Cursing and harm · Power and authority Historical
🇨🇳 China and 2 moreEight Immortals八仙
Eight legendary Taoist figures of China, each with a power and a vesselFigure · Protection · Healing Living
🇧🇯 Benin and 2 morePapa Legba
A loa who stands at the crossroads and opens the gate between people and spiritsBeing · Speaking with spirits and the dead · Power and authority Living
🇬🇧 United KingdomHob
A small household spirit of Northern England and the Anglo-Scottish border.Being · Power and authority Historical
🇳🇴 Norway and 1 moreFossegrim
A Scandinavian water spirit known for teaching fiddle music in exchange for offeringsBeing · Power and authority Legendary
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇮🇳 India and 3 moreSpirit
An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living
🇮🇳 IndiaSnow Lionགངས་སེང་གེ་
A celestial mountain guardian of Tibet embodying fearlessness, bliss, and the DharmaBeing · Protection · Power and authority Living
🇮🇱 Israel and 1 moreTeraphimתרפים
Ancient Hebrew household figures linked to ancestry, property rights and divinationBeing · Seeing and foretelling · Luck and prosperity Historical
🇷🇴 Romania and 5 moreBalaur
A many-headed dragon from Romanian folklore that guards treasures and controls the weather.Being · Cursing and harm · Power and authority Legendary
🇺🇸 United StatesAshtar
A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living
🇷🇺 RussiaTriple-headed eagle
A heraldic and mythological bird with three heads, appearing in Russian symbolism and European manuscripts.Being · Power and authority Historical
🇨🇳 ChinaKui夔 (kuí)
A one-legged mountain spirit and ancient music master from Chinese mythologyBeing · Power and authority · Wonder and entertainment Legendary
🇷🇸 SerbiaCikavacцикавац
A winged creature from Serbian folklore that fetches honey and milk for its ownerBeing · Luck and prosperity · Power and authority Legendary
🇫🇷 France and 1 moreDusios
A Gaulish spirit type later classified as an incubus demon by early Christian writersBeing · Cursing and harm · Power and authority Historical
🇵🇱 Poland and 1 moreKarzełekСкарбник, Кладенец
A Slavic mine spirit that guards treasures and guides miners.Being · Protection · Power and authority Historical
🇦🇱 AlbaniaXhindi
Invisible spirits in Albanian mythology that appear at night and may help or harm.Being · Cursing and harm · Power and authority Legendary
🇬🇧 United KingdomMaggy Moulach
A Scottish brownie known for her hair and fierce protection of her kinBeing · Power and authority · Cursing and harm Legendary
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Triple-headed eagle: Неизвестный автор. (фото обложки сборника: Александр Храмов), Public domain, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Curse: Katsushika Hokusai, Public domain, source
- Hob: Jo Turner, CC BY-SA 2.0, source
- Fossegrim: Bjørn som tegner, CC BY-SA 3.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Wind Horse: Clemensmarabu, CC BY-SA 3.0, source
- Ashtar: Evedawn99, Public domain, source
- Kui: Dave Pape, Public domain, source
- Dusios: Eric Hunt, CC BY-SA 2.5, source
- Karzełek: Krystian Hasterok, CC BY 2.5, source
- Dongyue Dadi: H2v5o68z, CC0, source
- Spirit: Jastrow, Public domain, source
- Snow Lion: John Hill, CC BY-SA 4.0, source
- Inugami: Sawaki Suushi (佐脇嵩之, Japanese, *1707, †1772), Public domain, source
- Teraphim: Athanasius Kircher, Public domain, source