Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára
A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living
🇳🇬 Nigeria and 1 moreObatalaỌbatalá
The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living
🇪🇬 EgyptWadjetwꜢḏyt
The green cobra goddess who protected Lower Egypt and the pharaohs.Being · Protection · Power and authority Historical
🇮🇳 India and 1 moreDiyaदीया
A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living
🇮🇳 India and 4 moreShivaशिव
A principal Hindu deity of destruction and yoga, worshipped across South and Southeast AsiaBeing · Power and authority · Change and initiation Living
🇮🇳 IndiaKaliकाली
A fierce Hindu goddess of time and destruction, worshipped as a protective mother.Being · Protection · Cursing and harm Living
🇮🇳 India and 2 moreDurga Pujaদুর্গাপূজা
A ten-day autumn festival honouring the goddess Durga and her victory over evil.Tradition · Protection · Luck and prosperity Living
🇬🇷 Greece and 2 moreAstragalomancy
Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living
🇮🇳 IndiaTarpanaतर्पण
A Vedic offering of water and seeds to gods, sages, and ancestorsRite · Speaking with spirits and the dead · Power and authority Living
🇮🇳 IndiaMuhurtamuhūrta
A Hindu unit of time used to select auspicious moments for rituals and daily practiceBelief · Power and authority · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreShakta pithasशाक्त पीठ (Śākta Pīṭha)
Sacred shrines in Shaktism marking where parts of the goddess Sati fell to earth.Tradition · Speaking with spirits and the dead · Power and authority Living
🇹🇴 Tonga and 5 moreTabootapu
A cultural prohibition that marks something as forbidden or sacredBelief · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता
A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa)
An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreKartikeyaKārttikeya
Hindu god of war and victory, son of Shiva and ParvatiBeing · Power and authority · Protection Living
🇲🇦 Morocco and 5 moreWild rueاسپند
A desert plant whose seeds hold psychoactive alkaloids and serve as incense in the Middle East.Substance · Protection · Speaking with spirits and the dead Living
🇮🇩 IndonesiaNyepiᬜᬾᬧᬶ
A Balinese day of total silence, fasting, and self-reflection to mark the new year.Rite · Cleansing and purification · Speaking with spirits and the dead Living
🇪🇬 EgyptDjedḏd
An ancient Egyptian pillar symbol representing stability and resurrectionCharm · Protection · Power and authority Historical
🇮🇳 India and 1 moreUpanayanaउपनयन
A Hindu rite of passage marking a student's initiation into formal education and spiritual discipline.Rite · Speaking with spirits and the dead · Power and authority Living
🇹🇭 Thailand and 7 moreSpirit house
A small roofed shrine that shelters a place's protective spiritCharm · Protection Living
🇮🇳 India and 3 moreMaha Shivaratriमहाशिवरात्रि
A Hindu night of fasting and vigil dedicated to the deity ShivaTradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 morePilgrimage
A journey to a sacred site for spiritual growth or religious dutyTradition · Healing · Speaking with spirits and the dead Living
🇻🇳 Vietnam and 1 moreVietnamese folk religiontín ngưỡng dân gian Việt Nam
A collection of local spirit worship and ancestral veneration in VietnamTradition · Protection · Healing Living
🇮🇳 IndiaBhadrakaliभद्रकाली
A fierce Hindu goddess worshipped in Kerala and Nashik for protection and spiritual knowledgeBeing · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreBhairavaभैरव
A fierce manifestation of Shiva and a Buddhist protector deity worshipped across South and East Asia.Being · Protection · Cursing and harm Living
🇳🇵 NepalTaleju𑐟𑐮𑐾𑐖𑐸 (Newar) / तलेजु (Devanagari)
A royal goddess of the Kathmandu Valley, worshipped as Durga and Tara.Being · Protection · Power and authority Living
🇮🇩 Indonesia and 4 moreKejawènꦏꦗꦮꦺꦤ꧀ (Kajawèn)
A Javanese tradition blending animism, Hinduism, Buddhism and Islam into a path of inner harmony.Tradition · Protection · Speaking with spirits and the dead Living
🇪🇬 Egypt and 2 moreAmunjmn (Old/Middle Egyptian); Amoun (Coptic)
The hidden creator god of ancient Egypt, later fused with the sun deity Ra.Being · Power and authority · Protection Historical
🇨🇳 China and 5 moreSky lantern天燈
A paper hot air balloon lifted by flame to carry wishes and blessingsRite · Luck and prosperity · Protection Living
🇮🇷 Iran and 7 moreNowruzنوروز
A spring equinox festival marking the new year across Persianate culturesTradition · Luck and prosperity · Cleansing and purification Living
🇺🇦 Ukraine and 5 moreMugwortчорнобиль (chornóbyl')
An aromatic herb used in folk medicine, cooking, and magical protection across Eurasia.Substance · Protection · Healing Living
🇫🇷 France and 3 moreReliquary
A container for sacred remains or objects, crafted across many faithsCharm · Protection · Speaking with spirits and the dead Living
🇮🇳 IndiaNew moon cleansing (sample)
Smoke and water used to mark a lunar month.Rite · Cleansing and purification Fading
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇮🇳 IndiaMangala Dosha
A Hindu astrological belief that Mars causes marital trouble and the rituals used to address itBelief · Protection Living
🇹🇭 Thailand and 1 morePalad khikปลัดขิก
A Thai phallic amulet believed to bring luck and protectionCharm · Protection · Luck and prosperity Living
🇪🇬 Egypt and 1 moreHypocephalus
An ancient Egyptian disk placed under the head of the dead for protection and rebirthCharm · Protection · Speaking with spirits and the dead Historical
🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam
Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical
🇹🇹 Trinidad and Tobago and 4 moreTrinidad Orisha
A syncretic Afro-Caribbean faith blending Yoruba spirit work with Christian and other traditions in Trinidad.Tradition · Speaking with spirits and the dead · Healing Living
🇮🇩 IndonesiaIndonesian numismatic charmUang Gobog
Coin-like amulets from Indonesia used for protection and ritual offerings.Charm · Protection · Luck and prosperity Living
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢
Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical
🇯🇵 Japan and 2 moreJapanese numismatic charm絵銭
Coin-shaped charms from Japan used for protection, luck, and blessings.Charm · Protection · Luck and prosperity Living
🇬🇷 Greece and 4 moreTutelary deity
A guardian spirit or god assigned to protect a specific place, person, or group.Being · Protection Living
🇮🇳 India and 3 moreBrahma Kumarisप्रजापिता ब्रह्माकुमारी ईश्वरीय विश्वविद्यालय
A meditation-based spiritual movement that teaches soul identity and global peaceTradition · Cleansing and purification · Change and initiation Living
🇬🇧 United Kingdom and 2 moreAetherius Society
A new religious movement blending theosophy, UFO claims, and spiritual healing to aid humanity.Tradition · Protection · Healing Living
🇮🇳 IndiaSuperstitions in Sikh societies
Folk beliefs and rituals observed by some Sikhs despite theological prohibitions.Belief · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sunda Wiwitan: Greenland4, Public domain, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Egungun: Ìṣẹ̀ṣeAssembly, CC BY-SA 4.0, source
- Hypocephalus: rob koopman, CC BY-SA 2.0, source
- Palad khik: deror_avi, CC BY-SA 3.0, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Obatala: Isha, CC BY 3.0, source
- Elegua: Sailko, CC BY 3.0, source
- Wadjet: Rama, CC BY-SA 3.0 fr, source
- Diya: Suyash Dwivedi, CC BY-SA 4.0, source
- Shiva: Indianhilbilly, CC BY-SA 3.0, source
- Kali: Raja Ravi Varma, Public domain, source
- Durga Puja: Subhrajyoti07, CC BY-SA 4.0, source
- Astragalomancy: Roland zh, CC BY-SA 3.0, source
- Tarpana: Biswarup Ganguly, CC BY 3.0, source
- Shakta pithas: Abhishek Chandra, Public domain, source
- Taboo: Jonathan McIntosh, CC BY 2.0, source
- Santoshi Mata: Nishu0246, CC BY-SA 4.0, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Ganesha: anonymous, Public domain, source
- Kartikeya: Dassmahen, CC BY-SA 4.0, source
- Wild rue: Yuriy75, CC BY-SA 3.0, source
- Nyepi: Matt Croxson, Public domain, source
- Djed: Anonymous ( Egypt ) Unknown author, Public domain, source
- Upanayana: vinodbahal, CC BY 2.0, source
- Spirit house: Chainwit., CC BY-SA 4.0, source
- Maha Shivaratri: Navneesh Ramessur, CC BY-SA 4.0, source
- Taoist coin charm: Etnografiska Museet, CC BY 2.5, source
- Pilgrimage: Ali Mansuri, CC BY-SA 2.5, source
- Vietnamese folk religion: Unknown (traditional painting dated back to the 17th century), Public domain, source
- Bhadrakali: unknown Basholi artist, Public domain, source
- Bhairava: Saankav, CC BY-SA 4.0, source
- Taleju: Unknown author, CC BY-SA 4.0, source
- Amun: MusikAnimal, CC BY-SA 4.0, source
- Vietnamese numismatic charms: Jean-Michel Moullec, CC BY 2.0, source
- Brahma Kumaris: Tamasin Ramsey, CC BY-SA 3.0, source
- Aetherius Society: Hjamesberglen, CC0, source
- Sky lantern: Richy, CC BY-SA 3.0, source
- Nowruz: Katzenfee50, CC0, source
- Mugwort: Prahlad balaji, CC BY-SA 4.0, source
- Reliquary: Attributed to Jean de Toul, also written Jehan de Touyl in one source, CC0, source
- Superstitions in Sikh societies: jjron, CC BY-SA 3.0, source