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Households and ordinary people

Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.

Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.

Everyday customs

Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.

Women and the home

Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.

Faith and the home

Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.

Why scholars care

Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.

Households and ordinary people on EveryJaadu

The entries written up so far, best known first.

🇪🇬 Egypt and 3 moreAmulet A portable object worn or carried to ward off harm and invite fortuneCharm · Protection · Luck and prosperity Living 🇮🇳 India and 5 moreKolamகோலம் A daily geometric floor drawing made with rice flour at the home entrance in South IndiaTradition · Protection · Luck and prosperity Living 🇮🇳 IndiaKaliकाली A fierce Hindu goddess of time and destruction, worshipped as a protective mother.Being · Protection · Cursing and harm Living 🇮🇳 India and 5 moreBhairavaभैरव A fierce manifestation of Shiva and a Buddhist protector deity worshipped across South and East Asia.Being · Protection · Cursing and harm Living 🇮🇳 India and 5 moreHoliहोली A Hindu spring festival marked by coloured powders and bonfires to celebrate love and virtue.Tradition · Love and attraction · Cursing and harm Living 🇮🇩 IndonesiaOgoh-ogohᬳᭀᬕᭀᬄ ᬳᭀᬕᭀᬄ Balinese sculptures paraded and burned to cleanse the environment before NyepiTradition · Cursing and harm · Cleansing and purification Living 🇮🇳 IndiaPanchagavya A fermented mixture of five cow products used in Hindu rituals and Ayurvedic traditions.Substance · Cleansing and purification · Healing Living 🇹🇭 Thailand and 7 moreSpirit house A small roofed shrine that shelters a place's protective spiritCharm · Protection Living 🇮🇳 IndiaBhadrakaliभद्रकाली A fierce Hindu goddess worshipped in Kerala and Nashik for protection and spiritual knowledgeBeing · Protection · Speaking with spirits and the dead Living 🇻🇳 Vietnam and 1 moreVietnamese folk religiontín ngưỡng dân gian Việt Nam A collection of local spirit worship and ancestral veneration in VietnamTradition · Protection · Healing Living 🇸🇩 Sudan and 5 moreIncense Aromatic plant materials burned to release fragrant smoke for ritual, scent, or timekeeping.Substance · Protection · Speaking with spirits and the dead Living 🇮🇳 IndiaKavu Sacred forest patches in South India that protect local deities and wildlifeTradition · Protection · Speaking with spirits and the dead Living 🇮🇳 India and 1 moreNavagrahaनवग्रह A group of nine celestial deities in Hinduism that govern fate and astrologyTradition · Protection · Luck and prosperity Living 🇮🇷 Iran and 2 moreHaoma A divine plant and spirit in Zoroastrianism, linked to healing and ancient rituals.Substance · Healing · Speaking with spirits and the dead Living 🇮🇳 India and 1 moreGarba A Gujarati circle dance performed around a central symbol during NavaratriIllusion · Power and authority · Luck and prosperity Living 🇩🇲 Dominica and 1 morePrayer beads Beaded strings used to count prayers and mantras across many world religionsSubstance · Speaking with spirits and the dead Living 🇮🇳 IndiaMahakaleshwar JyotirlingaMahākāleśvara A sacred Shiva shrine in Ujjain, India, known for its south-facing idol and ancient origins.Tradition · Protection · Power and authority Living 🇮🇳 India and 5 moreAncestor worship Rites of respect for the dead that maintain family bonds and seek spiritual guidanceTradition · Protection · Speaking with spirits and the dead Living 🇹🇴 Tonga and 5 moreTabootapu A cultural prohibition that marks something as forbidden or sacredBelief · Protection · Speaking with spirits and the dead Living 🇮🇳 India and 3 moreMaha Shivaratriमहाशिवरात्रि A Hindu night of fasting and vigil dedicated to the deity ShivaTradition · Protection · Speaking with spirits and the dead Living 🇮🇳 India and 1 moreMantraमन्त्रम् A sacred sound or phrase repeated to focus the mind and invoke spiritual powerText · Speaking with spirits and the dead · Power and authority Living 🇭🇹 Haiti and 2 moreLwa Spirits in Haitian Vodou that mediate between people and the creator god.Being · Protection · Healing Living 🇳🇬 Nigeria and 3 moreYemọjaYemoja A mother spirit of rivers and oceans worshipped across Yoruba and diaspora traditionsBeing · Protection · Healing Living 🇮🇳 India and 2 moreBrahmarakshasaब्रह्मराक्षसः A cursed Brahmin spirit in Hindu lore, feared for harm and venerated in temples.Being · Cursing and harm · Protection Living 🇹🇭 ThailandSongkranสงกรานต์ The Thai solar New Year marked by water rituals and sand pagodasTradition · Cleansing and purification · Luck and prosperity Living 🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living 🇳🇬 Nigeria and 1 moreObatalaỌbatalá The Yoruba king of white cloth who is believed to have created humanity and presides over purity.Being · Protection · Healing Living 🇪🇬 EgyptWadjetwꜢḏyt The green cobra goddess who protected Lower Egypt and the pharaohs.Being · Protection · Power and authority Historical 🇮🇳 India and 1 moreDiyaदीया A small oil lamp used in prayers and festivals across the Indian subcontinentTradition · Protection · Luck and prosperity Living 🇮🇳 India and 4 moreShivaशिव A principal Hindu deity of destruction and yoga, worshipped across South and Southeast AsiaBeing · Power and authority · Change and initiation Living 🇮🇳 India and 5 morePilgrimage A journey to a sacred site for spiritual growth or religious dutyTradition · Healing · Speaking with spirits and the dead Living 🇮🇷 Iran and 2 moreSomaसोम A sacred ritual drink of the ancient Vedic religion and its Iranian counterpartSubstance · Power and authority · Speaking with spirits and the dead Historical 🇮🇳 India and 2 moreDurga Pujaদুর্গাপূজা A ten-day autumn festival honouring the goddess Durga and her victory over evil.Tradition · Protection · Luck and prosperity Living 🇬🇷 Greece and 2 moreAstragalomancy Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living 🇮🇳 IndiaKumkumकुङ्कुमम् A red powder made from turmeric and lime, used in Hindu markings and ritualsSubstance · Protection · Luck and prosperity Living 🇮🇳 IndiaTarpanaतर्पण A Vedic offering of water and seeds to gods, sages, and ancestorsRite · Speaking with spirits and the dead · Power and authority Living 🇮🇳 IndiaMuhurtamuhūrta A Hindu unit of time used to select auspicious moments for rituals and daily practiceBelief · Power and authority · Speaking with spirits and the dead Living 🇮🇳 India and 5 moreShakta pithasशाक्त पीठ (Śākta Pīṭha) Sacred shrines in Shaktism marking where parts of the goddess Sati fell to earth.Tradition · Speaking with spirits and the dead · Power and authority Living 🇳🇵 NepalTaleju𑐟𑐮𑐾𑐖𑐸 (Newar) / तलेजु (Devanagari) A royal goddess of the Kathmandu Valley, worshipped as Durga and Tara.Being · Protection · Power and authority Living 🇮🇳 India and 1 moreSantoshi Mataसंतोषी माता A Hindu goddess of contentment worshipped through a Friday ritual fast.Being · Protection · Luck and prosperity Living 🇮🇪 Ireland and 4 moreWinter solstice The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living 🇮🇳 India and 2 moreRudrakshaरुद्राक्ष Dried seeds of the Elaeocarpus tree used as prayer beads in Hindu and Buddhist traditions.Substance · Protection · Speaking with spirits and the dead Living 🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa) An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living 🇮🇳 India and 5 moreKartikeyaKārttikeya Hindu god of war and victory, son of Shiva and ParvatiBeing · Power and authority · Protection Living 🇲🇦 Morocco and 5 moreWild rueاسپند A desert plant whose seeds hold psychoactive alkaloids and serve as incense in the Middle East.Substance · Protection · Speaking with spirits and the dead Living 🇮🇩 IndonesiaNyepiᬜᬾᬧᬶ A Balinese day of total silence, fasting, and self-reflection to mark the new year.Rite · Cleansing and purification · Speaking with spirits and the dead Living 🇪🇬 EgyptDjedḏd An ancient Egyptian pillar symbol representing stability and resurrectionCharm · Protection · Power and authority Historical 🇮🇳 India and 1 moreUpanayanaउपनयन A Hindu rite of passage marking a student's initiation into formal education and spiritual discipline.Rite · Speaking with spirits and the dead · Power and authority Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

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