Everyday use: practices that mark them

Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.

Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.

What it looks like

Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.

Why people keep them

Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.

Names, religion and class

Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.

Shops and screens

Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.

Everyday use on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

BeliefHindu and Tantric Buddhist Jain Muslim and Sufi Jewish Christian Sikh Zoroastrian Shinto and Taoist Indigenous and shamanic African and Afro-diasporic Pagan and Neopagan Esoteric and occult Folk and village custom Secular and stage Other traditions

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇯🇵 Japan and 1 moreKuji-in九字印 A system of nine syllables and hand gestures used for protection and spiritual alignment in Japanese esoteric traditionsRite · Protection · Speaking with spirits and the dead Historical

🇬🇷 Greece and 5 moreCrossroads (folklore) A junction between worlds where spirits are met and deals are madeBelief · Speaking with spirits and the dead · Cursing and harm Living

🇳🇬 Nigeria and 4 moreJuju A West African spiritual belief system involving charms and ritualsTradition · Healing · Luck and prosperity Living

🇵🇭 PhilippinesAnito Indigenous Philippine spirits and the carved figures that represent themBeing · Protection · Speaking with spirits and the dead Living

🇬🇷 Greece and 2 moreMagic in the Greco-Roman world Private supernatural practices in ancient Greece and Rome, distinct from public state religion.Tradition · Protection · Cursing and harm Historical

🇰🇷 South Korea and 1 moreKorean shamanismKorean shamanism (Korean: Korean shamanism) A traditional practice of ritual specialists who mediate between the human and spirit worlds.Tradition · Healing · Protection Living

🇮🇪 Ireland and 5 moreCairn A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living

🇪🇪 Estonia and 5 moreSoul dualism A belief that a person contains two or more distinct kinds of soulsBelief · Healing · Speaking with spirits and the dead Historical

🇿🇦 South Africa and 5 moreTraditional healers of Southern Africa Practitioners who blend herbal medicine with ancestral divination in Southern AfricaTradition · Healing · Protection Living

🇳🇴 NorwaySami religion The animist and polytheistic beliefs of the Sámi people across northern ScandinaviaTradition · Protection · Luck and prosperity Historical

🇵🇭 PhilippinesBabaylan Spiritual leaders of pre-colonial Philippines who mediated with the unseen world.Tradition · Healing · Seeing and foretelling Historical

🇹🇭 Thailand and 1 moreGhosts in Thai cultureผี (phi) A wide range of spirits and ghosts found in Thai folklore and popular belief.Belief · Protection · Cursing and harm Living

🇮🇩 Indonesia and 2 moreDukun A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living

🇮🇳 IndiaTheyyam A ritual dance from Kerala where performers embody deities through elaborate costume and songRite · Speaking with spirits and the dead · Protection Living

🇮🇷 Iran and 4 moreJinnجِنّ Supernatural beings in Islamic and pre-Islamic Arabian belief, capable of shapeshifting and living in society.Being · Protection · Cursing and harm Living

🇺🇸 United States and 4 moreRainmaking Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living

🇺🇸 United States and 3 moreSandpainting A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living

🇵🇪 Peru and 5 morePachamama The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living 🇷🇺 RussiaOssetian mythologyИрон мифологи The beliefs and supernatural beings of the Ossetian people in the Caucasus.Tradition · Protection · Speaking with spirits and the dead Historical

🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical

🇬🇹 GuatemalaMaximónRi Laj Mam A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living

🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living

🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living

🇻🇺 Vanuatu and 5 moreKava culture A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living

🇺🇸 United StatesHawaiian religion The traditional spiritual practices of the Indigenous people of Hawaiʻi, centered on deities and ancestral guardians.Tradition · Protection · Speaking with spirits and the dead Living 🇸🇪 Sweden and 3 moreRunic magic The use of ancient Germanic letters for spells, divination, and protectionTradition · Protection · Seeing and foretelling Living

🇲🇲 MyanmarBurmese folk religionNat Worship Animistic worship of nature spirits and ancestors in Myanmar, often practiced alongside Buddhism.Tradition · Protection · Luck and prosperity Living

🇲🇲 MyanmarNatနတ် Spirits venerated in Myanmar alongside Buddhism, including deified humans and nature guardians.Tradition · Protection · Speaking with spirits and the dead Living 🇿🇦 South Africa and 1 moreSan religion Traditional beliefs of the San peoples of Southern Africa, centered on trance and rock artTradition · Speaking with spirits and the dead Living

🇵🇪 Peru and 5 morePalo Santo Aromatic wood used in South American ritual cleansing and folk medicineSubstance · Cleansing and purification · Healing Living

🇳🇿 New ZealandTohunga A Māori expert practitioner of sacred or secular arts, from priests to carvers.Tradition · Healing · Seeing and foretelling Living 🇫🇮 Finland and 1 moreFinnic mythologies The traditional beliefs and spiritual practices of the Finnic-speaking peoples of northern Eurasia.Tradition · Speaking with spirits and the dead · Power and authority Living

🇺🇸 United States and 1 moreOjibwe religion The traditional spiritual practices of the Ojibwe people of North AmericaTradition · Healing · Luck and prosperity Living

🇷🇺 Russia and 3 moreSiberian shamanism The spirit-journey practices of North Asian peoples and their linguistic relativesTradition · Healing · Speaking with spirits and the dead Fading

🇯🇵 Japan and 1 moreAinu religion The animist spiritual beliefs and ritual practices of the Ainu people of Japan and RussiaTradition · Protection · Speaking with spirits and the dead Living

🇨🇳 China and 5 moreRegional forms of shamanism A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living

🇪🇬 Egypt and 5 moreAfrican divination Methods used across the continent to understand present realities and predict future events.Oracle · Seeing and foretelling · Healing Living

🇨🇳 China and 1 moreNuo folk religion傩 (Nuó) A Chinese exorcistic tradition using wooden masks and ancestor worship to drive away malevolent forcesTradition · Protection · Speaking with spirits and the dead Living 🇳🇵 Nepal and 3 moreGurung ShamanismTamu Cho The ancient shamanic beliefs and rituals of the Gurung people in NepalTradition · Protection · Speaking with spirits and the dead Living

🇨🇦 CanadaMistapewmistâpêw (ᒥᐢᑖᐤ) A spirit-being of the Cree peoples, known as the Great Man or Bigfoot.Being · Protection · Healing Living 🇯🇲 Jamaica and 1 moreKromanti dance A sacred Jamaican Maroon ceremony rooted in Asante traditions and ancestral possessionRite · Healing · Protection Living 🇺🇦 Ukraine and 5 moreBullroarer A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living

🇨🇳 ChinaReligion of the Shang dynasty The spiritual system of ancient China's second dynasty, centred on ancestor worship and oracle bone divination.Tradition · Protection · Luck and prosperity Historical 🇷🇺 Russia and 1 moreImitation of sounds in shamanism Shamanic vocal and musical mimicry of nature to invoke spirits or transform identityRite · Speaking with spirits and the dead · Power and authority Living 🇰🇷 South KoreaMusok eumak무속 음악 Traditional Korean shamanistic music performed during gut rituals to induce tranceTradition · Speaking with spirits and the dead Living

🇩🇴 Dominican Republic and 5 moreZemi A Taíno deity or ancestral spirit housed in a carved object used for worship and protectionBeing · Protection · Healing Historical

🇮🇳 India and 3 moreAstral projection An intentional out-of-body experience where consciousness travels through the astral planeTradition · Speaking with spirits and the dead · Change and initiation Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Dukun: Unknown author, CC BY-SA 3.0, source
Astral projection: Hereward Carrington, Sylvan Muldoon., Public domain, source
Mistapew: Alarichall, CC0, source
Theyyam: Shagil Kannur, CC BY-SA 4.0, source
Jinn: VenusFeuerFalle, CC0, source
Rainmaking: George Catlin, Public domain, source
Sandpainting: Mnolf, CC BY-SA 3.0, source
Pachamama: Penarc, CC BY-SA 3.0, source
Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
Maximón: Sapfan (Jan Pesula), Public domain, source
Odinani: Northcote Whitridge Thomas, Public domain, source
Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
Kava culture: Jaejay77, CC BY-SA 4.0, source
Hawaiian religion: Jacques Arago, Public domain, source
Burmese folk religion: Wagaung ( talk ), CC BY-SA 3.0, source
Nat: Emily Khine, CC BY-SA 4.0, source
Nuo folk religion: Wikiwikiyarou, CC BY-SA 3.0, source
Sámi drum: Zouavman Le Zouave, CC BY-SA 3.0, source
Palo Santo: Haplochromis, CC BY-SA 3.0, source
Tohunga: Gottfried Lindauer, Public domain, source
Zemi: Unknown author, CC0, source
African divination: Unknown author, CC BY 4.0, source
Ojibwe religion: Ryan Hodnett, CC BY-SA 4.0, source
Siberian shamanism: Аркадий Зарубин, CC BY-SA 3.0, source
Religion of the Shang dynasty: Unknown author, CC0, source
Ainu religion: Unknown author, Public domain, source
Regional forms of shamanism: Man Sing, Public domain, source
Crossroads (folklore): MiddleOfAfrica, CC BY-SA 4.0, source
Juju: ILN Staff, after special artist correspondent Mr Harries F.R.G.S., Public domain, source
Anito: Frederic H. Sawyer, Public domain, source
Magic in the Greco-Roman world: ArchaiOptix, CC BY-SA 4.0, source
Korean shamanism: Hyewon Shin Yun-bok (申潤福: 1758-early 19th century) (혜원 신윤복 (申潤福: 1758-, Public domain, source
Cairn: Andrew Bossi, CC BY-SA 2.5, source
Soul dualism: 尹真人, Public domain, source
Traditional healers of Southern Africa: Wizzy, CC BY-SA 3.0, source
Babaylan: Hptina24, CC BY-SA 4.0, source
Ghosts in Thai culture: Heinrich Damm ( User:Hdamm , Hdamm at de.wikipedia.org ), CC BY 2.0, source