Everyday use: practices that mark them

Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.

Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.

What it looks like

Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.

Why people keep them

Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.

Names, religion and class

Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.

Shops and screens

Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.

Everyday use on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

BeliefHindu and Tantric Buddhist Jain Muslim and Sufi Jewish Christian Sikh Zoroastrian Shinto and Taoist Indigenous and shamanic African and Afro-diasporic Pagan and Neopagan Esoteric and occult Folk and village custom Secular and stage Other traditions

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇳🇬 Nigeria and 2 moreEshuÈṣù A Yoruba spirit of crossroads, messengers and the balance between joy and sorrowBeing · Speaking with spirits and the dead · Protection Living

🇳🇬 Nigeria and 2 moreOpon IfáỌpọ́n Ifá A carved wooden tray used by Yoruba diviners to read signs and consult spirits.Charm · Seeing and foretelling · Speaking with spirits and the dead Living 🇷🇺 RussiaOssetian mythologyИрон мифологи The beliefs and supernatural beings of the Ossetian people in the Caucasus.Tradition · Protection · Speaking with spirits and the dead Historical

🇬🇪 Georgia and 2 moreGeorgian mythologyქართული მითოლოგია The pre-Christian beliefs of the Kartvelian peoples in the South CaucasusTradition · Protection · Seeing and foretelling Historical

🇬🇹 GuatemalaMaximónRi Laj Mam A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living

🇲🇽 Mexico and 3 moreFolk saint Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief · Protection · Healing Living

🇺🇸 United StatesHopi mythology The creation stories and spirit traditions of the Hopi people of the American SouthwestTradition · Speaking with spirits and the dead · Protection Living

🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical 🇯🇵 Japan and 1 moreKuji-in九字印 A system of nine syllables and hand gestures used for protection and spiritual alignment in Japanese esoteric traditionsRite · Protection · Speaking with spirits and the dead Historical

🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living

🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living

🇨🇳 China and 5 moreFeng shui風水 A Chinese geomantic practice for aligning structures with cosmic energyTradition · Protection · Luck and prosperity Living

🇲🇦 Morocco and 5 moreWild rueاسپند A desert plant whose seeds hold psychoactive alkaloids and serve as incense in the Middle East.Substance · Protection · Speaking with spirits and the dead Living

🇻🇺 Vanuatu and 5 moreKava culture A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living

🇺🇸 United StatesHawaiian religion The traditional spiritual practices of the Indigenous people of Hawaiʻi, centered on deities and ancestral guardians.Tradition · Protection · Speaking with spirits and the dead Living 🇳🇿 New Zealand and 5 moreTapu A Polynesian concept of sacred restriction and spiritual prohibitionTradition · Protection · Speaking with spirits and the dead Living

🇲🇽 Mexico and 5 moreDay of the DeadDía de los Muertos A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition · Speaking with spirits and the dead · Luck and prosperity Living 🇸🇪 Sweden and 3 moreRunic magic The use of ancient Germanic letters for spells, divination, and protectionTradition · Protection · Seeing and foretelling Living

🇮🇶 IraqBabylonian astrology The first organized system of celestial divination in the ancient Near EastTradition · Protection · Seeing and foretelling Historical

🇬🇹 Guatemala and 1 moreMaya calendar A system of timekeeping used by ancient and modern Maya communities to track days, years, and historical cycles.Tradition · Seeing and foretelling · Luck and prosperity Living

🇯🇵 JapanMount Osore恐山 A volcanic pilgrimage site in Japan believed to be a gateway to the underworldTradition · Speaking with spirits and the dead · Protection Living

🇵🇪 Peru and 2 moreInca religion The polytheistic beliefs and rites of the Inca Empire across the AndesTradition · Protection · Luck and prosperity Historical

🇿🇦 South Africa and 1 moreMutiumuthi Traditional medicine practice in Southern Africa using plants, animals and mineralsTradition · Healing · Protection Living

🇲🇲 MyanmarBurmese folk religionNat Worship Animistic worship of nature spirits and ancestors in Myanmar, often practiced alongside Buddhism.Tradition · Protection · Luck and prosperity Living

🇮🇩 Indonesia and 4 moreKejawènꦏꦗꦮꦺꦤ꧀ (Kajawèn) A Javanese tradition blending animism, Hinduism, Buddhism and Islam into a path of inner harmony.Tradition · Protection · Speaking with spirits and the dead Living

🇲🇲 MyanmarNatနတ် Spirits venerated in Myanmar alongside Buddhism, including deified humans and nature guardians.Tradition · Protection · Speaking with spirits and the dead Living

🇧🇯 Benin and 5 moreVodun art Religious sculpture and temple painting from West African Vodun traditionsTradition · Protection · Speaking with spirits and the dead Living

🇮🇩 IndonesiaNyi Roro KidulRatu Laut Selatan The spirit queen of Java's southern coast and guardian of the Indian OceanBeing · Protection · Cursing and harm Living 🇿🇦 South Africa and 1 moreSan religion Traditional beliefs of the San peoples of Southern Africa, centered on trance and rock artTradition · Speaking with spirits and the dead Living

🇪🇬 Egypt and 5 moreZārزار A spirit possession tradition and healing ritual in the Horn of Africa and Middle EastTradition · Healing · Speaking with spirits and the dead Living

🇵🇪 Peru and 5 morePalo Santo Aromatic wood used in South American ritual cleansing and folk medicineSubstance · Cleansing and purification · Healing Living

🇳🇿 New ZealandTohunga A Māori expert practitioner of sacred or secular arts, from priests to carvers.Tradition · Healing · Seeing and foretelling Living 🇫🇮 Finland and 1 moreFinnic mythologies The traditional beliefs and spiritual practices of the Finnic-speaking peoples of northern Eurasia.Tradition · Speaking with spirits and the dead · Power and authority Living

🇺🇸 United States and 5 moreFlorida Water A citrus perfume used in spiritual cleansing and folk healing across the Americas.Substance · Protection · Cleansing and purification Living

🇺🇸 United States and 1 moreOjibwe religion The traditional spiritual practices of the Ojibwe people of North AmericaTradition · Healing · Luck and prosperity Living

🇷🇺 Russia and 3 moreSiberian shamanism The spirit-journey practices of North Asian peoples and their linguistic relativesTradition · Healing · Speaking with spirits and the dead Fading

🇮🇱 Israel and 3 moreCleromancy A divination method that uses random chance to reveal divine willOracle · Seeing and foretelling · Speaking with spirits and the dead Living

🇮🇳 India and 5 moreCowrie A sea snail shell used as currency, divination tool, and charm across many culturesSubstance · Seeing and foretelling · Luck and prosperity Living

🇸🇳 Senegal and 5 moreAncestor veneration Rituals of respect and offerings for the dead across many culturesTradition · Protection · Speaking with spirits and the dead Living

🇮🇶 Iraq and 3 moreAncient Mesopotamian religion The polytheistic beliefs and practices of Sumer, Akkad, Assyria and Babylonia from 6000 BC to 500 ADTradition · Power and authority · Speaking with spirits and the dead Historical

🇨🇳 China and 5 moreRegional forms of shamanism A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living

🇪🇬 Egypt and 5 moreAmulet A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living

🇨🇳 China and 1 moreTaoist coin charm道教品壓生錢 Chinese and Vietnamese numismatic charms used for protection and feng shuiCharm · Protection · Cursing and harm Historical

🇪🇬 Egypt and 5 moreAfrican divination Methods used across the continent to understand present realities and predict future events.Oracle · Seeing and foretelling · Healing Living

🇮🇳 India and 3 moreAstrology A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical

🇯🇵 Japan and 4 moreHousehold deity A spirit or minor god believed to guard a home and its family members.Being · Protection · Speaking with spirits and the dead Historical

🇨🇳 China and 1 moreNuo folk religion傩 (Nuó) A Chinese exorcistic tradition using wooden masks and ancestor worship to drive away malevolent forcesTradition · Protection · Speaking with spirits and the dead Living 🇫🇮 Finland and 2 moreHaltija A supernatural guardian of a specific place or animal species in Finnish and Baltic Finnic mythologyBeing · Protection · Speaking with spirits and the dead Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
Sunda Wiwitan: Greenland4, Public domain, source
Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
Astrology: Wilfredor, CC0, source
Eshu: Sailko, CC BY 3.0, source
Opon Ifá: Unknown author, CC BY 3.0, source
Georgian mythology: Mostafameraji, CC BY-SA 4.0, source
Maximón: Sapfan (Jan Pesula), Public domain, source
Folk saint: Sergio Serrano, CC BY-SA 2.0, source
Hopi mythology: Sailko, CC BY 3.0, source
Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
Odinani: Northcote Whitridge Thomas, Public domain, source
Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
Feng shui: Unknown author, Public domain, source
Wild rue: Yuriy75, CC BY-SA 3.0, source
Kava culture: Jaejay77, CC BY-SA 4.0, source
Hawaiian religion: Jacques Arago, Public domain, source
Day of the Dead: RubeHM, CC BY-SA 4.0, source
Taoist coin charm: Etnografiska Museet, CC BY 2.5, source
Maya calendar: MBisanz, CC BY-SA 3.0, source
Mount Osore: Douglas P Perkins ( Douglaspperkins ( talk )), CC BY 3.0, source
Inca religion: Chronicler Martín of Murúa (Cronista Martín de Murúa), Public domain, source
Muti: Nicholas Roux, CC BY-SA 4.0, source
Burmese folk religion: Wagaung ( talk ), CC BY-SA 3.0, source
Nat: Emily Khine, CC BY-SA 4.0, source
Vodun art: Fraipont, Gustave (1849-1923), Public domain, source
Nuo folk religion: Wikiwikiyarou, CC BY-SA 3.0, source
Nyi Roro Kidul: Gunawan Kartapranata, CC BY-SA 3.0, source
Zār: Emad Nemati, CC BY-SA 4.0, source
Palo Santo: Haplochromis, CC BY-SA 3.0, source
Tohunga: Gottfried Lindauer, Public domain, source
African divination: Unknown author, CC BY 4.0, source
Florida Water: Unknown artist(s), Public domain, source
Ojibwe religion: Ryan Hodnett, CC BY-SA 4.0, source
Siberian shamanism: Аркадий Зарубин, CC BY-SA 3.0, source
Cleromancy: Julius Schnorr von Carolsfeld, Public domain, source
Cowrie: NOAA (Photo Collection of Dr. James P. McVey, NOAA Sea Grant Program), Public domain, source
Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
Regional forms of shamanism: Man Sing, Public domain, source
Household deity: Claus Ableiter, CC BY-SA 3.0, source