Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇮🇪 Ireland and 5 moreSeventh son of a seventh son A folklore belief that birth order grants supernatural healing or cursed powersBelief · Healing · Cursing and harm Historical

🇮🇳 IndiaAstrometeorology A historical belief that celestial positions forecast weather and climateBelief · Seeing and foretelling Historical 🇭🇺 HungaryCurse of TuranTuráni átok A Hungarian belief that a historic spell causes national misfortune and personal despairBelief · Cursing and harm Historical

🇷🇺 Russia and 1 moreUnclean forceнечисть A Slavic term for evil spirits and the undead that inhabit the natural worldBelief · Cursing and harm Historical

🇩🇪 Germany and 1 moreHercules' ClubHerkuleskeule A club-shaped amulet worn in the Roman Empire and by Germanic peoples as a protective charm.Charm · Protection Historical

🇻🇳 Vietnam and 2 moreVietnamese numismatic charmsBùa Việt Nam Coin-shaped charms used for protection, luck, and ritual in Vietnamese cultureCharm · Protection · Luck and prosperity Historical

🇪🇬 Egypt and 2 moreLecanomancy Divination using a dish or bowl of water to read the futureOracle · Seeing and foretelling · Luck and prosperity Historical

🇧🇷 BrazilThe Hairy LegPerna cabeluda A Brazilian urban legend of a detached leg that attacks people at nightFigure · Cursing and harm · Wonder and entertainment Historical 🇯🇵 JapanAkisutozenekoあきすとぜねこ A Shōwa-era Japanese game that turns lovers' names into a predicted relationship outcomeBelief · Love and attraction Historical

🇨🇳 ChinaPodomancy A divination method that reads the lines and shapes of the soles to reveal character and fateOracle · Seeing and foretelling Historical 🇨🇳 ChinaChronomancy A divination method to find lucky days and the best times for action.Oracle · Luck and prosperity Historical

🇬🇷 GreeceWitchcraft in ancient Greece and Rome Ancient beliefs and practices of magic, curses, and love charms in the Mediterranean worldTradition · Cursing and harm · Love and attraction Historical

🇪🇬 EgyptBarbarous name A magical word whose meaning is unknown or ignored, valued for its sound alone.Text · Power and authority Historical

🇨🇳 China and 2 moreChinese burial money瘞錢 (yì qián) Imitations of currency placed in Chinese graves to serve the deceased in the afterlife.Charm · Protection · Luck and prosperity Historical 🇬🇧 United KingdomWirry-cow A Scottish folk figure representing a frightening object or spiritBeing · Cursing and harm Historical

🇮🇹 Italy and 2 moreHaruspicy Reading animal entrails to discern divine will and omensRite · Seeing and foretelling · Speaking with spirits and the dead Historical

🇮🇷 Iran and 5 moreHippomancy Divination through the movements, sounds, and tracks of horsesOracle · Seeing and foretelling · Luck and prosperity Historical

🇰🇷 South Korea and 3 moreKorean numismatic charm열쇠패 Coin-shaped objects used as protective and decorative charms in Korean cultureCharm · Protection · Luck and prosperity Historical

🇨🇳 China and 1 moreLock charms家锁 / 锁片 (jiā suǒ / suǒ piàn) A Chinese metal pendant shaped like a lock to protect children from harm and death.Charm · Protection · Luck and prosperity Historical 🇬🇧 United KingdomMadam Pigott A White Lady ghost of Shropshire who haunts roads and rides on horsesBeing Historical

🇮🇳 India and 3 moreAstrology A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical 🇮🇹 Italy and 1 moreShamanism in Europe Scholarly theories on shamanic elements in European folk beliefs and witch trialsTradition · Protection · Cursing and harm Historical

🇨🇳 China and 1 moreConfucian coin charms Amulets bearing Confucian moral teachings and historical storiesCharm · Protection · Luck and prosperity Historical

🇨🇳 China and 1 moreVault protector coin鎮庫錢 (zhèn kù qián) Large Chinese numismatic charms cast to guard mint treasuries and attract wealth.Charm · Protection · Luck and prosperity Historical 🇯🇵 JapanTanukitsuki狸憑き (たぬきつき) A Japanese folk belief where a tanuki spirit possesses a human, causing illness and strange behavior.Belief · Cursing and harm Historical

🇨🇳 China and 3 moreMarriage coin charm夫婦和合花錢 Coin-shaped amulets from East Asia that celebrate marriage, fertility, and conjugal harmonyCharm · Protection · Luck and prosperity Historical 🇬🇧 United KingdomFumsup A small figurine charm believed to bring good luck, popular in the late 19th and early 20th centuries.Charm · Luck and prosperity Historical

🇨🇭 Switzerland and 2 moreOrder of the Solar TempleOrdre du Temple solaire A neo-Templar new religious movement responsible for mass deaths in the 1990s.Tradition · Cursing and harm Historical

🇷🇺 Russia and 3 moreChortчёрт A Slavic demon spirit with horns and hooves, known in folklore as a trickster or minor evil force.Being · Cursing and harm · Luck and prosperity Historical

🇮🇷 Iran and 1 moreDerafsh Kavianiدرفش کاویانی A legendary royal standard of pre-Islamic Iran, later adopted as a symbol of national identity.Charm · Power and authority · Luck and prosperity Historical

🇸🇮 Slovenia and 5 moreVesnaВесна A Slavic personification of spring and youth, known in myth and languageFigure · Luck and prosperity Historical

🇯🇵 JapanNurikabe塗り壁 A spirit that manifests as an invisible wall to block travelers at nightBeing · Cursing and harm Historical

🇷🇴 Romania and 2 moreStrixστρίξ A classical bird of ill omen that evolved into a term for witches and vampires across Europe.Being · Cursing and harm · Luck and prosperity Historical

🇮🇱 Israel and 1 moreTeraphimתרפים Ancient Hebrew household figures linked to ancestry, property rights and divinationBeing · Seeing and foretelling · Luck and prosperity Historical

🇯🇵 JapanAosaginohi青鷺火 A Japanese will-o'-the-wisp attributed to the glowing flight of herons at nightBelief · Wonder and entertainment Historical

🇮🇪 Ireland and 4 moreFairy Queen A female ruler of fairies found in folklore, literature, and witchcraft trials across Europe.Figure · Power and authority Historical 🇷🇺 Russia and 4 moreFiery serpentsогненный змей A pan-Slavic spirit of fire and wind, seen as a demon or a household helperBeing · Cursing and harm · Luck and prosperity Historical

🇵🇱 Poland and 3 moreStrzyga A female demon in Polish folklore, linked to owls and vampiric traitsBeing · Cursing and harm · Protection Historical

🇪🇬 Egypt and 2 moreAbyzou A female demon of envy who targets newborns and pregnant women in late antique magic.Being · Cursing and harm · Protection Historical

🇬🇷 GreeceGelloΓελλώ A Greek demon of infancy and a class of beings blamed for infant death.Being · Cursing and harm · Protection Historical

🇯🇵 JapanUwanうわん A Japanese yōkai with an unknown identity and a loud voiceBeing Historical

🇷🇺 RussiaTriple-headed eagle A heraldic and mythological bird with three heads, appearing in Russian symbolism and European manuscripts.Being · Power and authority Historical 🇬🇧 United Kingdom and 1 moreThirteen Treasures of the Island of BritainTri Thlws ar Ddeg Ynys Prydain A collection of magical objects from late-medieval Welsh legendText · Wonder and entertainment Historical 🇵🇱 PolandTopielec A Slavic water spirit of the drowned dead that pulls victims into lakes.Being · Cursing and harm Historical

🇪🇸 SpainAnjanaanˈhana / an.xa.nɜ Cantabrian fairies who protect forests and bring gifts to children.Being · Protection · Luck and prosperity Historical 🇮🇹 Italy and 1 moreCola Pesce An Italian merman legend about a boy cursed by his mother to live in the seaFigure · Cursing and harm · Seeing and foretelling Historical

🇩🇪 Germany and 3 moreWiedergänger A German term for a revenant or ghost that returns to the world of the living.Being · Cursing and harm Historical

🇮🇹 ItalyScrofa semilanuta A legendary sow seen in a dream that became the ancient emblem of Milan.Figure · Wonder and entertainment · Seeing and foretelling Historical

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Vault protector coin: 风之清扬, CC BY-SA 3.0, source
Astrometeorology: Unknown author, CC BY 4.0, source
Aosaginohi: Koikawa Harumachi ja:恋川春町 (1744-1789), Public domain, source
Order of the Solar Temple: George Stock derivative work: thumperward ( talk ), Public domain, source
Xana: John William Waterhouse, Public domain, source
Astrology: Wilfredor, CC0, source
Barbarous name: Aktiophis, CC BY-SA 4.0, source
Chinese burial money: Gary Todd, CC0, source
Unclean force: Unknown author, Public domain, source
Fairy: Henry Fuseli, Public domain, source
Hercules' Club: Wolfgang Sauber, CC BY-SA 4.0, source
Lecanomancy: Author Robert Burns Translator Alexander Smith Illustrator C. A. Vande, Public domain, source
Podomancy: Eyefive45, CC BY-SA 4.0, source
Haruspicy: Lokilech, CC BY-SA 3.0, source
Hippomancy: Wer?Du?!, CC BY-SA 3.0, source
Confucian coin charms: Jean-Michel Moullec, CC BY 2.0, source
Marriage coin charm: Scott Semans, CC BY 3.0, source
Vietnamese numismatic charms: Jean-Michel Moullec, CC BY 2.0, source
Derafsh Kaviani: CNG Coins, CC BY-SA 3.0, source
Vesna: Viktor Vasnetsov, Public domain, source
Nurikabe: Anonymous Unknown author, Public domain, source
Strix: Prosthetic Head, CC BY-SA 4.0, source
Strzyga: Filip Gutowski, CC BY-SA 4.0, source
Abyzou: Paul Perdirizet (1870-4 juin 1938), Public domain, source
Uwan: Sawaki Sūshi (佐脇嵩之, Japanase, *1707, †1772), Public domain, source
Gello: Filippino Lippi, Public domain, source
Wiedergänger: Unknown author, Public domain, source
Scrofa semilanuta: M.casanova, CC BY-SA 4.0, source
Witchcraft in ancient Greece and Rome: Wilhelm Tischbein, Public domain, source
Korean numismatic charm: Unknown author(s)., Public domain, source
Chort: Unknown author, Public domain, source
Lock charms: Scott Semans World Coins (CoinCoin.com)., CC BY 3.0, source
Teraphim: Athanasius Kircher, Public domain, source
The Hairy Leg: Diógenes Montenegro, Public domain, source
Triple-headed eagle: Неизвестный автор. (фото обложки сборника: Александр Храмов), Public domain, source