Folk and village custom magic and ritual

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇮🇳 India and 5 moreSnake charming A street performance using a gourd flute to make snakes swayIllusion · Wonder and entertainment · Luck and prosperity Fading

🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living

🇯🇵 Japan and 2 moreTanabataたなばた (七夕) A Japanese celebration of star-crossed lovers and written wishesTradition · Luck and prosperity · Wonder and entertainment Living

🇨🇿 Czech RepublicCzech folklore The folk traditions of the Czech people, from seasonal rites to music and craft.Tradition · Protection · Luck and prosperity Living

🇮🇪 Ireland and 5 moreTrick-or-treating A Halloween custom where costumed visitors ask for treats from homesTradition · Luck and prosperity · Wonder and entertainment Living

🇬🇧 United Kingdom and 3 moreHobby horse A costumed character made from wood or cloth used in seasonal folk customs and processions.Illusion · Luck and prosperity · Wonder and entertainment Living

🇮🇪 Ireland and 4 moreMay Day A European spring festival marking the start of summer with flowers, poles and fire.Tradition · Protection · Luck and prosperity Living

🇺🇸 United States and 1 moreGroundhog DayGrund'sau dåk A North American custom using a burrowing rodent to forecast the end of winterTradition · Seeing and foretelling · Luck and prosperity Living 🇦🇺 Australia and 2 moreTheatrical superstitions Beliefs and rituals among actors to avoid bad luck and ward off spiritsBelief · Protection · Luck and prosperity Living

🇭🇹 HaitiHaitian CarnivalKanaval A major Caribbean festival of music, dance, and satire leading to Mardi Gras in HaitiTradition · Wonder and entertainment · Luck and prosperity Living 🇮🇹 ItalyIn bocca al lupo An Italian idiom wishing good luck by invoking danger, with a response asking for the wolf's death.Belief · Luck and prosperity Living

🇳🇱 Netherlands and 3 moreZwarte Piet A companion of Saint Nicholas in Low Countries folklore, now the subject of major cultural debate.Figure · Luck and prosperity Living

Folk and village custom: magic in this belief world