Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇬🇧 United KingdomBoobrie A shapeshifting loch monster from Scottish folklore that preys on livestock and horses.Being · Cursing and harm Legendary 🇷🇺 RussiaShishigaшишига A female swamp spirit of Russian and Komi folklore that brings misfortune and death.Being · Cursing and harm Legendary 🇯🇵 Japan and 2 moreChimimōryō魑魅魍魎 A Chinese term for mountain and river spirits that spread to Japan and VietnamBeing · Cursing and harm Legendary

🇸🇪 Sweden and 1 moreSkogsrå A forest spirit in Swedish folklore who appears as a beautiful woman but hides a hollow back and animal feet.Being · Luck and prosperity · Cursing and harm Legendary 🇵🇱 PolandTopielec A Slavic water spirit of the drowned dead that pulls victims into lakes.Being · Cursing and harm Historical 🇮🇹 Italy and 1 moreCola Pesce An Italian merman legend about a boy cursed by his mother to live in the seaFigure · Cursing and harm · Seeing and foretelling Historical

🇩🇪 Germany and 3 moreWiedergänger A German term for a revenant or ghost that returns to the world of the living.Being · Cursing and harm Historical 🇷🇺 Russia and 1 moreLikhoradkaЛихорадка A fever spirit in Slavic myth who brings illness and sicknessBeing · Cursing and harm Legendary 🇷🇴 RomaniaCăpcăun A Romanian ogre with a dog head known for kidnapping children and eating peopleBeing · Cursing and harm Legendary 🇮🇹 ItalyMonacielloMunaciello A Neapolitan sprite linked to the city's underground waterways and hidden wealth.Figure · Luck and prosperity · Cursing and harm Legendary 🇸🇪 SwedenAskafroa A Scandinavian tree spirit believed to guard the ash and demand appeasement.Being · Cursing and harm · Protection Legendary

🇫🇷 France and 1 moreDusios A Gaulish spirit type later classified as an incubus demon by early Christian writersBeing · Cursing and harm · Power and authority Historical

🇨🇳 ChinaNine-headed bird九頭鳥 A mythical creature from ancient China that became a symbol of deceit.Being · Cursing and harm Legendary 🇬🇧 United KingdomTrow Nocturnal spirits of the Orkney and Shetland islands, known for mischief and musical abduction.Being · Cursing and harm · Wonder and entertainment Historical 🇮🇹 ItalySquasc A small, tawny creature from Eastern Lombardy folklore that frightens children and plays jokes on young girlsBeing · Cursing and harm · Wonder and entertainment Legendary

🇰🇷 South KoreaKorean virgin ghost처녀귀신 (cheonyeo-gwisin) A spirit of an unmarried woman who died with resentment in Korean folklore.Being · Cursing and harm · Binding and oaths Historical

🇫🇷 FranceYan-gant-y-tan A Breton demon who carries five candles and is said to bring bad luck.Being · Cursing and harm · Wonder and entertainment Historical

🇩🇪 Germany and 4 moreNight ravennattravn A nocturnal creature of European folklore, feared as a child-stealer or seen as a ghost in bird form.Being · Cursing and harm Historical 🇳🇴 NorwayDeildegast A Norwegian ghost bound to boundary stones it moved in lifeBeing · Cursing and harm Historical

🇫🇷 FranceMargot the fairy Earthly fairies of Brittany known for dancing, building monuments, and testing human guests.Being · Luck and prosperity · Cursing and harm Historical

🇭🇺 Hungary and 1 moreSárkány A winged reptilian beast from Hungarian folklore, linked to weather and literary heroes.Being · Cursing and harm · Wonder and entertainment Historical

🇯🇵 JapanSakabashira逆柱 A reversed wooden pillar in Japanese folk belief, said to cause misfortune or ward off disasterBelief · Protection · Cursing and harm Historical 🇹🇼 TaiwanMo-sin-a魔神仔 A short, furry forest demon from Taiwanese folklore said to lure travelers into the mountains.Being · Cursing and harm Legendary 🇵🇹 Portugal and 1 moreCabra cabriola A fire-breathing goat bogeyman used to frighten children in Portuguese and Brazilian folkloreBeing · Cursing and harm Living 🇨🇳 China and 1 moreKakuen玃猿 (Jué yuán) A legendary ape-like creature from Chinese and Japanese folklore known for abducting humans.Being · Cursing and harm Legendary

🇷🇺 Russia and 2 moreSupernatural beings in Slavic religion Mythic entities of nature, death, and fate in Slavic folklore and belief.Being · Protection · Cursing and harm Legendary 🇵🇭 PhilippinesTiyanak A vampiric creature in Philippine mythology that mimics a baby to lure travelers.Being · Cursing and harm · Luck and prosperity Living 🇮🇳 IndiaBramrachokh A demon in Kashmiri myth that mimics a light to lead travellers astrayBeing · Cursing and harm Legendary

🇩🇪 Germany and 3 moreDrude A Germanic nightmare spirit and the pentagram charm used to keep it outBeing · Cursing and harm · Protection Historical

🇺🇸 United StatesMoll Dyer A Maryland folktale about a woman accused of witchcraft and her cursed stoneFigure · Cursing and harm · Protection Legendary

🇮🇩 IndonesiaBabi ngepet A Javanese myth about a person who turns into a boar to steal wealthBeing · Luck and prosperity · Cursing and harm Legendary

🇪🇸 SpainGuajona A blood-sucking hag from Cantabrian and Asturian legendBeing · Cursing and harm Legendary

🇬🇧 United KingdomMadgy Figgy's Chair A granite rock in Cornwall linked to a legendary witch and her storm conjuringFigure · Cursing and harm · Luck and prosperity Historical 🇷🇸 SerbiaBaukБаук A bear-like creature from Serbian folklore that lurks in the dark.Being · Cursing and harm Legendary 🇯🇵 JapanAyakashi妖 Water spirits and ghost lights in Japanese folkloreBeing · Cursing and harm · Luck and prosperity Historical

🇩🇪 Germany and 1 moreAufhocker A German folklore spirit that leaps on travelers and weighs them down.Being · Cursing and harm Legendary 🇫🇷 France and 1 moreDames Blanches Spectral women in French folklore who demand dances or warn of dangerBeing · Cursing and harm · Protection Legendary

🇺🇸 United States and 2 moreFlying Africans A legend of enslaved people returning to Africa by magic flightFigure · Cursing and harm · Speaking with spirits and the dead Legendary 🇸🇪 SwedenYsätters-Kajsa A wind-troll from Swedish folklore who danced with the gales of NärkeFigure · Cursing and harm · Luck and prosperity Legendary

🇪🇸 SpainXana A water spirit of Asturian myth who offers treasures or madness to those who hear her song.Being · Luck and prosperity · Cursing and harm Legendary 🇯🇵 JapanYamajijii山爺 A one-eyed mountain spirit from Shikoku folklore known for its thunderous voice and unpredictable nature.Being · Cursing and harm · Luck and prosperity Historical 🇺🇸 United States and 1 moreBaskerville effect A theory that superstition about unlucky numbers causes heart attacks through stressBelief · Cursing and harm Historical 🇬🇧 United KingdomLantern man A ghost light of the English fens said to lure victims into the marshesBelief · Cursing and harm Historical 🇧🇷 BrazilLobisomem A South American shape-shifter born from family fate or sin, often linked to the full moon.Being · Cursing and harm Legendary

🇮🇸 IcelandGrýla A monstrous Icelandic troll associated with Christmas and the Yule LadsBeing · Cursing and harm Living 🇯🇵 JapanSankai産怪 A yōkai born from a woman during childbirth if proper care is neglectedBeing · Cursing and harm Legendary 🇦🇱 AlbaniaXhindi Invisible spirits in Albanian mythology that appear at night and may help or harm.Being · Cursing and harm · Power and authority Legendary 🇵🇭 PhilippinesMandurugo A shapeshifting spirit from Philippine folklore that feeds on human bloodBeing · Cursing and harm Legendary

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Boobrie: Ole Worm - Olaus Wormius, Public domain, source
Supernatural beings in Slavic religion: Bartolomeo Giuliano, CC BY-SA 3.0, source
Korean virgin ghost: 국립국어원, CC BY-SA 2.0 kr, source
Grýla: Andrii Gladii, CC BY-SA 4.0, source
Xana: John William Waterhouse, Public domain, source
Flying Africans: Matthew T Rader, CC BY-SA 4.0, source
Changeling: Henry Fuseli, Public domain, source
Skogsrå: Gunnar Creutz (Achird), CC BY-SA 3.0, source
Wiedergänger: Unknown author, Public domain, source
Yan-gant-y-tan: Louis Le Breton, Public domain, source
Night raven: Kim Diaz Holm (den unge herr Holm), CC BY 4.0, source
Dusios: Eric Hunt, CC BY-SA 2.5, source
Nine-headed bird: Unknown author, Public domain, source
Sakabashira: Unknown author, Public domain, source
Sárkány: Albrecht Dürer, Public domain, source
Drude: Ramessos, Public domain, source
Moll Dyer: Dougtone, CC BY-SA 2.0, source
Babi ngepet: Tropenmuseum, CC BY-SA 3.0, source
Guajona: Francisco Goya / Francisco Goya, Public domain, source
Madgy Figgy's Chair: Jim Champion, CC BY-SA 3.0, source
Aufhocker: Longbow4u, Public domain, source