Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇮🇳 India and 5 moreSnake worship Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living 🇬🇧 United Kingdom and 1 moreChaos magic A modern magical system that treats belief as a flexible tool rather than a fixed truth.Tradition · Change and initiation · Power and authority Living

🇪🇬 Egypt and 1 moreAncient Egyptian religion Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical

🇨🇳 China and 3 moreTang-ki童乩 (tóngjī); 乩童 (jītóng) A Chinese folk-religion medium whose body a deity is held to take overTradition · Speaking with spirits and the dead · Seeing and foretelling Living

🇸🇳 Senegal and 5 moreAncestor veneration Rituals of respect and offerings for the dead across many culturesTradition · Protection · Speaking with spirits and the dead Living

🇲🇦 Morocco and 1 moreGnawa musicڭْناوة or كْناوة Moroccan ritual music blending West African heritage with Islamic practice for healing and tranceTradition · Healing · Speaking with spirits and the dead Living

🇺🇸 United States and 2 moreSpiritualism A nineteenth-century religious movement focused on communicating with the dead.Tradition · Speaking with spirits and the dead Historical

🇺🇸 United States and 1 moreBarnstar A painted or carved star used to decorate barns in parts of the United States and Canada.Charm · Luck and prosperity · Wonder and entertainment Living

🇺🇸 United States and 5 moreNeoshamanism A modern spiritual movement adapting shamanic techniques for Western seekers outside their traditional cultures.Tradition · Healing · Change and initiation Living

🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living

🇨🇳 China and 1 moreChinese shamanism巫教 (Wūjiào) Spirit-mediums of China who dance and trance to carry messages between people and godsTradition · Speaking with spirits and the dead · Seeing and foretelling Living

🇮🇹 Italy and 5 moreEuropean witchcraft Historical beliefs in harmful magic and the resulting trials across EuropeBelief · Cursing and harm · Protection Historical 🇺🇸 United StatesFeri Tradition An American ecstatic witchcraft tradition founded on the West Coast in the mid-twentieth century.Tradition · Power and authority · Change and initiation Living

🇹🇳 TunisiaStambeli A Tunisian music and possession rite practiced by Black communities of slave descentTradition · Healing · Protection Living 🇵🇰 PakistanShamanism in Pakistan A shamanic tradition of the Hunza region where spirit guides select healers who enter trance states through music and riTradition · Seeing and foretelling · Speaking with spirits and the dead Living

🇨🇳 China and 5 moreRegional forms of shamanism A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living 🇧🇷 BrazilPro-VidaPró-Vida, Integração Cósmica An occultist group founded in Brazil that promises cosmic consciousness and earthly paradise.Tradition · Change and initiation · Power and authority Living

🇬🇷 GreeceWitchcraft in ancient Greece and Rome Ancient beliefs and practices of magic, curses, and love charms in the Mediterranean worldTradition · Cursing and harm · Love and attraction Historical

🇮🇳 India and 3 moreAstrology A divinatory practice that links celestial positions to human affairs and earthly eventsTradition · Seeing and foretelling · Luck and prosperity Historical

🇯🇵 JapanChinkon kishin鎮魂帰神 A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living 🇮🇹 Italy and 1 moreShamanism in Europe Scholarly theories on shamanic elements in European folk beliefs and witch trialsTradition · Protection · Cursing and harm Historical

🇺🇸 United States and 1 moreNew Thought A spiritual philosophy linking mental states to physical health and prosperityTradition · Healing · Luck and prosperity Living

🇨🇭 Switzerland and 2 moreOrder of the Solar TempleOrdre du Temple solaire A neo-Templar new religious movement responsible for mass deaths in the 1990s.Tradition · Cursing and harm Historical

🇺🇸 United States and 2 moreBlack Hebrew Israelites A religious movement claiming African Americans are descendants of ancient IsraelitesTradition · Speaking with spirits and the dead Living

🇺🇸 United StatesAshtar A channeled extraterrestrial figure central to mid-century American ufology and New Age spiritualityBeing · Speaking with spirits and the dead · Seeing and foretelling Living

🇨🇳 ChinaBenzhuism本主教 The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living

🇰🇪 Kenya and 5 moreLegio Maria A Kenyan church blending Catholic rites with beliefs in a Black Christ and visionary apparitionsTradition · Protection · Healing Living

🇺🇸 United States and 5 moreSpiritualist church A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living 🇷🇺 Russia and 1 moreNew IsraelНовый Израиль A Russian sectarian movement that established a farming commune in UruguayTradition Living

🇺🇸 United StatesMarmot Day An Alaskan holiday celebrating local marmots and frontier culture, replacing Groundhog Day.Tradition · Luck and prosperity · Wonder and entertainment Living 🇮🇷 IranPersian mysticism A spiritual tradition in Iran blending ancient beliefs with Sufi practice and poetic thought.Tradition · Speaking with spirits and the dead · Change and initiation Living 🇨🇳 ChinaMien shiang面相 A Chinese practice of reading character and fate through facial featuresBelief · Seeing and foretelling · Healing Historical

🇹🇼 TaiwanYin miao陰廟 Temples for wandering spirits in Taiwanese folk religionTradition · Protection · Speaking with spirits and the dead Living 🇨🇭 SwitzerlandSegen A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical 🇺🇦 Ukraine and 5 moreBullroarer A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living

🇬🇷 GreeceAstrology and astronomy Two disciplines that shared a history before splitting into science and divinationTradition · Seeing and foretelling · Power and authority Historical

🇲🇿 Mozambique and 1 moreNdau witchcraft and sorcery A system of spirit belief and traditional healing among the Ndau people of Mozambique and ZimbabweTradition · Healing · Protection Living

🇲🇽 MexicoMercado de Sonora A Mexico City market known for herbal medicine and occult goodsTradition · Protection · Love and attraction Living 🇺🇸 United States and 3 moreBuilders of the Adytum A Western mystery school teaching tarot and Qabalah through correspondenceTradition · Speaking with spirits and the dead · Power and authority Living

🇬🇧 United KingdomGorsedd stonesCerrig yr Orsedd Stone circles built for the National Eisteddfod of Wales to host druidic ceremonies.Tradition · Speaking with spirits and the dead · Power and authority Living 🇷🇴 Romania and 5 moreMărțișor A red and white string charm worn in early spring to welcome the seasonTradition · Protection · Luck and prosperity Living

🇮🇹 ItalyUR Group An Italian esoteric circle studying magic and traditional philosophy in the late 1920s.Tradition · Speaking with spirits and the dead · Change and initiation Historical

🇭🇹 HaitiHaitian CarnivalKanaval A major Caribbean festival of music, dance, and satire leading to Mardi Gras in HaitiTradition · Wonder and entertainment · Luck and prosperity Living 🇨🇳 ChinaJiugongdao九宫道 A Chinese folk sect centered on Mount Wutai and esoteric cosmologyTradition · Power and authority Revived 🇭🇹 HaitiFèy A Haitian Vodou folk song used as a political anthem during military ruleTradition · Power and authority Living

🇺🇸 United States and 1 moreDianism A 19th-century American practice of sexual contact without ejaculationTradition · Power and authority Historical

🇮🇹 ItalySegnature An Italian folk healing rite using gestures and prayers to cure illness and remove cursesRite · Healing · Protection Living

🇵🇭 PhilippinesMananambal A Filipino folk healer who treats illness with herbs, prayers, and sorceryTradition · Healing · Cursing and harm Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Barnstar: Una Smith, CC BY-SA 4.0, source
Order of the Solar Temple: George Stock derivative work: thumperward ( talk ), Public domain, source
Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source
Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
Astrology: Wilfredor, CC0, source
Neoshamanism: Carptrash, CC BY-SA 4.0, source
European witchcraft: Unknown author, CC BY 4.0, source
Stambeli: Youssefbensaad, CC BY-SA 4.0, source
Spiritualism: Rossington, W. W. and Garrett, J. Ellwood, Public domain, source
Mananambal: Ji-Elle, CC BY-SA 4.0, source
Black Hebrew Israelites: Elvert Barnes, CC BY-SA 2.0, source
Segnature: SeAnstapa, CC0, source
Dianism: Guillaume Seignac, Public domain, source
Ashtar: Evedawn99, Public domain, source
Benzhuism: G41rn8, CC BY-SA 4.0, source
Haitian Carnival: User:Doron, CC BY-SA 3.0, source
Chinese shamanism: No machine-readable author provided. +上帝+ assumed (based on copyright, CC BY-SA 3.0, source
UR Group: Gruppo di Ur, Public domain, source
Witchcraft in ancient Greece and Rome: Wilhelm Tischbein, Public domain, source
Gorsedd stones: Robin Drayton, CC BY-SA 2.0, source
Marmot Day: Colin Canterbury/USFWS, Public domain, source
Tang-ki: Bunkichi Chang, CC BY 2.0, source
Legio Maria: Comondi, CC BY-SA 4.0, source
Gnawa music: Lucyin, CC BY-SA 4.0, source
Ancestor veneration: Thang Nguyen, CC BY-SA 2.0, source
Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
Regional forms of shamanism: Man Sing, Public domain, source
Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
Yin miao: Outlookxp, CC BY-SA 4.0, source
Astrology and astronomy: anonymous, Public domain, source
Ndau witchcraft and sorcery: Mycelium101, CC BY-SA 3.0, source
Mercado de Sonora: AlejandroLinaresGarcia, CC BY-SA 4.0, source
Spiritualist church: Jim.henderson, CC0, source
New Thought: Nyttend, Public domain, source