Folk and village custom: magic in this belief world
Rural and household beliefs that belong to no single organised religion.
Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.
Keepers and settings
Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.
Names and labels
The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.
Religion, state and reform
Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.
Change and commerce
Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.
Folk and village custom on EveryJaadu
The entries written up so far, best known first.
🇮🇩 Indonesia and 2 moreDukun
A traditional healer and spirit medium in Indonesian folk practiceTradition · Healing · Seeing and foretelling Living
🇵🇭 PhilippinesAlbularyo
A Filipino folk healer who uses herbs, massage, and prayer to treat illnessTradition · Healing Living
🇺🇸 United StatesFolk healer
An unlicensed community member who provides healing care using local plants and traditional knowledge.Tradition · Healing · Protection Historical
🇲🇽 Mexico and 5 moreFolk Catholicism
Local religious customs that blend official Church teaching with indigenous or regional traditions.Tradition · Protection · Healing Living
🇩🇪 Germany and 2 moreFranz Anton Mesmer
A German physician who proposed a universal fluid of natural energy and founded mesmerism.Tradition · Healing Historical
🇦🇷 Argentina and 2 moreSan La Muerte
A skeletal folk saint venerated in South America for protection and favorsTradition · Protection · Healing Living
🇬🇧 United Kingdom and 4 moreCunning folk
European practitioners of folk medicine and helpful magic from the Middle Ages to the twentieth centuryTradition · Protection · Healing Historical
🇹🇷 Turkey and 1 moreTurkish folkloreTürk halk kültürü
A rich body of oral tales, jokes, and rituals from Turkey and the Turkic worldTradition · Protection · Healing Living
🇵🇪 Peru and 5 morePalo Santo
Aromatic wood used in South American ritual cleansing and folk medicineSubstance · Cleansing and purification · Healing Living
🇯🇵 JapanYutaユタ
Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living
🇺🇸 United StatesBraucherei
A Pennsylvania German folk healing tradition using prayers and gestures to cure illness and remove curses.Tradition · Healing · Protection Fading
🇲🇦 Morocco and 1 moreGnawa musicڭْناوة or كْناوة
Moroccan ritual music blending West African heritage with Islamic practice for healing and tranceTradition · Healing · Speaking with spirits and the dead Living
🇮🇳 India and 5 moreSnake worship
Veneration of serpents as divine or ancestral beings across global culturesTradition · Protection · Healing Living
🇧🇷 Brazil and 5 moreSanto Daime
A Brazilian syncretic religion using ayahuasca for spiritual work and healingTradition · Healing · Speaking with spirits and the dead Living
🇿🇦 South Africa and 4 moreWitch doctor
A traditional healer who identifies supernatural causes of illness and performs rituals to restore balance.Tradition · Healing · Protection Living
🇲🇽 Mexico and 5 moreWitchcraft in Latin AmericaBrujería
A syncretic blend of Indigenous, African, and European magical practices across Latin AmericaTradition · Protection · Healing Living
🇷🇺 Russia and 5 moreSlavic religion
The pre-Christian beliefs of the Slavic peoples before their conversion to Christianity.Tradition · Protection · Healing Revived
🇵🇪 PeruVegetalismo
A mestizo healing tradition in the Peruvian Amazon that draws power from plants and spirits.Tradition · Healing · Protection Living
🇲🇾 Malaysia and 1 moreBomohبوموه
A Malay shaman and traditional healer who works with spirits, herbs, and geomancy.Tradition · Healing · Seeing and foretelling Living
🇨🇳 China and 1 moreBagua八卦
A set of eight trigram symbols from China used in divination, cosmology, and feng shui.Tradition · Seeing and foretelling · Protection Living
🇿🇦 South AfricaSympathetic magic
A magical principle based on imitation and contact to influence the worldTradition · Protection · Healing Historical
🇫🇷 France and 5 moreKardecist SpiritismSpiritisme
A French spiritualist doctrine based on communication with spirits and reincarnation.Tradition · Speaking with spirits and the dead · Protection Living
🇺🇸 United States and 4 moreRainmaking
Efforts to induce rain through technology, ritual, or prayer.Tradition · Protection · Healing Living
🇬🇧 United Kingdom and 1 moreNicholas Culpeper
An English herbalist and astrologer who translated medical texts into English for the poor.Text · Healing · Power and authority Historical
🇺🇸 United States and 3 moreSandpainting
A ritual art of pouring colored sand to create temporary images for healing or spiritual teachingTradition · Healing · Speaking with spirits and the dead Living
🇲🇽 Mexico and 3 moreCurandero
A folk healer in Latin America and the United States who blends indigenous and Catholic traditions.Tradition · Healing · Protection Living
🇰🇷 South Korea and 1 moreDaeboreum대보름
A Korean lunar holiday marking the first full moon with nut-cracking and field firesTradition · Protection · Luck and prosperity Living
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇨🇱 Chile and 1 moreMachi
Mapuche spiritual authorities and healers who bridge herbal knowledge and spirit realmsTradition · Healing · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba
The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living
🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte
A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living
🇺🇸 United States and 5 moreNeoshamanism
A modern spiritual movement adapting shamanic techniques for Western seekers outside their traditional cultures.Tradition · Healing · Change and initiation Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇹🇳 TunisiaStambeli
A Tunisian music and possession rite practiced by Black communities of slave descentTradition · Healing · Protection Living
🇨🇳 China and 5 moreRegional forms of shamanism
A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living
🇯🇵 JapanChinkon kishin鎮魂帰神
A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living
🇺🇸 United States and 1 moreNew Thought
A spiritual philosophy linking mental states to physical health and prosperityTradition · Healing · Luck and prosperity Living
🇨🇳 ChinaBenzhuism本主教
The indigenous patron worship of the Bai people in Yunnan, ChinaTradition · Protection · Healing Living
🇰🇪 Kenya and 5 moreLegio Maria
A Kenyan church blending Catholic rites with beliefs in a Black Christ and visionary apparitionsTradition · Protection · Healing Living
🇺🇸 United States and 5 moreSpiritualist church
A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living
🇮🇹 ItalySegnature
An Italian folk healing rite using gestures and prayers to cure illness and remove cursesRite · Healing · Protection Living
🇨🇳 ChinaMien shiang面相
A Chinese practice of reading character and fate through facial featuresBelief · Seeing and foretelling · Healing Historical
🇲🇿 Mozambique and 1 moreNdau witchcraft and sorcery
A system of spirit belief and traditional healing among the Ndau people of Mozambique and ZimbabweTradition · Healing · Protection Living
🇲🇽 MexicoMercado de Sonora
A Mexico City market known for herbal medicine and occult goodsTradition · Protection · Love and attraction Living
🇵🇭 PhilippinesMananambal
A Filipino folk healer who treats illness with herbs, prayers, and sorceryTradition · Healing · Cursing and harm Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Dukun: Unknown author, CC BY-SA 3.0, source
- Folk healer: calliopejen, CC BY-SA 2.0, source
- Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Neoshamanism: Carptrash, CC BY-SA 4.0, source
- European witchcraft: Unknown author, CC BY 4.0, source
- Bagua: TarcísioTS at Portuguese Wikipedia, Public domain, source
- Sympathetic magic: Marie-Lan Nguyen, CC BY 2.5, source
- Kardecist Spiritism: Coprosme, CC BY-SA 4.0, source
- Rainmaking: George Catlin, Public domain, source
- Nicholas Culpeper: Richard Gaywood, Public domain, source
- Sandpainting: Mnolf, CC BY-SA 3.0, source
- Daeboreum: hojusaram, CC BY-SA 2.0, source
- Stambeli: Youssefbensaad, CC BY-SA 4.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Machi: Unknown author, Public domain, source
- Santa Muerte: Not home, Public domain, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Mananambal: Ji-Elle, CC BY-SA 4.0, source
- Segnature: SeAnstapa, CC0, source
- Benzhuism: G41rn8, CC BY-SA 4.0, source
- Franz Anton Mesmer: Unknown author, CC BY 4.0, source
- Cunning folk: Midnightblueowl at English Wikipedia, CC BY-SA 3.0, source
- Turkish folklore: Biser Todorov, CC BY-SA 4.0, source
- Palo Santo: Haplochromis, CC BY-SA 3.0, source
- Legio Maria: Comondi, CC BY-SA 4.0, source
- Gnawa music: Lucyin, CC BY-SA 4.0, source
- Regional forms of shamanism: Man Sing, Public domain, source
- Snake worship: Alexandermcnabb, CC BY-SA 4.0, source
- Santo Daime: Tonelada, CC BY-SA 3.0, source
- Witch doctor: Lucjan Wędrychowski, Public domain, source
- Slavic religion: Alphonse Mucha, Public domain, source
- Ndau witchcraft and sorcery: Mycelium101, CC BY-SA 3.0, source
- Mercado de Sonora: AlejandroLinaresGarcia, CC BY-SA 4.0, source
- Spiritualist church: Jim.henderson, CC0, source
- New Thought: Nyttend, Public domain, source