Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇳🇿 New Zealand and 1 moreManaia
A composite guardian spirit in Māori art and beliefBeing · Protection · Speaking with spirits and the dead Living
🇿🇦 South Africa and 1 moreSacred caves of the Basotho
Cave networks in South Africa and Lesotho used by the Basotho for ancestral rituals and healingTradition · Healing · Protection Living
🇩🇪 GermanyFeldgeist
German folk creatures tied to crops, weather and harvest ritualsBeing · Cursing and harm · Luck and prosperity Historical
🇭🇹 HaitiChristian-Vodou
The blending of Haitian Vodou and Roman Catholicism into a single spiritual practiceTradition · Speaking with spirits and the dead · Protection Living
🇬🇧 United KingdomBuccabocka
A Cornish sea-spirit and mine-dweller who receives fish offerings from coastal communities.Being · Protection · Luck and prosperity Historical
🇪🇬 EgyptMenatmnj.t
A beaded necklace and rattle linked to Hathor for protection and luck in ancient EgyptCharm · Protection · Luck and prosperity Historical
🇩🇲 DominicaBelie Belcan
A loa of justice and protection in Dominican Vudú, linked to Saint Michael.Being · Protection · Cursing and harm Living
🇪🇬 Egypt and 1 moreAgathos Daimonἀγαθὸς δαίμων
A noble spirit and serpent deity of Greek and Egyptian traditionBeing · Protection · Luck and prosperity Historical
🇺🇸 United StatesGhost shirt
A sacred garment of the Ghost Dance believed to protect the wearer from bulletsCharm · Protection Historical
🇬🇭 GhanaWitch camp
Settlements in Ghana where women accused of witchcraft seek refuge from violence and persecution.Tradition · Protection Historical
🇩🇪 Germany and 3 moreKlabautermann
A North Sea ship kobold that aids sailors and signals a vessel's doom.Being · Protection · Wonder and entertainment Historical
🇲🇦 Morocco and 1 moreTweezaتويزة
A North African Sufi tradition of communal labor and mutual aidTradition · Protection · Speaking with spirits and the dead Living
🇸🇪 Sweden and 1 moreTroll crosstrollkors
A carved or bent iron sigil used in Sweden and Norway to ward off harmful magic and creatures.Charm · Protection Revived
🇫🇷 FranceTempestarii
Medieval figures accused of controlling storms and the beliefs surrounding them.Belief · Cursing and harm · Protection Historical
🇷🇺 Russia and 2 moreBesomвеник
A twig broom used for sweeping, folk magic, and fire responseCharm · Protection · Wonder and entertainment Living
🇹🇭 ThailandPla taphianปลาตะเพียนสาน
A woven palm leaf fish mobile hung as a blessing for health and plentyCharm · Protection · Luck and prosperity Living
🇷🇴 Romania and 5 moreMărțișor
A red and white string charm worn in early spring to welcome the seasonTradition · Protection · Luck and prosperity Living
🇺🇸 United StatesNew England vampire panic
A folk response to tuberculosis involving the exhumation and burning of organsBelief · Protection · Healing Historical
🇨🇭 SwitzerlandSegen
A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical
🇩🇪 Germany and 3 moreDrude
A Germanic nightmare spirit and the pentagram charm used to keep it outBeing · Cursing and harm · Protection Historical
🇺🇦 Ukraine and 5 moreBullroarer
A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 1 moreVarahiवाराही (Vārāhī)
A Hindu mother goddess with a sow face, worshipped in Tantric rites for protection and powerBeing · Protection · Power and authority Living
🇦🇲 Armenia and 5 moreSpilling water for luck
A folk custom of pouring water to wish a traveler or worker a smooth journeyBelief · Luck and prosperity · Protection Living
🇯🇵 JapanKabura-ya鏑矢
A Japanese arrow with a whistling tip used in ritual archery and Shinto ritesSubstance · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 5 moreWedding superstitions
Folk beliefs and omens tied to marriage customs across many culturesBelief · Protection · Luck and prosperity Living
🇧🇬 Bulgaria and 5 moreApocryphal prayer
A folk prayer text blending church forms with apocrypha and incantations for protection and healingText · Protection · Healing Living
🇪🇸 SpainIndalo
A Bronze Age pictograph used as a protective house charm and lucky symbol in Almería, SpainCharm · Protection · Luck and prosperity Living
🇬🇧 United Kingdom and 1 moreElder Mother
A guardian spirit of elder trees in English and Scandinavian folkloreBeing · Protection · Cursing and harm Historical
🇧🇿 BelizeTata DuendeNukuch Tat
A thumbless forest spirit of Belizean folklore that protects animals and warns children.Being · Protection · Cursing and harm Living
🇮🇳 India and 5 moreSailors' superstitions
A global collection of omens, charms and taboos used by mariners to manage the risks of life at seaBelief · Protection · Luck and prosperity Living
🇪🇬 Egypt and 5 moreWorship of heavenly bodies
Veneration of stars, planets, and the sky as divine forces or deitiesTradition · Protection · Power and authority Historical
🇯🇵 JapanOmamori御守/お守り
Japanese amulets from shrines and temples for luck and protectionCharm · Protection · Luck and prosperity Living
🇺🇸 United StatesBaseball superstition
Rituals and beliefs held by players and fans to influence game outcomesBelief · Luck and prosperity · Protection Living
🇬🇷 GreeceMinoan sealstones
Carved gemstones and amulets from Bronze Age Crete used for identification and ritualCharm · Protection · Power and authority Historical
🇨🇳 China and 3 moreFengshui woodland風水林
A protected grove in East Asia believed to shape the local environment and bring luck to nearby communities.Tradition · Protection · Luck and prosperity Living
🇲🇱 MaliBinouba-binu
A secret Dogon order honoring ancestors through totemic animals and ritual sacrifice in Mali.Tradition · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanYosuzume夜雀
A Japanese mountain spirit that appears as a bird or butterfly and signals the presence of wolves.Being · Cursing and harm · Protection Historical
🇫🇷 FrancePetit AlbertSecrets merveilleux de la magie naturelle et cabalistique du petit Albert
An 18th-century French grimoire of natural and cabalistic magic sold to rural householdsText · Protection · Luck and prosperity Historical
🇲🇽 Mexico and 1 moreGod's eyeOjo de Dios
A woven yarn cross believed to grant spiritual sight and protectionCharm · Protection · Speaking with spirits and the dead Living
🇮🇷 Iran and 2 moreSuperstitions in Muslim societies
Beliefs in supernatural forces and charms found across the Islamic worldTradition · Protection · Healing Living
🇯🇵 JapanHōko這子
A Japanese soft doll used as a protective talisman for mothers and childrenCharm · Protection Historical
🇮🇱 Israel and 4 moreChaiחי
A Hebrew word and symbol meaning 'alive', used as an amulet and in Jewish culture.Charm · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreNavaratnaनवरत्न
A nine-gem talisman set in gold or silver, linked to Hindu astrology and planetary worshipCharm · Protection · Healing Living
🇹🇼 TaiwanYin miao陰廟
Temples for wandering spirits in Taiwanese folk religionTradition · Protection · Speaking with spirits and the dead Living
🇺🇸 United StatesJewett City vampires
A 19th-century New England family's belief in undead plague and their violent response to it.Belief · Protection Historical
🇬🇧 United KingdomFairy FlagA' Bhratach Shìth
A tattered silk heirloom of Clan MacLeod, said to hold fairy magic and ancient power.Charm · Protection · Luck and prosperity Historical
🇬🇳 Guinea and 2 moreTaboo on rulers
Restrictions placed on kings and priests to manage fear and hostilityBelief · Protection Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Kabura-ya: urasimaru, CC BY-SA 2.0, source
- Baseball superstition: Johnmaxmena2, CC BY 4.0, source
- Omamori: Leongboy1, Public domain, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Vahana: Unknown Nepali, Public domain, source
- Manaia: Sarang, Public domain, source
- Sacred caves of the Basotho: JMK, CC BY-SA 3.0, source
- Feldgeist: Zwoelefant, CC BY-SA 3.0, source
- Bucca: Frederick Whymper, Public domain, source
- Menat: Anagoria, CC BY 3.0, source
- Belie Belcan: Domfranciscorodrigues, CC BY-SA 3.0, source
- Witch camp: Hasslaebetch, CC BY-SA 4.0, source
- Klabautermann: Anton von Werner, Public domain, source
- Drude: Ramessos, Public domain, source
- Sailors' superstitions: Siren Painter (eponymous vase), Public domain, source
- Tweeza: Demeester, CC BY-SA 3.0, source
- Agathos Daimon: Carole Raddato, CC BY-SA 2.0, source
- Navaratna: Pradeep717, CC BY-SA 4.0, source
- Chai: BASWIM, CC BY 3.0, source
- God's eye: Douglas P. Perkins, CC BY-SA 3.0, source
- Petit Albert: Albertus Parvus Lucius, CC BY-SA 4.0, source
- Superstitions in Muslim societies: Unknown author, CC0, source
- Ghost shirt: Wolfgang Sauber, CC BY-SA 3.0, source
- Troll cross: Unknown author, Public domain, source
- Worship of heavenly bodies: Jean-Pierre Dalbéra, CC BY 2.0, source
- Minoan sealstones: Andree Stephan, CC BY 3.0, source
- New England vampire panic: no credited author, Public domain, source
- Fengshui woodland: 猫猫的日记本 (Cat's diary), CC BY-SA 3.0, source
- Yin miao: Outlookxp, CC BY-SA 4.0, source
- Fairy Flag: Otter, CC BY-SA 3.0, source
- Besom: https://en.wikipedia.org/wiki/David_Cox_(artist), Public domain, source
- Indalo: Ismael Olea, Public domain, source
- Pla taphian: Mr.Peerapong Prasutr, CC BY-SA 4.0, source
- Wedding superstitions: Anonymous Unknown author, Public domain, source