Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa)
An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living
🇮🇳 India and 5 moreKartikeyaKārttikeya
Hindu god of war and victory, son of Shiva and ParvatiBeing · Power and authority · Protection Living
🇵🇭 PhilippinesAnito
Indigenous Philippine spirits and the carved figures that represent themBeing · Protection · Speaking with spirits and the dead Living
🇪🇸 Spain and 5 moreDuende
A humanoid spirit of Iberian and Latin American folklore, ranging from household pranksters to forest guardians.Being · Protection · Cursing and harm Living
🇭🇹 HaitiErzulieÈzili
A family of spirits in Haitian Vodou representing love, beauty, and protective fury.Being · Protection · Love and attraction Living
🇦🇷 Argentina and 5 moreGauchito Gil
A folk saint from Argentina who protects the poor and outcastsBeing · Protection · Healing Living
🇷🇺 Russia and 2 moreDomovoyДомовой
A household spirit in Slavic folklore that guards the family and home.Being · Protection · Seeing and foretelling Historical
🇮🇷 Iran and 1 moreJinnجِنّ
Supernatural beings in Islamic and pre-Islamic Arabian belief, created from smokeless fire.Being · Protection · Cursing and harm Living
🇳🇿 New ZealandTaniwha
Supernatural beings of Māori lore, acting as guardians or dangerous predators in water and earthBeing · Protection · Cursing and harm Living
🇵🇪 Peru and 5 morePachamama
The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living
🇬🇷 Greece and 1 moreHecateἙκάτη
A Greek goddess of magic, crossroads, and the moon, often shown in three forms.Being · Protection · Power and authority Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Guanyin: JL Cogburn, CC BY-SA 2.0, source
- Rabisu: editor Austen Henry Layard , drawing by L. Gruner, Public domain, source
- Fortuna: Charles Samuel, CC BY-SA 4.0, source
- Eight Immortals: Fanghong, CC BY-SA 3.0, source
- Jinn: VenusFeuerFalle, CC0, source
- Taniwha: Pseudopanax at en.wikipedia, Public domain, source
- Hidden-folk: Schorle, CC BY-SA 3.0, source
- Alux: Gary Todd, CC0, source
- Pachamama: Penarc, CC BY-SA 3.0, source
- Lwa: Hector Hyppolite, Public domain, source
- Yemọja: Samuel Tobbytex007, CC BY-SA 4.0, source
- Aos Sí: AE [George William Russell] (1867-1935), CC BY 4.0, source
- Yakshini: Brihaspati, CC BY-SA 4.0, source
- Brahmarakshasa: Chaitnyags, CC BY-SA 4.0, source
- Hecate: Henryk Siemiradzki, Public domain, source
- Lamassu: Daderot, CC0, source
- Kami: Bernard Gagnon, CC BY-SA 3.0, source
- Elegua: Sailko, CC BY 3.0, source
- Wadjet: Rama, CC BY-SA 3.0 fr, source
- Kali: Raja Ravi Varma, Public domain, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Santoshi Mata: Nishu0246, CC BY-SA 4.0, source
- Wind Horse: Clemensmarabu, CC BY-SA 3.0, source
- Ganesha: anonymous, Public domain, source
- Kartikeya: Dassmahen, CC BY-SA 4.0, source
- Anito: Frederic H. Sawyer, Public domain, source
- Duende: René Mayorga, CC BY-SA 2.0, source
- Boitatá: The ponta cabeça, CC BY-SA 4.0, source
- Isis: Ägyptischer Maler um 1360 v. Chr., Public domain, source
- Bhadrakali: unknown Basholi artist, Public domain, source
- Bhairava: Saankav, CC BY-SA 4.0, source
- Taleju: Unknown author, CC BY-SA 4.0, source
- Nat: Emily Khine, CC BY-SA 4.0, source
- Amun: MusikAnimal, CC BY-SA 4.0, source
- Nyi Roro Kidul: Gunawan Kartapranata, CC BY-SA 3.0, source
- Orisha: Turismo Bahia, CC BY-SA 2.0, source
- Dís: Emil Doepler, Public domain, source
- Erzulie: anonymous, Public domain, source
- Hanuman: Niranjan Arminius, CC BY-SA 2.0, source
- Baku: Momotarou2012, CC BY-SA 3.0, source
- Dongyue Dadi: H2v5o68z, CC0, source
- Apu: Cecilia Sacsa, CC BY-SA 4.0, source
- Domovoy: Ivan Bilibin, Public domain, source