Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
🇳🇿 New Zealand and 5 moreFace tattoo
Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition · Protection · Power and authority Living
🇵🇪 Peru and 1 moreApu
Sacred mountain spirits in Andean tradition that protect communities and control natural resourcesBeing · Protection · Healing Living
🇪🇬 Egypt and 3 moreEx-voto
A gift left in a shrine to mark a vow kept or a miracle receivedCharm · Protection · Healing Living
🇺🇦 Ukraine and 5 moreMugwortчорнобиль (chornóbyl')
An aromatic herb used in folk medicine, cooking, and magical protection across Eurasia.Substance · Protection · Healing Living
🇳🇿 New ZealandKarakia
Māori recitations used for spiritual guidance, protection, and formal greetingsTradition · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanYutaユタ
Okinawan folk shamans who guide families through spirits and fortune-tellingTradition · Protection · Healing Living
🇮🇹 ItalyFortunaFortūna
The Roman goddess of luck and fate, shown with a wheel and a horn of plentyBeing · Luck and prosperity · Seeing and foretelling Historical
🇬🇧 United Kingdom and 3 moreRowancaorann
A Northern Hemisphere tree believed to ward off witches and protect travellers.Substance · Protection · Speaking with spirits and the dead Living
🇲🇳 Mongolia and 1 moreOvooовоо
A stone or branch cairn used as a shrine and boundary marker in Mongolic folk practice.Tradition · Protection · Speaking with spirits and the dead Living
🇵🇪 Peru and 5 morePachamama
The Andean mother goddess of space-time and the earthBeing · Protection · Healing Living
🇬🇷 Greece and 1 moreCapnomancy
Divination by reading the shapes and movements of smoke from fires or incenseOracle · Seeing and foretelling · Protection Historical
🇯🇵 JapanOmamori御守/お守り
Japanese amulets from shrines and temples for luck and protectionCharm · Protection · Luck and prosperity Living
🇮🇪 Ireland and 5 moreCairn
A human-made stack of stones used as a marker, memorial, or religious symbol across many cultures.Tradition · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanOmamori (sample)お守り
A small shrine charm in a brocade pouch.Charm · Protection · Luck and prosperity Living
🇯🇵 Japan and 1 moreGood Luck Flag寄せ書き日の丸 (yosegaki hinomaru)
A Japanese national flag signed by loved ones to wish a soldier safety and victory.Charm · Protection · Luck and prosperity Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇮🇪 IrelandStatue rubbing
A tourist custom of touching statues to attract luck, love, or a return visit.Belief · Luck and prosperity · Love and attraction Living
🇪🇸 SpainDetente bala
A cloth charm worn by Spanish soldiers to stop bullets in the name of JesusCharm · Protection Living
🇯🇵 Japan and 2 moreJapanese numismatic charm絵銭
Coin-shaped charms from Japan used for protection, luck, and blessings.Charm · Protection · Luck and prosperity Living
🇨🇳 China and 1 moreQianliyan千里眼
A Chinese sea and door god with clairvoyant sight, guardian of the sea goddess MazuBeing · Protection Living
🇯🇵 JapanYosuzume夜雀
A Japanese mountain spirit that appears as a bird or butterfly and signals the presence of wolves.Being · Cursing and harm · Protection Historical
🇮🇳 India and 5 moreSailors' superstitions
A global collection of omens, charms and taboos used by mariners to manage the risks of life at seaBelief · Protection · Luck and prosperity Living
🇦🇲 Armenia and 5 moreSpilling water for luck
A folk custom of pouring water to wish a traveler or worker a smooth journeyBelief · Luck and prosperity · Protection Living
🇬🇧 United KingdomBuccabocka
A Cornish sea-spirit and mine-dweller who receives fish offerings from coastal communities.Being · Protection · Luck and prosperity Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Fortuna: Charles Samuel, CC BY-SA 4.0, source
- Good Luck Flag: takato marui, CC BY-SA 2.0, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Rowan: Taken by me, Jonik , on August 25, 2004., CC BY-SA 2.0, source
- Ovoo: Bouette ., CC BY-SA 3.0, source
- Pachamama: Penarc, CC BY-SA 3.0, source
- Capnomancy: Tigerzeng, CC BY-SA 4.0, source
- Statue rubbing: Matthias Rosenkranz, CC BY-SA 2.0, source
- Omamori: Leongboy1, Public domain, source
- Bucca: Frederick Whymper, Public domain, source
- Ex-voto: JTSH26, CC BY-SA 4.0, source
- Mugwort: Prahlad balaji, CC BY-SA 4.0, source
- Face tattoo: Gottfried Lindauer, Public domain, source
- Sailors' superstitions: Siren Painter (eponymous vase), Public domain, source
- Apu: Cecilia Sacsa, CC BY-SA 4.0, source
- Qianliyan: 玄史生, CC0, source
- Cairn: Andrew Bossi, CC BY-SA 2.5, source