Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇳🇬 Nigeria and 5 moreEleguaÈṣù-Ẹlẹ́gbára
A Yoruba deity of crossroads and messenger who opens all spiritual pathsBeing · Protection · Speaking with spirits and the dead Living
🇱🇻 Latvia and 1 moreLatvian mythology
A collection of myths about gods, spirits, and the afterlife from the Baltic region.Tradition · Speaking with spirits and the dead · Power and authority Living
🇸🇳 Senegal and 5 morePentagramπεντάγραμμον
A five-pointed star figure used across history for protection, ritual, and cosmologyCharm · Protection · Binding and oaths Living
🇹🇴 Tonga and 5 moreTabootapu
A cultural prohibition that marks something as forbidden or sacredBelief · Protection · Speaking with spirits and the dead Living
🇺🇸 United StatesHopi mythology
The creation stories and spirit traditions of the Hopi people of the American SouthwestTradition · Speaking with spirits and the dead · Protection Living
🇱🇹 Lithuania and 1 moreLithuanian mythologyLietuvių mitologija
The ancient polytheistic beliefs of the Baltic people, preserved in folklore and early chroniclesTradition · Speaking with spirits and the dead · Luck and prosperity Historical
🇫🇯 FijiFijian mythology
The traditional beliefs and stories of the indigenous people of FijiTradition · Speaking with spirits and the dead Living
🇮🇳 India and 4 moreDzi beadགཟི། (gzi)
An agate amulet worn in the Himalayas for protection against the evil eye.Charm · Protection · Speaking with spirits and the dead Living
🇮🇩 IndonesiaSanghyangᬲᬂᬳ᭄ᬬᬂ (Tari Sanghyang)
A Balinese sacred dance where performers enter trance to host spiritual entitiesIllusion · Speaking with spirits and the dead Living
🇳🇬 Nigeria and 2 moreOdinaniỌdịnanị
The traditional belief system of the Igbo people in NigeriaTradition · Protection · Speaking with spirits and the dead Living
🇻🇺 Vanuatu and 3 moreKastom
A Melanesian term for traditional life, covering magic, law and ritualTradition · Speaking with spirits and the dead · Power and authority Living
🇲🇦 Morocco and 5 moreWild rueاسپند
A desert plant whose seeds hold psychoactive alkaloids and serve as incense in the Middle East.Substance · Protection · Speaking with spirits and the dead Living
🇲🇱 MaliDogon religion
The traditional spiritual beliefs of the Dogon people of MaliTradition · Protection · Speaking with spirits and the dead Living
🇰🇷 South Korea and 1 moreJangseung장승
Wooden or stone poles that guard Korean villages and temples from evil spiritsTradition · Protection · Speaking with spirits and the dead Living
🇻🇺 Vanuatu and 5 moreKava culture
A shared ritual across Oceania where a root brew marks ceremony, respect, and social gathering.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇳🇿 New Zealand and 5 moreTapu
A Polynesian concept of sacred restriction and spiritual prohibitionTradition · Protection · Speaking with spirits and the dead Living
🇲🇽 Mexico and 5 moreDay of the DeadDía de los Muertos
A Mexican holiday honoring the dead with altars, food, and humor during Allhallowtide.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇨🇦 Canada and 1 moreTotemdoodem
A spirit or symbol linking a group to nature, from Ojibwe clan systems to Australian kinshipBelief · Speaking with spirits and the dead · Power and authority Living
🇦🇺 AustraliaWelcome to Country
A ceremony performed by Aboriginal elders to welcome visitors to their landRite · Speaking with spirits and the dead Living
🇵🇪 Peru and 1 moreQuyllurit'iQoyllur Rit'i
A syncretic Andean pilgrimage celebrating the Pleiades and the Lord of Star SnowTradition · Protection · Healing Living
🇨🇱 Chile and 1 moreMapuche religion
The traditional spiritual practice of the Mapuche people of Chile and ArgentinaTradition · Protection · Healing Living
🇻🇳 Vietnam and 1 moreVietnamese folk religiontín ngưỡng dân gian Việt Nam
A collection of local spirit worship and ancestral veneration in VietnamTradition · Protection · Healing Living
🇯🇵 JapanMount Osore恐山
A volcanic pilgrimage site in Japan believed to be a gateway to the underworldTradition · Speaking with spirits and the dead · Protection Living
🇮🇩 Indonesia and 4 moreKejawènꦏꦗꦮꦺꦤ꧀ (Kajawèn)
A Javanese tradition blending animism, Hinduism, Buddhism and Islam into a path of inner harmony.Tradition · Protection · Speaking with spirits and the dead Living
🇲🇲 MyanmarNatနတ်
Spirits venerated in Myanmar alongside Buddhism, including deified humans and nature guardians.Tradition · Protection · Speaking with spirits and the dead Living
🇮🇳 India and 3 moreSpirit
An invisible force or soul found in many cultures, linked to gods, humans, and nature.Being · Speaking with spirits and the dead · Power and authority Living
🇮🇳 IndiaSanamahismꯁꯅꯥꯃꯍꯤ ꯂꯥꯏꯅꯤꯡ
The polytheistic ethnic religion of the Meitei people of Manipur, IndiaTradition · Protection · Speaking with spirits and the dead Living
🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ
Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living
🇹🇹 Trinidad and Tobago and 4 moreTrinidad Orisha
A syncretic Afro-Caribbean faith blending Yoruba spirit work with Christian and other traditions in Trinidad.Tradition · Speaking with spirits and the dead · Healing Living
🇮🇶 Iraq and 1 moreTawûsî Melekتاوسی مەلەک
The central angel of Yazidism, known as the Peacock Angel and leader of the Seven Mysteries.Being · Power and authority · Speaking with spirits and the dead Living
🇯🇵 Japan and 4 moreHousehold deity
A spirit or minor god believed to guard a home and its family members.Being · Protection · Speaking with spirits and the dead Historical
🇰🇷 South KoreaSuunism수운교
A Korean ethnic religion focused on the Great Jade Emperor of Heaven and spiritual reconnection.Tradition · Speaking with spirits and the dead · Change and initiation Living
🇮🇳 IndiaTribal religions in India
Indigenous spiritual practices of India's Scheduled Tribes, often grouped under Hinduism in official records.Tradition · Speaking with spirits and the dead · Protection Living
🇷🇺 RussiaYhyakhЫһыах
A summer solstice festival of the Sakha people marking the new year and nature's returnTradition · Luck and prosperity · Speaking with spirits and the dead Living
🇨🇦 CanadaPinga
An Inuit goddess of the hunt and medicine who oversees caribou herds and souls.Being · Healing · Cursing and harm Historical
🇷🇺 RussiaAiyАйыы (Ayıı)
Benevolent spirits of the Upper World in Yakut mythologyBeing · Speaking with spirits and the dead · Power and authority Living
🇿🇦 South AfricaAmadlozi
Ancestors of the Nguni people who guide and protect their descendantsBeing · Protection · Speaking with spirits and the dead Living
🇬🇦 Gabon and 2 moreMbulu Ngulu
Wood and metal figures guarding ancestor relics in GabonCharm · Protection · Speaking with spirits and the dead Historical
🇺🇦 Ukraine and 5 moreBullroarer
A wooden slat on a string that produces a roaring sound for ritual and communication.Tradition · Protection · Speaking with spirits and the dead Living
🇳🇵 Nepal and 1 moreKiratism
The indigenous animist and shamanic religion of the Kirati peoples in Nepal and IndiaTradition · Protection · Speaking with spirits and the dead Living
🇺🇸 United StatesQuviasukvikᖁᕕᐊᓲᑎᖃᕐᕕᒃ
An Arctic festival marking the new year with sunrise rituals and community gatherings.Tradition · Luck and prosperity · Speaking with spirits and the dead Living
🇮🇩 IndonesiaMarapu
Ancestral religion of Sumba and Flores in IndonesiaTradition · Speaking with spirits and the dead · Protection Living
🇿🇼 ZimbabweMhande
A Shona song and dance performance tied to rain rituals and ancestral communicationIllusion · Speaking with spirits and the dead · Luck and prosperity Living
🇳🇿 New Zealand and 1 moreManaia
A composite guardian spirit in Māori art and beliefBeing · Protection · Speaking with spirits and the dead Living
🇿🇦 South Africa and 1 moreSacred caves of the Basotho
Cave networks in South Africa and Lesotho used by the Basotho for ancestral rituals and healingTradition · Healing · Protection Living
🇭🇹 HaitiChristian-Vodou
The blending of Haitian Vodou and Roman Catholicism into a single spiritual practiceTradition · Speaking with spirits and the dead · Protection Living
🇲🇽 Mexico and 1 moreGod's eyeOjo de Dios
A woven yarn cross believed to grant spiritual sight and protectionCharm · Protection · Speaking with spirits and the dead Living
🇯🇵 JapanMagatama勾玉
A curved Japanese bead used as jewelry, status symbol, and sacred object in Shinto.Charm · Power and authority · Speaking with spirits and the dead Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Sanamahism: Kayia N, CC BY-SA 4.0, source
- Sunda Wiwitan: Greenland4, Public domain, source
- Yhyakh: Humano92, Public domain, source
- Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
- Quviasukvik: Jodie Wilson, CC BY 2.0, source
- Egungun: Ìṣẹ̀ṣeAssembly, CC BY-SA 4.0, source
- Elegua: Sailko, CC BY 3.0, source
- Latvian mythology: Dezidor, CC BY 3.0, source
- Pentagram: Tomruen, Attribution, source
- Taboo: Jonathan McIntosh, CC BY 2.0, source
- Hopi mythology: Sailko, CC BY 3.0, source
- Lithuanian mythology: Prussian historian Christophorus Hartknoch (1644-1687), Public domain, source
- Dzi bead: Benjwong, Public domain, source
- Sanghyang: Unknown author, CC BY-SA 3.0, source
- Odinani: Northcote Whitridge Thomas, Public domain, source
- Kastom: Graham Crumb, CC BY-SA 3.0, source
- Wild rue: Yuriy75, CC BY-SA 3.0, source
- Dogon religion: Unknown author, CC BY 3.0, source
- Jangseung: Yoshiaki Sano, CC BY-SA 2.0, source
- Kava culture: Jaejay77, CC BY-SA 4.0, source
- Day of the Dead: RubeHM, CC BY-SA 4.0, source
- Totem: Jami430, CC BY-SA 4.0, source
- Welcome to Country: Bidgee, CC BY-SA 3.0 au, source
- Quyllurit'i: AgainErick, CC BY-SA 3.0, source
- Mapuche religion: Gary Todd, CC0, source
- Vietnamese folk religion: Unknown (traditional painting dated back to the 17th century), Public domain, source
- Mount Osore: Douglas P Perkins ( Douglaspperkins ( talk )), CC BY 3.0, source
- Nat: Emily Khine, CC BY-SA 4.0, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Tawûsî Melek: Bernd Schwabe in Hannover, CC BY 3.0, source
- Kiratism: TheDreamSky ( talk ), CC BY 3.0, source
- Marapu: Unknown author, CC BY-SA 3.0, source
- Manaia: Sarang, Public domain, source
- Sacred caves of the Basotho: JMK, CC BY-SA 3.0, source
- Magatama: Kakidai, CC BY-SA 3.0, source
- God's eye: Douglas P. Perkins, CC BY-SA 3.0, source
- Spirit: Jastrow, Public domain, source
- Household deity: Claus Ableiter, CC BY-SA 3.0, source
- Mbulu Ngulu: Sailko, CC BY 3.0, source