Households and ordinary people
Grandmothers, parents and neighbours doing the small things: the knot, the salt, the red thread.
Households and ordinary people do most of the world's magic: the grandmother who ties a thread on a baby's wrist, the neighbour who throws salt, the shopkeeper who hangs a lemon and chillies, the family that burns incense before a photograph. These people are not specialists and often do not call it magic. This page looks at the domestic side of the subject, which is the commonest and least written about.
Everyday customs
Household practice is woven into daily life: sweeping at new year, a bead on a cradle, a horseshoe over a door, a charm in a car. It tends to be practical, brief and handed down within the family. Many people say they do it because their mother did, or to be safe. It rarely needs a priest, a text or a fee. The hands that do it are those of mothers and grandmothers, who also cook, clean and care, so the magic is part of the labour of the home.
Women and the home
Women are the principal keepers of household custom in many societies, as mothers, grandmothers and aunts. Their knowledge covers birth, child care, food, illness, marriage and death. That knowledge is often undervalued by the formal religion and by scholars, and was also the source of accusations in the witch trials, in which women who were midwives or healers were prominent. A household custom is learned by watching and may never be explained, since the practitioner does not see it as special.
Faith and the home
Religious leaders have seen household custom as faith, as superstition or as a nuisance. Reformers in Protestant Europe, Salafi Islam and some Hindu and Buddhist movements have told people to give up such practices. Many people keep them regardless. In the diaspora, the home customs are sometimes the part of heritage that lasts longest, and are carried to new countries in suitcases. In cities, small shrines, protective charms and everyday rituals often survive in apartments, taxis and shops.
Why scholars care
Anthropologists of everyday religion and folklorists record these customs as evidence of how people manage risk. They show how belief and practice differ, since people may say they do not believe and still knock on wood. Household magic is also the easiest to commercialise, in shops selling charms and kits that detach customs from their homes. A new student or visitor may find that families who say they do not believe still follow such customs carefully, and this gap is one of the more interesting findings.
Households and ordinary people on EveryJaadu
The entries written up so far, best known first.
RegionSouth AsiaSoutheast AsiaEast AsiaCentral Asia and the CaucasusMiddle EastNorth AfricaSub-Saharan AfricaEuropeNorth AmericaLatin America and the CaribbeanOceania
PurposeProtectionHealingSeeing and foretellingLuck and prosperityLove and attractionCursing and harmCleansing and purificationSpeaking with spirits and the deadChange and initiationBinding and oathsPower and authorityWonder and entertainment
BeliefHindu and TantricBuddhistJainMuslim and SufiJewishChristianSikhZoroastrianShinto and TaoistIndigenous and shamanicAfrican and Afro-diasporicPagan and NeopaganEsoteric and occultFolk and village customSecular and stageOther traditions
🇬🇧 United Kingdom and 7 moreSaint Andrew's Day
A Christian feast day marked by national holidays in Scotland and Romania, and folk divination across Europe.Rite · Seeing and foretelling · Luck and prosperity Living
🇪🇸 Spain and 5 moreSt John's Eve
A Christian vigil marked by bonfires and plant gathering on the summer solstice eveRite · Protection · Speaking with spirits and the dead Living
🇬🇧 United Kingdom and 2 moreBeating the bounds
A ceremonial walk along parish or town borders to reaffirm boundaries and community memory.Rite · Protection · Speaking with spirits and the dead Living
🇬🇷 Greece and 5 moreVotive offering
Objects left in sacred places to honor a deity or fulfill a vow, never to be recovered.Tradition · Protection · Healing Living
🇮🇹 Italy and 5 moreRelic
An object or body part kept to honor a holy person and mark their connection to the divineCharm · Protection · Healing Living
🇮🇪 Ireland and 4 moreFour-leaf clover
A rare plant mutation believed to bring good luck and used as a symbol of fortune.Charm · Luck and prosperity Living
🇮🇪 Ireland and 5 moreBonfire
A large outdoor fire used in seasonal festivals and religious feasts across many culturesRite · Cleansing and purification · Speaking with spirits and the dead Living
🇷🇸 Serbia and 3 moreSerbian folkloreСрпски фолклор
The folk traditions and epic poetry of the Serbs, blending pre-Christian customs with Orthodox faith.Tradition · Speaking with spirits and the dead · Power and authority Living
🇮🇪 Ireland and 4 moreMay Day
A European spring festival marking the start of summer with flowers, poles and fire.Tradition · Protection · Luck and prosperity Living
🇩🇪 Germany and 5 moreKrampus
A horned Alpine figure who punishes misbehaving children on KrampusnachtFigure · Cursing and harm Living
🇮🇸 Iceland and 1 moreHidden-folkhuldufólk
Supernatural beings in Nordic folklore who live in a parallel world within the landscape.Being · Protection · Luck and prosperity Living
🇸🇪 Sweden and 5 moreMidsummerJāņi; Joninės; Jaanipäev; Enyovden; Litha; Juhannus
A summer solstice festival marked by bonfires, maypole dancing, and feasting across Europe.Tradition · Protection · Luck and prosperity Living
🇩🇪 Germany and 7 moreWalpurgis NightWalpurgisnacht
A spring vigil marking the eve of Saint Walpurga's feast day with bonfires and student festivalsRite · Protection · Speaking with spirits and the dead Living
🇮🇪 Ireland and 5 moreHalloween
A Christian vigil on 31 October for the dead, now marked by costumes and carved vegetablesRite · Speaking with spirits and the dead · Protection Living
🇺🇦 Ukraine and 1 moreUkrainian folklore
The folk traditions of Ukraine and its ethnic communitiesTradition · Speaking with spirits and the dead · Luck and prosperity Living
🇬🇧 United Kingdom and 1 moreScottish folkloreBeul-aithris na h-Alba
The myths, creatures and beliefs of the Scottish people, recorded from ancient times to the present.Tradition · Seeing and foretelling · Protection Living
🇬🇧 United Kingdom and 2 moreSoul cake
A spiced cake given to soulers during Allhallowtide to remember the dead.Tradition · Speaking with spirits and the dead · Luck and prosperity Living
🇮🇪 Ireland and 5 moreTrick-or-treating
A Halloween custom where costumed visitors ask for treats from homesTradition · Luck and prosperity · Wonder and entertainment Living
🇮🇹 Italy and 1 moreMedieval European magic
A broad category of ritual and natural practices in the Middle Ages, blending healing, divination, and religious belief.Tradition · Healing · Seeing and foretelling Historical
🇮🇪 Ireland and 1 moreBrigid's crossCros Bhríde
A woven straw charm hung for protection, named after Ireland's patron saintCharm · Protection · Luck and prosperity Living
🇮🇪 Ireland and 4 moreWinter solstice
The shortest day and longest night of the year, marked by rites of solar returnTradition · Seeing and foretelling · Protection Living
🇬🇧 United KingdomDeath knell
A church bell rung to announce a person's death and mark the funeral.Rite · Speaking with spirits and the dead Fading
🇬🇧 United KingdomSt Mark's Eve
An English folk custom to witness omens of death and future marriage on the eve of a saint's feast dayRite · Seeing and foretelling · Cursing and harm Historical
🇮🇹 Italy and 5 moreSator Square
A five-word Latin palindrome found in Roman ruins and medieval churchesCharm · Protection · Healing Historical
🇪🇸 Spain and 6 moreBurning of Judas
An Easter rite where an effigy of the betrayer is destroyed by fire or other meansRite · Cursing and harm · Cleansing and purification Living
🇩🇪 Germany and 2 moreEaster FireOsterfeuer
Bonfires lit at Easter to mark the Resurrection and spring renewalRite · Cleansing and purification · Power and authority Living
🇫🇷 France and 5 moreYule log
A large wooden log burned in the hearth during winter festivals across Europe and North America.Tradition · Protection · Luck and prosperity Living
🇪🇬 Egypt and 3 moreEx-voto
A gift left in a shrine to mark a vow kept or a miracle receivedCharm · Protection · Healing Living
🇫🇷 France and 4 moreRéveillon
A long Christmas or New Year's Eve dinner held to stay awake until morningTradition · Luck and prosperity · Wonder and entertainment Living
🇫🇷 France and 3 moreReliquary
A container for sacred remains or objects, crafted across many faithsCharm · Protection · Speaking with spirits and the dead Living
🇩🇪 Germany and 3 moreSixth and Seventh Books of Moses
A grimoire claiming to reveal the hidden spells of Moses for controlling spirits and natureText · Power and authority · Speaking with spirits and the dead Historical
🇮🇪 Ireland and 5 moreHoly well
A water source revered for healing and ritual across pagan and Christian traditionsTradition · Healing · Speaking with spirits and the dead Living
🇪🇸 SpainDetente bala
A cloth charm worn by Spanish soldiers to stop bullets in the name of JesusCharm · Protection Living
🇬🇧 United Kingdom and 1 moreBirthing girdle
A medieval charm worn during pregnancy to ensure a safe deliveryCharm · Protection Historical
🇩🇪 Germany and 1 moreEaster Bunny
A German folkloric hare that judges children and delivers colored eggs for EasterBeing · Luck and prosperity · Wonder and entertainment Living
🇬🇷 Greece and 4 moreTutelary deity
A guardian spirit or god assigned to protect a specific place, person, or group.Being · Protection Living
🇬🇷 GreeceGelloΓελλώ
A Greek demon of infancy and a class of beings blamed for infant death.Being · Cursing and harm · Protection Historical
🇬🇧 United Kingdom and 2 moreAetherius Society
A new religious movement blending theosophy, UFO claims, and spiritual healing to aid humanity.Tradition · Protection · Healing Living
🇮🇹 Italy and 5 moreSaint Michael
A Christian archangel who defends the faithful and weighs soulsBeing · Protection · Cursing and harm Living
🇮🇳 India and 5 moreSailors' superstitions
A global collection of omens, charms and taboos used by mariners to manage the risks of life at seaBelief · Protection · Luck and prosperity Living
🇪🇸 Spain and 2 moreHoly ChaliceSanto Cáliz
A cup believed to have held the blood of Jesus at the Last SupperCharm · Speaking with spirits and the dead · Power and authority Living
🇫🇷 FranceTempestarii
Medieval figures accused of controlling storms and the beliefs surrounding them.Belief · Cursing and harm · Protection Historical
🇫🇮 Finland and 1 moreFrog coffin
A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical
🇨🇭 SwitzerlandSegen
A German term for blessing, charm, or spell rooted in Christian and folk traditions.Belief · Protection · Speaking with spirits and the dead Historical
🇧🇬 Bulgaria and 5 moreApocryphal prayer
A folk prayer text blending church forms with apocrypha and incantations for protection and healingText · Protection · Healing Living
🇵🇹 PortugalAngel of PortugalAnjo de Portugal
A guardian spirit of Portugal, celebrated on June 10 and linked to the Fátima visions.Being · Protection · Speaking with spirits and the dead Living
🇷🇸 Serbia and 2 moreBibiBibijako Dive
A Romani holiday honoring a protective aunt figure for family and children's healthRite · Protection · Healing Living
🇮🇹 ItalyTredesin de Mars
A Milanese spring celebration marked by a flower fair and a legendary stoneTradition · Luck and prosperity · Wonder and entertainment Historical
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Yule log: Pehr Arvid Säve (1811—1887), Public domain, source
- Birthing girdle: Sarah Fiddyment , Natalie J. Goodison , Elma Brenner , Stefania Signor, CC BY 4.0, source
- Krampus: Naturpuur, CC BY-SA 4.0, source
- Hidden-folk: Schorle, CC BY-SA 3.0, source
- Midsummer: Kora27, CC BY-SA 4.0, source
- Walpurgis Night: Luis Ricardo Falero, Public domain, source
- Halloween: Toby Ord, CC BY-SA 2.5, source
- Brownie: Unknown author, CC BY-SA 2.5, source
- Ukrainian folklore: U.S. Army Europe Images, CC BY 2.0, source
- Soul cake: Samantha, CC BY 2.0, source
- Trick-or-treating: Toyah Anette B, Public domain, source
- Medieval European magic: Unknown author, Public domain, source
- Imbolc: Culnacreann, CC BY 3.0, source
- Winter solstice: Image by Przemyslaw " Blueshade " Idzkiewicz, CC BY-SA 2.0, source
- Death knell: Dougsim, CC BY-SA 4.0, source
- Sator Square: M Disdero, CC BY-SA 3.0, source
- Burning of Judas: Unknown author, Public domain, source
- Easter Fire: Jürgen Eissink, CC BY-SA 4.0, source
- Easter Bunny: Dr. Bernd Gross, CC BY-SA 3.0, source
- Gello: Filippino Lippi, Public domain, source
- Aetherius Society: Hjamesberglen, CC0, source
- Ex-voto: JTSH26, CC BY-SA 4.0, source
- Reliquary: Attributed to Jean de Toul, also written Jehan de Touyl in one source, CC0, source
- Sailors' superstitions: Siren Painter (eponymous vase), Public domain, source
- St John's Eve: Jules Breton, Public domain, source
- Beating the bounds: Andrew Gray, CC BY-SA 2.0, source
- Relic: MathieuGuy, CC BY-SA 3.0, source
- Saint Andrew's Day: Henryk Siemiradzki, Public domain, source
- Four-leaf clover: Phyzome under the GFDL., CC BY-SA 3.0, source
- Votive offering: Walter J. Pilsak, Waldsassen ( W.J.Pilsak at de.wikipedia ), CC BY-SA 3.0, source
- Holy well: The Speckled Bird, CC BY-SA 4.0, source
- Holy Chalice: Vitold Muratov, CC BY-SA 3.0, source
- Saint Michael: Francesco Botticini, Public domain, source
- May Day: Bryan Ledgard, CC BY 2.0, source
- Serbian folklore: Uroš Predić, Public domain, source
- Bonfire: S Marshall, CC BY 3.0, source
- Angel of Portugal: Daderot, Public domain, source
- Bibi: Andrija12345678, CC BY-SA 4.0, source
- Tredesin de Mars: A ntv, Public domain, source