Everyday use: practices that mark them
Small habits kept at home: the horseshoe, the salt over the shoulder, the evil-eye bead.
Everyday magic is the small habits kept at home: the horseshoe, salt over the shoulder, knocking on wood, the evil-eye bead, a lucky number, a morning prayer, the red thread, a bowl of water at the door, a charm in the car. People keep them without making much of them. This page looks at what these habits are, why they last and where they fit alongside religion and science. It is the commonest magic of all.
What it looks like
Daily practice is ordinary. In India, a lemon and chillies hang at shops, and a rangoli drawn at a doorstep welcomes luck. In Turkey, a nazar hangs near the door. In Britain, people say touch wood. In Japan, a lucky cat sits in the shop window, and in Mexico an egg may be rolled over a child. Many of these customs use cheap, available things. Many habits are older than the people who keep them, and nobody can say who started them.
Why people keep them
Researchers describe such habits as low-cost ways to cope with uncertainty. They give a feeling of control, mark boundaries and bring people together at little risk. Studies of lucky charms show they can raise confidence. Most people hold small customs with a light touch, half serious and half playful, and would not say they believe in them. Practices come in several types: some are protective, some bring luck, some help the household keep track of time and weather, and some are no more than a habit of speech.
Names, religion and class
Customs are shared across religions with different explanations. The evil eye is feared by Muslims, Christians, Jews and Hindus in the Mediterranean and beyond. Religious reformers often attack such customs, and educated people sometimes mock them as rural. Women do most of the work of keeping them going, within the home. The home is also where these customs meet money, since shops sell everything needed, and some of the items on sale are made far from their cultural homes.
Shops and screens
Ordinary habits are now a market of charms, apps, horoscopes and online readers. Small purchases are harmless, but large payments for luck or protection are a warning sign of fraud. The customs also spread online, where they can lose their origin. Whether or not they work, they remain a way people say that they care about each other. In the end, the most common magic in the world is neither dramatic nor secret, and it is practised by people who have no wish to be called magicians.
Everyday use on EveryJaadu
The entries written up so far, best known first.
🇬🇹 GuatemalaMaximónRi Laj Mam
A Maya folk saint and trickster deity venerated in the Guatemalan HighlandsBeing · Protection · Healing Living
🇲🇽 Mexico and 3 moreFolk saint
Unofficially recognized holy figures venerated by local communities for intercession and miraclesBelief · Protection · Healing Living
🇭🇹 Haiti and 1 moreOungan
A male priest in Haitian Vodou who leads rituals and serves as a medium for spirits.Tradition · Speaking with spirits and the dead · Healing Living
🇨🇺 Cuba and 5 morePalo
An Afro-Cuban religion centered on spirit vessels and ancestral powerTradition · Healing · Cursing and harm Living
🇮🇳 India and 2 moreSuryaसूर्य
The sun as a Hindu deity and the source of light and knowledgeBeing · Power and authority · Healing Historical
🇮🇳 India and 5 moreGaneshaगणेश (Gaṇeśa)
An elephant-headed Hindu deity worshipped as the remover of obstacles and patron of wisdom.Being · Protection · Luck and prosperity Living
🇲🇳 Mongolia and 2 moreMongolian shamanismBöö mörgöl
The animistic and shamanic ethnic religion of the Mongol peoples, centered on sky worship and ancestral spirits.Tradition · Protection · Healing Living
🇲🇦 Morocco and 5 moreWild rueاسپند
A desert plant whose seeds hold psychoactive alkaloids and serve as incense in the Middle East.Substance · Protection · Speaking with spirits and the dead Living
🇺🇸 United StatesHawaiian religion
The traditional spiritual practices of the Indigenous people of Hawaiʻi, centered on deities and ancestral guardians.Tradition · Protection · Speaking with spirits and the dead Living
🇸🇪 Sweden and 3 moreRunic magic
The use of ancient Germanic letters for spells, divination, and protectionTradition · Protection · Seeing and foretelling Living
🇮🇳 IndiaKamakhya Templekamakhya mondir
A Hindu temple in Assam known for its yoni shrine and the Ambubachi Mela festivalTradition · Protection · Healing Living
🇮🇳 India and 5 morePilgrimage
A journey to a sacred site for spiritual growth or religious dutyTradition · Healing · Speaking with spirits and the dead Living
🇲🇽 Mexico and 5 moreSanta MuerteNuestra Señora de la Santa Muerte
A female skeletal folk saint in Mexico and the Americas, worshipped for protection, healing, and safe passage.Tradition · Protection · Healing Living
🇿🇦 South Africa and 1 moreMutiumuthi
Traditional medicine practice in Southern Africa using plants, animals and mineralsTradition · Healing · Protection Living
🇲🇽 Mexico and 5 moreFolk Catholicism
Local religious customs that blend official Church teaching with indigenous or regional traditions.Tradition · Protection · Healing Living
🇺🇦 Ukraine and 5 moreMugwortчорнобиль (chornóbyl')
An aromatic herb used in folk medicine, cooking, and magical protection across Eurasia.Substance · Protection · Healing Living
🇹🇭 Thailand and 3 moreThai Buddha amuletsพระเครื่อง (phrakhrueang)
Sacred Buddhist images and relics worn for protection, merit, and fortune in Thailand.Charm · Protection · Luck and prosperity Living
🇺🇸 United States and 5 moreNeoshamanism
A modern spiritual movement adapting shamanic techniques for Western seekers outside their traditional cultures.Tradition · Healing · Change and initiation Living
🇺🇸 United States and 5 moreNeoshamanism
A modern spiritual practice adapting shamanic techniques for Western seekersTradition · Healing · Speaking with spirits and the dead Living
🇪🇬 Egypt and 5 moreAmulet
A portable object worn or carried to ward off harm and invite protection.Charm · Protection · Healing Living
🇨🇳 China and 5 moreRegional forms of shamanism
A global overview of indigenous spirit-interaction practices across Asia and the Americas.Tradition · Healing · Speaking with spirits and the dead Living
🇯🇵 JapanChinkon kishin鎮魂帰神
A Japanese spiritual practice combining soul calming with spirit possessionRite · Speaking with spirits and the dead · Healing Living
🇬🇷 Greece and 1 moreOomancy
Divination by eggs, reading shapes and signs to foresee events or diagnose spiritual statesOracle · Seeing and foretelling · Healing Living
🇪🇬 Egypt and 5 moreAfrican divination
Methods used across the continent to understand present realities and predict future events.Oracle · Seeing and foretelling · Healing Living
🇮🇱 IsraelSegulaסגולה
A Jewish charm or ritual believed to bring protection, healing, or blessings.Charm · Protection · Healing Living
🇨🇳 China and 1 moreFalun Gong法轮功
A Chinese cultivation practice blending meditative exercises with moral principlesTradition · Healing · Protection Living
🇷🇺 Russia and 7 moreOgnyena MariaОгнена Марија
A Slavic fire goddess linked to lightning, rain, and seasonal fire bansFigure · Protection · Healing Living
🇯🇵 Japan and 1 moreKōshin庚申信仰
A Japanese folk belief involving vigils to prevent internal spirits from reporting human deeds to heavenBelief · Protection · Healing Living
🇺🇸 United States and 5 moreSpiritualist church
A worship service led by a medium to communicate with the deceasedTradition · Speaking with spirits and the dead · Healing Living
🇮🇳 India and 1 moreVarahiवाराही (Vārāhī)
A Hindu mother goddess with a sow face, worshipped in Tantric rites for protection and powerBeing · Protection · Power and authority Living
🇫🇮 Finland and 1 moreFrog coffin
A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical
🇮🇱 Israel and 1 moreDream questionShe'elat Halom
A Jewish divination practice seeking prophetic answers through dreamsOracle · Seeing and foretelling · Healing Historical
🇹🇭 ThailandPla taphianปลาตะเพียนสาน
A woven palm leaf fish mobile hung as a blessing for health and plentyCharm · Protection · Luck and prosperity Living
🇯🇲 Jamaica and 1 moreKromanti dance
A sacred Jamaican Maroon ceremony rooted in Asante traditions and ancestral possessionRite · Healing · Protection Living
🇩🇿 Algeria and 5 moreZawiyaزاوية
A Sufi building and institution for worship, education, and community life in the Islamic world.Tradition · Speaking with spirits and the dead · Healing Living
🇳🇵 Nepal and 3 moreGurung ShamanismTamu Cho
The ancient shamanic beliefs and rituals of the Gurung people in NepalTradition · Protection · Speaking with spirits and the dead Living
🇲🇱 Mali and 1 moreSandobele
A Senufo woman diviner who mediates between the village and bush spirits.Being · Speaking with spirits and the dead · Protection Living
🇩🇴 Dominican Republic and 5 moreZemi
A Taíno deity or ancestral spirit housed in a carved object used for worship and protectionBeing · Protection · Healing Historical
🇬🇧 United KingdomQueen of Elphame
The elfin queen of Faerie from Lowland Scotland and Northern England folkloreFigure · Cursing and harm · Healing Historical
🇮🇷 Iran and 2 moreSuperstitions in Muslim societies
Beliefs in supernatural forces and charms found across the Islamic worldTradition · Protection · Healing Living
🇨🇦 CanadaMistapewmistâpêw (ᒥᐢᑖᐤ)
A spirit-being of the Cree peoples, known as the Great Man or Bigfoot.Being · Protection · Healing Living
🇫🇮 Finland and 2 moreTietäjä
A traditional Finnic healer and sage whose power came from memorised spells and deep knowledge.Figure · Healing · Protection Historical
🇧🇬 Bulgaria and 5 moreApocryphal prayer
A folk prayer text blending church forms with apocrypha and incantations for protection and healingText · Protection · Healing Living
🇺🇸 United StatesLaw of attraction
A New Thought belief that focused thoughts draw matching experiences into lifeBelief · Healing · Luck and prosperity Living
Photo credits on this page
The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.
- Ognyena Maria: Unknown author, Public domain, source
- Mistapew: Alarichall, CC0, source
- Amulet: Anonymous ( Egypt ) Unknown author, Public domain, source
- Chinkon kishin: Tomokiyo Yoshisane (友清歓真), also known as Tomokiyo Kyūgo (友清九吾), Public domain, source
- Oomancy: Rollcloud, CC BY 3.0, source
- Neoshamanism: Carptrash, CC BY-SA 4.0, source
- Maximón: Sapfan (Jan Pesula), Public domain, source
- Folk saint: Sergio Serrano, CC BY-SA 2.0, source
- Oungan: Anthony Karen, CC BY 4.0, source
- Palo: Burkhard Mücke, CC BY-SA 4.0, source
- Surya: Ravi Varma Press, Public domain, source
- Ganesha: anonymous, Public domain, source
- Mongolian shamanism: Enrique Bendicho, CC BY-SA 4.0, source
- Wild rue: Yuriy75, CC BY-SA 3.0, source
- Hawaiian religion: Jacques Arago, Public domain, source
- Kamakhya Temple: JyotiPN, CC BY-SA 4.0, source
- Pilgrimage: Ali Mansuri, CC BY-SA 2.5, source
- Santa Muerte: Not home, Public domain, source
- Muti: Nicholas Roux, CC BY-SA 4.0, source
- Folk Catholicism: Calvin Hennick, for WBUR Boston, CC BY 3.0, source
- Vahana: Unknown Nepali, Public domain, source
- Falun Gong: longtrekhome, CC BY 3.0, source
- Mugwort: Prahlad balaji, CC BY-SA 4.0, source
- Tietäjä: Robert Wilhelm Ekman, Public domain, source
- Thai Buddha amulets: User:Mattes, Public domain, source
- Zemi: Unknown author, CC0, source
- African divination: Unknown author, CC BY 4.0, source
- Superstitions in Muslim societies: Unknown author, CC0, source
- Regional forms of shamanism: Man Sing, Public domain, source
- Spiritualist church: Jim.henderson, CC0, source
- Pla taphian: Mr.Peerapong Prasutr, CC BY-SA 4.0, source
- Zawiya: Schneders, CC BY-SA 4.0, source