Folk and village custom: magic in this belief world

Rural and household beliefs that belong to no single organised religion.

Folk and village custom is the large body of belief and practice that belongs to no organised religion: the charm against the evil eye, the cure for warts, the fairy hawthorn, the household spirit, the lucky day. It is passed within families and communities and exists in every society. This page looks at how it is kept, who keeps it, and why it is both valued and dismissed. It is also called popular religion, vernacular religion or lived religion by scholars.

Keepers and settings

Keepers are often older women, farmers, midwives, shepherds and craftsmen. Settings are the house, field, well, crossroads and church porch. European cunning folk offered help for fees and kept charms and books. In many Asian and African villages the specialist is a healer, a diviner or a spirit medium working beside religion. The same grandmother may light a candle at church, tie a thread on a child and say a charm for a burn, and see no conflict between them.

Names and labels

The same thing carries many names: the evil eye is the nazar, mal de ojo and ayin hara. Folklorists collected such customs from the nineteenth century, sometimes as relics of a vanished past and sometimes as living culture. The label folk also marks class, since the term often implies rural, poor or uneducated, a bias that modern scholars try to avoid. Where the village has a wise woman or a bone-setter, the community knows what to ask of her and what she will refuse to do.

Religion, state and reform

Churches, mosques and temples have absorbed, tolerated and condemned folk practice in turn. States have banned it as backward: Chinese campaigns against superstition in the twentieth century closed local temples and shrines, and Soviet policy targeted village healers. At times governments have turned to it as national heritage, as in revived festivals across Europe and Asia. Historians and folklorists note that it often keeps old customs alive within newer religions, such as lighting fires at midsummer within Christian saints' days.

Change and commerce

Urban life and migration thin out folk knowledge, while heritage projects and the internet gather it. Customs reappear as products, such as protective charms in shops and festival tourism. Some folk practice carries harm: village accusation of witchcraft, treatments that delay medical care, and fees charged to relieve fear. Illness needs real medical care. In places with active heritage movements, folk custom has become a source of pride, and young people record songs and cures from grandparents before they are lost.

Folk and village custom on EveryJaadu

The entries written up so far, best known first.

RegionSouth Asia Southeast Asia East Asia Central Asia and the Caucasus Middle East North Africa Sub-Saharan Africa Europe North America Latin America and the Caribbean Oceania

KindTradition Rite Charm Oracle Substance Being Figure Text Illusion Belief

PurposeProtection Healing Seeing and foretelling Luck and prosperity Love and attraction Cursing and harm Cleansing and purification Speaking with spirits and the dead Change and initiation Binding and oaths Power and authority Wonder and entertainment

WhoShamans Folk healers Priests and ritual specialists Witches, sorcerers and cunning folk Diviners and readers Mediums and the possessed Ceremonial magicians and alchemists Households and ordinary people Stage magicians Scholars and sceptics

OccasionWeddings and betrothal Festivals Birth and childhood Death and remembrance Harvest, farming and weather New year Initiation and coming of age Illness and misfortune Journeys and voyages Everyday use

StandingLiving Revived Fading Historical Legendary Performed

OrderBest known A to Z Newest Living first

🇳🇿 New Zealand and 5 moreFace tattoo Marks inked on the face for spiritual protection, identity, rank, and rite of passageTradition · Protection · Power and authority Living 🇯🇵 JapanKitsunetsuki狐憑き A Japanese folk belief in which a fox spirit enters and controls a human host.Belief · Cursing and harm · Speaking with spirits and the dead Historical

🇮🇳 India and 2 moreTrial by ordeal An ancient judicial test where a dangerous physical trial determined guilt or innocenceRite · Cursing and harm Historical 🇬🇧 United KingdomTaghairm A Scottish Gaelic divination rite using sensory deprivation and animal skins to summon spirits.Rite · Seeing and foretelling Historical

🇺🇸 United States and 5 moreRainmaking rites Ceremonies performed to call rain through prayer, dance, or symbolic actsRite · Protection · Luck and prosperity Living

🇩🇪 Germany and 4 moreNeed-fireNotfeuer A ritual fire lit by friction to protect livestock and people from disease and witchcraftRite · Protection · Cleansing and purification Historical

🇺🇸 United States and 2 moreSéance A gathering to communicate with spirits, ranging from religious services to stage performances.Rite · Speaking with spirits and the dead · Healing Living

🇮🇶 Iraq and 5 moreLove magic Rituals and spells used to attract, preserve, or end romantic relationships across many cultures.Tradition · Love and attraction · Cursing and harm Historical

🇬🇷 Greece and 2 moreAstragalomancy Divination by casting marked bones, carved rods, or numbered diceOracle · Seeing and foretelling · Speaking with spirits and the dead Living

🇨🇱 Chile and 1 moreMachi Mapuche spiritual authorities and healers who bridge herbal knowledge and spirit realmsTradition · Healing · Speaking with spirits and the dead Living

🇪🇬 Egypt and 1 moreAncient Egyptian religion Polytheistic worship, divine kingship, and funerary rites along the NileTradition · Protection · Speaking with spirits and the dead Historical

🇺🇸 United StatesRing shout A sacred circle dance of African American origin using rhythmic movement and call-and-response singingRite · Speaking with spirits and the dead · Power and authority Living

🇮🇳 IndiaBhuta KolaBhūta Kōla A Tulu folk dance and ritual where spirits are channelled into human performersTradition · Protection · Speaking with spirits and the dead Living

🇺🇸 United States and 4 moreFortune-telling A practice of predicting future events or personal details through various methods and tools.Rite · Seeing and foretelling · Power and authority Living

🇦🇱 Albania and 5 moreDodolaДодoла / Перперуна A Balkan rainmaking rite performed by youths in greenery to invoke summer showersRite · Protection · Luck and prosperity Living

🇨🇳 China and 4 moreFuji扶乩 Chinese planchette writing: gods and ancestors reply through a stylus on sandRite · Speaking with spirits and the dead · Seeing and foretelling Living

🇱🇦 Laos and 3 moreTai folk religionສາສະໜາຜີ Spirits, ancestor rites, and soul-calling ceremonies of the Tai peoplesTradition · Protection · Healing Living

🇹🇳 TunisiaStambeli A Tunisian music and possession rite practiced by Black communities of slave descentTradition · Healing · Protection Living 🇮🇳 IndiaApeswari sabha An Assamese healing rite where village women invoke a goddess to cure illnessRite · Healing · Speaking with spirits and the dead Living

🇮🇹 Italy and 2 moreHaruspicy Reading animal entrails to discern divine will and omensRite · Seeing and foretelling · Speaking with spirits and the dead Historical 🇨🇳 ChinaChinese sorcery scares A series of moral panics in Imperial China driven by fears of magical harm and hair cuttingBelief · Cursing and harm · Power and authority Historical 🇹🇭 Thailand and 1 moreHae Nang Maewแห่นางแมว (Thai); ពិធីហែនាងម៉ែវ (Khmer) A rainmaking ritual where a cat is paraded through villages to end droughtRite · Luck and prosperity Living

🇱🇰 Sri Lanka and 1 moreSanni Yakumaසන්නි යකුම A traditional Sinhalese exorcism ritual featuring eighteen masked dances to banish illness-causing demons.Rite · Healing · Cursing and harm Living 🇫🇮 Finland and 1 moreFrog coffin A Finnish folk magic burial of a frog in a tiny coffin to steal luck or reflect harmRite · Protection · Cursing and harm Historical

🇺🇸 United StatesNew England vampire panic A folk response to tuberculosis involving the exhumation and burning of organsBelief · Protection · Healing Historical 🇺🇬 UgandaKilling of disabled children in Uganda The ritual murder of disabled children in parts of Uganda for body parts and perceived benefitsRite · Cursing and harm · Power and authority Historical

🇷🇴 Romania and 2 moreCaloian A Romanian clay effigy ritual for rain and fertility, featuring a mock funeralRite · Luck and prosperity Fading

🇮🇹 ItalySegnature An Italian folk healing rite using gestures and prayers to cure illness and remove cursesRite · Healing · Protection Living

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

Trial by ordeal: James Sibree, Public domain, source
Tai folk religion: ( เทวประภาส มากคล้าย ), Tevaprapas, Public domain, source
Need-fire: Unknown author, Public domain, source
Séance: Unknown author, Public domain, source
Stambeli: Youssefbensaad, CC BY-SA 4.0, source
Astragalomancy: Roland zh, CC BY-SA 3.0, source
Machi: Unknown author, Public domain, source
Haruspicy: Lokilech, CC BY-SA 3.0, source
Ring shout: Attributed to John Rose, Public domain, source
Segnature: SeAnstapa, CC0, source
Face tattoo: Gottfried Lindauer, Public domain, source
Caloian: Costică Acsinte Archive, No restrictions, source
Fortune-telling: Taras Shevchenko, Public domain, source
Bhuta Kola: Unknown author, Public domain, source
Fuji: Unknown author, CC BY 4.0, source
Ancient Egyptian religion: Moh hakem, CC BY-SA 4.0, source
Love magic: Kölner Meister [ 1 ] The artist is an unknown lower Rhenish artist. [, Public domain, source
Sanni Yakuma: Michael Gunther, CC BY-SA 4.0, source
New England vampire panic: no credited author, Public domain, source
Rainmaking rites: SJasminum, CC BY-SA 4.0, source
Dodola: Andrey Shishkin, CC BY 3.0, source